Outfittery GmbH is a German online personal shopping service founded by Julia Bösch.[1] She came up with the idea of an online personal shopping service when a friend tried out a personal shopper service in New York.[2] Together with the other cofounder Anna Alex she raised €50 million for their Berlin-based startup and established Outfittery in 2012.[3] Outfittery combines Artificial Intelligence with real-life stylists to help customers find the right clothes. In 2018 Outfittery served 500,000 customers in eight European countries.[3] Originally, the service was only available for menswear. In 2021, Outfittery started offering womenswear.[4]
Company founder Bösch previously worked as Head of International Business Development at Zalando[5] and as a student she went on a student exchange to Columbia Business School, where she saw many fellow students starting a business right after graduation.[6] She was listed in the Forbes list of Europe's Top 50 Women in Tech 2018.[7]
In 2020, Outfittery were reprimanded for breaching GDPR Article 5(1)(a), Article 6(1), Article 17(1), Article 21(3) and Article 24(1).[8]
References
edit- ^ Weishaupt, Georg; Steger, Johannes (11 May 2018). "Badly dressed men (you know who you are) get help from artificial intelligence". Handelsblatt Global. Retrieved 21 November 2018.
- ^ "Fünfzehn Fragen an Julia Bösch von Outfittery - deutsche-startups.de". deutsche-startups.de (in German). 2012-09-07. Retrieved 2018-11-20.
- ^ a b Knowles, Kitty. "With $62 Million in Funding, This German Startup Uses AI and Human Stylists to Free You From Amazon". Forbes. Retrieved 2018-11-20.
- ^ Eichler, Ricarda. "Outfittery kleidet nun auch Frauen ein". www.onlinehaendler-news.de (in German). Retrieved 2022-03-31.
- ^ "Julia Bösch". Forbes. Retrieved 2018-11-21.
- ^ "The Story of Outfittery: How Two Women Disrupted the Men's Clothing Industry". Userlike Live Chat. Retrieved 2018-11-20.
- ^ "Europe's Top 50 Women In Tech". Forbes. Retrieved 2018-11-20.
- ^ Berlin Commissioner for Data Protection and Freedom of Information (2020). "Reprimand for a violation of the General Data Protection Regulation (GDPR)" (PDF). European Data Protection Board. Retrieved 16 February 2024.