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5Rocks is a company established in South Korea that specializes in providing business intelligence for lifetime value maximization for mobile game developers, publishers and ad network service providers. Its analytics tool offers not only analysis but also operation tool for mobile game clients.[1] Based on its unique cohort analytics and combined operation, mobile game operator or developer are enabled to communicate with their game users. 5Rocks provides push notification and in-app-campaign such as announcement, in-app product promotion, rewards, and cross promotion.[1] In Apr 2014, the company announced that it had secured more than 400 clients over the world.[2] 5Rocks is funded by KDDI, Adways, Stonebridge Capital and recently Global Brain.[3] Mobile monetization and ad-tech firm Tapjoy acquired[when?] 5Rocks.[4][5]
 | |
| Industry | Mobile analytics, game operation |
|---|---|
| Founded | 2010 |
| Founder | Changsu Lee |
| Headquarters | , |
Number of locations | Seoul, Tokyo |
Key people |
|
| Products | 5Rocks |
| Website | 5rocks |
References
edit- ^ a b Abel Acuña. "5rocks and the growing demand for actionable analytics". UltraLab. Archived from the original on 28 May 2014. Retrieved 26 May 2014.
- ^ Sean Chung (18 May 2014). "Market for Mobile Data Analytics Grows Fast on the Back of Thriving Game Industry". TheKoreaBizwire. Retrieved 26 May 2014.
- ^ Yuna Kim. "5Rocks, backed by a strong team, hopes to rock the game analytics world". TechInAsia. Retrieved 26 May 2014.
- ^ "Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firm". VentureBeat. 2014-08-06. Retrieved 2018-06-27.
- ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2018-06-27.
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