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Anomaly (advertising agency)

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Anomaly is an advertising agency based in New York City.

Anomaly
Industry
  • Advertising
  • Media
  • Marketing
Founded2004
Websiteanomaly.com

History

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Anomaly was founded in 2004 by Carl Johnson and several partners with a goal to integrate advertising more widely across various media.[1] They have offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai.[2]

Notable clients

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Anomaly's clients include:

Recognition

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Anomaly was named Adweek’s 2022 US Agency of the Year[28] and Ad Age's 2017 Agency of the Year.[29]

Anomaly has been featured on Fast Company's “World’s Most Innovative Companies” in 2008, 2014, and 2020,[30] honored as one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created),[31] and was named #2 on LinkedIn's Top 50 Best Startups to work at in 2019.[32]

Additionally, Anomaly has been recognized at the Cannes Lions International Festival of Creativity,[33] Effies,[34] Jay Chiat,[35] Digiday Awards,[36] and the Mashies.[37] Anomaly has won two Emmy Awards for Avec Eric, a cooking show starring Eric Ripert, chef of renowned seafood restaurant Le Bernardin.[38]

References

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  1. ^ Dan, Avi. "Anomaly's Carl Johnson On A Unique Business Model". Forbes. Retrieved 2020-09-29.
  2. ^ "About Anomaly". LinkedIn. Archived from the original on 2011-04-10. Retrieved 2020-09-28.
  3. ^ "Bud Light hires Anomaly for flagship beer creative account". Advertising Age. 2022-08-23. Retrieved 2023-04-19.
  4. ^ "Anomaly NY Deploy Humor For Freestyle Libre, Giving Diabetes Patients A Know Instead Of A No". SHOOTonline. Retrieved 2023-04-19.
  5. ^ "Ancestry's first campaign from Anomaly". Advertising Age. 2019-04-08. Retrieved 2023-04-19.
  6. ^ "Ally Financial taps Anomaly for creative and digital marketing". Advertising Age. 2018-06-29. Retrieved 2023-04-19.
  7. ^ Foster, Stephen (2021-06-01). "Cancer Research UK's new campaign from Anomaly". moreaboutadvertising.com. Retrieved 2023-04-19.
  8. ^ "Carnival Cruise Line Appoints Anomaly As Agency of Record". September 20, 2017. Retrieved 19 April 2023.
  9. ^ Smiley, Minda (5 August 2020). "Anomaly Takes Over Coke Business From Wieden + Kennedy". Adweek. Retrieved 2023-04-19.
  10. ^ "Denny's selects Anomaly as its new creative agency". Advertising Age. 2021-04-20. Retrieved 2023-04-19.
  11. ^ "Diageo Sends Work on Liquor Brands to Anomaly". adweek.it. 6 September 2016. Retrieved 2023-04-19.
  12. ^ "Dick's Chooses Anomaly as Agency". Advertising Age. 2012-01-10. Retrieved 2023-04-19.
  13. ^ "Facebook Marketplace Ads of the World™ | Part of The Clio Network". Ads of the World™. Retrieved 2023-04-19.
  14. ^ Faierman, Leonardo (5 August 2021). "Reese's Puffs' AR App Turns Boxes Into Beatmaking Studios". Adweek. Retrieved 2023-04-19.
  15. ^ "Anomaly London's Google Pixel 6 Launch Spot Is All About You | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
  16. ^ "Grenfell United works with Anomaly on #GoGreenforGrenfell". itsnicethat.com. Retrieved 2023-04-19.
  17. ^ Staff (2020-11-10). "Hotels.com gives travel revival brief to Anomaly - More About Advertising". moreaboutadvertising.com. Retrieved 2023-04-19.
  18. ^ "Jimmy John's Appoints Anomaly as its Creative Agency of Record". Inspire Stories. 2020-11-19. Retrieved 2023-04-19.
  19. ^ Smiley, Minda (27 May 2020). "L'Occitane Names Anomaly Its Global Agency of Record". Adweek. Retrieved 2023-04-19.
  20. ^ "If You Love it, It's Never Too Much for Bvlgari in Latest Campaign | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
  21. ^ "Issa Rae narrates MasterClass campaign by Anomaly LA". Marcom Weekly. 2020-11-19. Retrieved 2023-04-19.
  22. ^ Smiley, Minda (19 May 2020). "Mini Chooses Anomaly London as Lead Global Agency". Adweek. Retrieved 2023-04-19.
  23. ^ "NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer | LBBOnline". www.lbbonline.com. Retrieved 2023-04-19.
  24. ^ Sutton, Kelsey (18 June 2020). "Peacock Focuses on 'Free' in Reconfigured Ad Campaign". Adweek. Retrieved 2023-04-19.
  25. ^ "Anomaly Launches First Work for New York Life". adweek.it. 15 September 2016. Retrieved 2023-04-19.
  26. ^ "Tony Hawk stars in Uber's Olympics ad debut". Advertising Age. 2021-07-22. Retrieved 2023-04-19.
  27. ^ Coffee, Patrick (8 August 2017). "Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record". Adweek. Retrieved 2023-04-19.
  28. ^ Morley, Olivia (12 December 2022). "Anomaly Is Adweek's 2022 US Agency of the Year". Adweek. Retrieved 2023-04-18.
  29. ^ "Anomaly Is the Ad Age 2017 Agency of the Year". Advertising Age. 2017-01-23. Retrieved 2020-09-29.
  30. ^ "Anomaly: Most Innovative Company". Fast Company. Retrieved 2020-09-29.
  31. ^ "The 25 Best Inventions of 2016". Time. 17 November 2016. Retrieved 2020-09-29.
  32. ^ Columbus, Louis. "Top Startups To Work For In 2019 According To LinkedIn". Forbes. Retrieved 2023-04-19.
  33. ^ "Anomaly's Ancestry® Piccadilly Lights showcase wins Silver at Cannes Lions | Ocean Outdoor". oceanoutdoor.com. Retrieved 2023-04-19.
  34. ^ Effie Insights Team (6 September 2017). "Jolly Rancher & Anomaly, "A New Media Model to Transform a Brand that Sucks"". Effie Insights.
  35. ^ "Stagwell (STGW) Celebrates Agency Accolades at the 2021 Jay Chiat Awards" (Press release). PR Newswire. Retrieved 2023-04-19.
  36. ^ "Anomaly sweeps its first Digiday Content Marketing Awards with three wins". Digiday. 2016-05-19. Retrieved 2023-04-19.
  37. ^ "Awards/Press". MIDAS images/Jason Mitchell. Retrieved 2023-04-19.
  38. ^ "Anomaly's 'Avec Eric' nabs second Emmy". 20 June 2011. Retrieved 2020-09-29.
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