Wikipedia

Apt. (song)

(Redirected from Apartment (Rosé and Bruno Mars song))

"Apt." is a song by New Zealand and South Korean singer Rosé and American singer-songwriter Bruno Mars. It was released through The Black Label and Atlantic Records on 18 October 2024, as the lead single from Rosé's upcoming debut studio album, Rosie (2024). "Apt." marked Rosé's first solo single in three years and her first release since departing from YG Entertainment and Interscope Records in 2023.

"Apt."
Rosé sits leaning back on the floor, while Bruno Mars sits on chair playing drums behind her. Both wear leather jackets. Their names and the title "APT." are written on the artwork.
Single by Rosé and Bruno Mars
from the album Rosie
Language
  • English
  • Korean
Released18 October 2024 (2024-10-18)
Recorded7 November 2023 (2023-11-07)[1]
StudioGlenwood Place Recording (Burbank)
Genre
Length2:49
Label
Songwriter(s)
Producer(s)
  • Mars
  • Cirkut
  • Fedi
  • Chahayed
Rosé singles chronology
"Gone"
(2021) 		"Apt."
(2024) 		"Number One Girl"
(2024)
Bruno Mars singles chronology
"Die with a Smile"
(2024) 		"Apt."
(2024)
Music video
"Apt." on YouTube

The song was written and composed by various contributors, including Rosé and Mars. It is an uptempo pop rock and pop-punk track, featuring indie rock and electropop influences. Inspired by a South Korean drinking game, the song's chorus is built around the game's rhythmic chant of apateu (Korean: 아파트; lit. apartment). Critics lauded "Apt." for its catchy production, broad cross-cultural appeal, and its role in promoting Korean culture worldwide. Rosé and Mars performed the song at the 2024 MAMA Awards, where they received the Global Sensation award.

"Apt." was an immediate commercial success worldwide, spending five weeks atop the Billboard Global 200 and Global Excl. US charts and earning Rosé and Mars their second number-one single on both charts. In South Korea, it became both artists' first track to attain a "perfect all-kill" and peak at number one on the Circle Digital Chart. The song also topped the charts in New Zealand, Australia, Hong Kong, India, Japan, Indonesia, Malaysia, the MENA region, the Philippines, Singapore, South Korea and Taiwan. It entered the top ten on the US Billboard Hot 100 and the UK Singles Chart, becoming the first song by a K-pop female soloist to do so on either.

Background and promotion

On 29 December 2023, Rosé announced her departure from YG Entertainment to its associate company The Black Label for her solo work, while remaining with YG to continue her activities as a member of Blackpink. Prior to her departure, Rosé released her debut solo single album, R, in March 2021, featuring tracks "On The Ground" and "Gone". These releases garnered commercial success.[2][3]

In August 2024, Rosé was seen attending a concert of Bruno Mars in Los Angeles, later sharing a picture of her wearing a shirt with Mars on it.[4] In September, Rosé announced via her social media that she signed a new global solo deal with Atlantic Records.[3] On 16 October, Rosé posted a polaroid picture of her sitting next to Mars and revealed that she taught him a Korean drinking game.[5] Mars also shared an Instagram story of Rosé supposedly trying to kiss him that night, promoting a possible upcoming release.[6]

On 17 October, Rosé announced the release of the single on her social media, just a day ahead of the release.[7] An accompanying artwork was revealed alongside the announcement, featuring a black-and-white rose-tinted photo of Mars behind a drum set and Rosé lying in front of the set with a black leather jacket and skirt on.[8] The news of the release arrived a few weeks after the announcement of Rosé's upcoming debut studio album Rosie, slated for release on 6 December 2024.[9]

Composition and lyrics

 
"Apt."
Inspired by the apateu rhythmic chant of a South Korean drinking game, the song's chorus received praise for its catchiness and energetic sound.
Problems playing this file? See media help.

"Apt." was written by Rosé, Amy Allen, Brody Brown, Philip Lawrence, Theron Thomas of R. City, Rogét Chahayed, Omer Fedi, Cirkut, and Mars, while being produced by the latter four; additional writing credits go to Nicky Chinn and Mike Chapman for the interpolation of Toni Basil's 1982 single "Mickey".[10] "Apt." has been described as a pop,[11] pop-punk,[12] and pop rock track,[13] featuring indie rock and electropop elements.[11] It opens with a rap verse, transitions to a "melodious" pre-chorus, and builds to an energetic chorus influenced by the Apartment game chant.[14]

'APT' is actually my favourite Korean drinking game that I play with my friends back home. It's so simple, puts a smile on your face, and breaks the ice at any party. One night in the studio, I taught my crew how to play the game. Everyone was fascinated, especially when I started the chant, so we played around with it, and I said we should make a song out of it... and after Bruno joined the track, the rest became history!

— Rosé on the song's origins.[15]

Inspired by a popular South Korean drinking game named Apartment, from which the title of the song is also derived, the track employs the game's rhythmic chant of apateu (Korean: 아파트; lit. apartment) to create a "playful" and "addictive" chorus.[11][13] In an interview with Vogue, Rosé revealed that she was initially "kind of freaked out" how people would react to a song about a drinking game.[16][11] Moreover, Rosé "asked her team to delete the song from their phones", only to find out "that they were already obsessed with it".[11] She later proposed a collaboration to Mars and sent him three songs, including "Apt.".[17] When Mars heard the track for the first time, he asked what the title meant, prompting Rosé to explain that "it was a Korean drinking game".[17] Rosé also expressed that she "never thought that [the collaboration] would happen" and was "very excited" to work with Mars.[17] On 8 November, Rosé shared a behind-the-scenes video on Instagram, celebrating one year since writing and recording "Apt." on 7 November 2023.[1]

Critical reception

Professional ratings
Review scores
SourceRating
IZM     [18]
NME     [13]

NME's Rhian Daly awarded "Apt." five out of five stars, calling it "a luminous banger that fizzes with playful energy, from its stomping pop-rock beat to its addictive chanted chorus."[13] Irene Kim of Vogue also praised the track, highlighting the vocal harmony between Rosé and Bruno Mars and dubbing it "a pop-punk delight" that "will have fans chanting along".[11] Paper included "Apt." in its weekly new songs roundup, describing it as a "cheeky, rollicking pop-rock track" accompanied by an "irrepressibly fun, Ting Tings-y video".[19] Billboard featured the song on its weekly must-hears list, lauding it as "a slick pop confection full of clap-along refrains".[20]

South Korean critics echoed the praise, noting the song's catchy melody and inventive concept. Music critic Jeong Min-jae highlighted the repetitive, chant-like chorus of "Apt", noting its appeal to foreign listeners for its easy pronunciation and rhythmic fun. Jeong emphasised the song's addictiveness and the impact of its catchy chorus, adding that its pop-punk rock vibe aligns well with current music trends. He suggested this could help elevate K-pop's musical credibility beyond just its industry appeal.[21] Popular music critic Jeong Won-seok commented that the song itself doesn't feel "fresh", as it brings to mind tracks like "Mickey" and the Ting Tings' "That's Not My Name". However, he praised it for introducing a new style rarely seen in recent K-pop, calling it a "well-made pop song" that stands apart from the usual English-language pop hits.[22]

Another critic, Lim Hee-yoon, noted that the song turns everyday Korean language into a global "meme", much like Psy's "Gentleman" or BTS Suga's "Daechwita", using unique pronunciations uncommon in the West.[21] Lim also compared it to Psy's "Hangover" with Snoop Dogg, emphasising its reflection of Korean artists' global influence. He described the song as having a strong hook, an '80s vibe, and a melodic progression reminiscent of modern band music.[10] Kim Do-heon, a pop music critic, emphasised the appeal of incorporating a drinking game into the track and observed that, while Rosé usually exudes "high-end" charisma, this collaboration reveals a more approachable and upbeat side, resonating well with fans.[10]

Music critic Lim Jin-mo praised the song for its addictive quality, a key element in pop music, and noted how the song combines fun aspects of Korean culture with Bruno Mars' global appeal. He described it as a successful "glocal" fusion—a word combining global and local influences.[23] On YTN Radio, pop music critic Lee Dae-hwa praised the song's catchy hook, likening it to addictive "hook songs" from the past, such as Son Dam-bi's "Crazy" and Girls' Generation's "Gee". He emphasised that short, repetitive hooks are essential in popular music, particularly in dance tracks. The song's relatable elements and the inclusion of a Korean drinking game in the music video have sparked international interest in Korean culture. Dae-hwa also compared "Apt." to Psy's "Gangnam Style", noting that while both use cultural elements for viral appeal, "Apt." stands out for its catchy melody and contemporary relevance.[24]

Park Seon-min, a pop culture critic and professor at Kyung Hee University, attributes the international popularity of "Apt.", to its catchy lyrics, drinking game theme, and star appeal. He notes the song’s addictive melody, vibrant visuals, and relatable concept, which make it engaging and easy for audiences to enjoy.[25] Another pop culture critic Jeong Deok-hyeon commented that K-pop is viewed as a subculture leader internationally, rather than mainstream, and praised "Apt." for its strategic use of Korean elements, like the repeated word "apartment" and the music video scene of Bruno Mars waving the Taegeukgi flag, which resonates with K-pop fans' sense of "minority sentiment" triumphing.[23] Another critic, Kim Kyo-seok, observed that "Apt." is consumed more as meme-driven short-form content, reflecting today’s "age of memes". He added that Mars waving the Taegeukgi and shouting "geonbae" (cheers) is a powerful symbol of Korean culture's mainstream global appeal.[26]

Professor Seo Kyung-deok of Sungshin Women's University praised "Apt." for promoting Korean culture globally. He highlighted moments in the music video, like Bruno Mars shouting "geonbae" and Rosé singing, and noted that Korean items like somaek, "one of Korea's representative drinking cultures, is being widely introduced to people around the world," boosting international interest in Korean culture.[27][28] Similarly, cultural critic Chung Deok-hyun highlighted "Apt." as a blends Korean culture and pop music, with American producers adding global appeal. He sees it as a milestone for K-pop, showing how artists like Rose can connect K-pop with the global music market.[29]

Japanese author and former Tokyo University of Foreign Studies professor Hideki Noma highlighted the unique appeal of the song, calling it a "victory of plurilingualism" for its blend of English, Korean, Western pop, and Korean game slogans. In an interview with The Hankook Ilbo, he praised how the song enhances language appeal by mixing English and Korean without relying on traditional storytelling. He also noted that the repeated Korean aspirated sounds "ㅍ" (p) and "ㅌ" (t) add rhythm and charm to the word "apartment", allowing non-Korean speakers to appreciate its sound "while leaving the meaning of the word a little mystery".[30]

Impact

"Apt." has been credited with reviving interest in Yoon Soo-il's 1982 hit "Apartment" (아파트), which has seen a 190% streaming increase on Genie Music following the release of Rosé and Bruno Mars' duet. In a phone interview with Yonhap News, Yoon expressed gratitude for the revival, stating, "I am grateful that Rosé and Bruno Mars reconstructed my song". He also noted the positive reception of viral mixes and highlighted the catchy "apateu apateu" line.[31][32][33] The song has also boosted HiteJinro's stock by 6% to 21,200 won, with trading volume exceeding 1 million shares. Investors are optimistic about further gains, with a company official noting that somaek could become a global topic due to Rosé's influence. He remarked, "Rosé has turned Korea's play culture into music, showing how to make somaek, which we hope will spark international interest in Korean soju". HiteJinro is exploring social media marketing strategies tied to Rosé's music video and soju tutorials to enhance exports amid sluggish domestic sales.[34] Additionally, YG Plus stock rose 157.8% over six trading days, benefiting as it handles distribution for Rosé's solo work under The Black Label.[35][36] Analyst Lim Su-jin from Daishin Securities says the song "Apt." has boosted investor confidence in the entertainment industry by showing that K-pop is still popular in Western countries.[37]

Accolades

"Apt." has won eight first-place awards on South Korean music programmes. It additionally won three weekly Melon Popularity Awards on 28 October, 4 November 2024, and 18 November 2024.[38] Rosé and Bruno received the Global Sensation award at the 2024 MAMA Awards.[39]

Music program awards
Program Date Ref.
Inkigayo 27 October 2024 [40]
3 November 2024 [41]
10 November 2024 [42]
M Countdown 24 October 2024 [43]
31 October 2024 [44]
Show! Music Core 2 November 2024 [45]
9 November 2024 [46]
16 November 2024 [47]
Melon Weekly Popularity Award
Award Date Ref.
Weekly Popularity Award 28 October 2024 [48]
4 November 2024 [49]
18 November 2024 [50]

Commercial performance

"Apt." became one of the biggest streaming successes in both the United States and the world upon release, topping Spotify's global and US daily streaming charts.[51] The song surpassed 100 million streams on Spotify within seven days of its release, setting the fastest record for a K-pop female solo artist and the second fastest for any K-pop singer.[52] The song debuted at number one on both the Billboard Global 200 and the Global Excl. US, marking Rosé and Mars' second number-one single on either chart after "On the Ground" (2021) and "Die with a Smile" (2024) respectively. Rosé became the first member of Blackpink with multiple number-one songs as a soloist, surpassing Jennie and Lisa's one each on the latter chart. On the Global 200, "Apt." earned 224.5 million streams and 29,000 sold worldwide between 18 and 24 October and claimed the second-biggest streaming week in the chart's history behind BTS's "Butter" (2021). It surpassed Jungkook's "Seven" featuring Latto (2023) and Blackpink's "Pink Venom" (2022) to achieve the biggest streaming week by a solo artist and by a K-pop female act in history. On the Global Excl. US, the song debuted at number one with 200 million streams and 21,000 sold outside the US during its first week of release.[53] "Apt." spent a second week at number one on both the Billboard Global 200 and Global Excl. US and became the first song in the charts' history to have tallied over 200 million streams worldwide for multiple weeks. On the Global 200, it achieved 207.5 million streams and 17,000 sold worldwide in its second week and claimed the sixth-biggest streaming week ever, while on the Global Excl. US, it earned 187 million streams and 12,000 sold outside the US.[54] The song logged a third week atop both charts with 162.2 million streams and 14,000 sold on the Global 200, and 145.1 million streams and 10,000 sold on the Global Excl. US.[55] In its fourth week, the song remained at number one on the Global 200 with 146.4 million streams and 14,000 sold worldwide and on the Global Excl. US with 129.6 million streams and 10,000 sold outside the US.[56] The song topped both charts in its fifth week with 132.7 million streams and 13,000 sold on the Global 200 and 117.4 million streams and 9,000 sold on the Global Excl. US, and claimed five of the top six Global 200 streaming weeks for songs released in 2024.[57]

In the United States, "Apt." earned 3.57 million US streams on its debut day and 3 million daily streams for each of the next three days for a total of 13.32 million streams in its first four days of release. It also sold 5,700 downloads in the US over its opening four-day period.[51] The song ultimately debuted at number eight on the Billboard Hot 100 with 25 million streams, 3.2 million in airplay audience and 14,000 sold in the US, becoming Rosé's first and Mars' 20th top-ten hit in the country respectively. Rosé became the first K-pop female act in history to reach the top ten, outpacing her group Blackpink's number 13 peak with "Ice Cream", and joined Psy, BTS, Jimin, and Jungkook as the only K-pop acts to enter the top ten in history.[58]

In New Zealand, "Apt." debuted atop the New Zealand Singles Chart, becoming Rosé's first chart-topper in her country of birth, as well as Mars' sixth.[59] In Australia, where Rosé was raised, the song debuted at number one on the ARIA Singles Chart, making Rose the first solo K-pop star to top the chart since Psy's "Gangnam Style" (2012). She became the first solo female K-pop star to ever top the chart, having also previously topped the chart as a member of Blackpink with "Pink Venom" (2022).[60] "Apt." spent a second week atop the chart, marking the first time that a Korean solo artist or group had multiple weeks in the top spot since "Gangnam Style".[61] In the United Kingdom, the song debuted at number four on the UK Singles Chart and made Rosé the first K-pop female soloist to earn a top-ten single on the chart.[62] The following week, she broke her own record for the highest position of any female K-pop solo artist in UK chart history when "Apt." rose to a new peak at number two.[63] In Brazil, the song debuted at number seven on the Billboard Brasil Hot 100.[64] On 27 October, iChart announced that "Apt." had achieved a perfect all-kill, marking Rosé's first time achieving the feat outside of Blackpink.[65][66][67] In Japan, the song peaked at number one on the Billboard Japan Hot 100, becoming the first Western song to top the chart since The Wanted's "Glad You Came" did so in 2013 as well as the fifth overall, following Leona Lewis' "Bleeding Love", Mika's "Blame It on the Girls", Lady Gaga's "Born This Way", and "Glad You Came".[68] It also became the first song by a non-Japanese artist in three years to spend two consecutive weeks at the top of Japan's Oricon streaming chart, a feat last achieved by BTS with "Permission to Dance" in 2021..[69]

Live performance

Rosé and Mars performed "Apt." live for the first time at the 2024 MAMA Awards in Osaka on 22 November 2024. The performance, which was accompanied by a live band, featured the pair in coordinated suits as they worked through playful choreography.[70] Rosé later performed the song with Lee Young-ji on The Seasons: Lee Young-ji's Rainbow for the episode aired on 29 November.[71]

Music video

 
A scene in the music video where Rosé stands next to Bruno Mars, who is waving Taegeukgi flags.

Co-directed by Mars and Daniel Ramos, the music video was released in conjunction with the single on 18 October 2024.[72] The video features both Rosé and Mars presenting a garage band-esque performance, with the two singers alternating on drums and vocals, in matching black leather jackets across a pink set.[73][74] Throughout the video, the duo can be seen dancing and playing the titular game, as well as Mars waving Taegeukgi flags and getting "flustered" by Rosé's unexpected kiss.[17] On 30 October 2024, the music video surpassed 200 million views on YouTube in 11 days and 22 hours, setting the record as the fastest female K-pop solo artist video to achieve the milestone.[75]

Reporter Yang Seung-jun of The Korea Times highlighted the unique approach of the music video, noting that Rosé played a key role in setting its creative direction alongside director Daniel Ramos. The production embraced a lighthearted, "dance-and-play B-grade" concept, deliberately moving away from the hallmarks of traditional K-pop music videos. Absent were the elaborate "storytelling, flawless choreography, and explosive, high-energy sound" that often define the genre. Instead, the video showcased the "pop songification of K-pop," which Yang identified as the secret behind the compelling synergy between Rosé and Mars.[76]

In other media

Actress Uhm Ji-yoon posted several photos on her social media, captioned "Reconstruction Apt.", where she and comedian Kwak Beom recreated the cover of "Apt." with Uhm portraying Rosé and Kwak as Bruno Mars. They later released a parody video titled "Rozem & Bruzi Mar – Jaegunchuk Apt. (Not Official Music Video)" on YouTube.[77] Kwak Beom was accused of resembling blackface in the video, leading to backlash over its racist implications.[78]

The YouTube channel "Martian Lil Doji" released a parody video titled "APT" on 31 October 2024, remixing "Apt." with altered lyrics featuring an AI generated images of North Korean leaders Kim Jong-un and Kim Yo-jong. The video, which quickly gained over 3.48 million views by 5 November, humorously mocks North Korean rhetoric by changing terms like "apartment" to "rocket".[79]

Credits and personnel

Credits adapted from CD liner notes.[80]

Recording

Personnel

Charts

Certifications

Certifications for "Apt."
Region Certification Certified units/sales
Australia (ARIA)[173] 2× Platinum 140,000‡
Canada (Music Canada)[174] Platinum 80,000‡
New Zealand (RMNZ)[175] Gold 15,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Apt."
Region Date Format Label Ref.
Various 18 October 2024
[176]
Italy Radio airplay Warner Italy [177]
United States 22 October 2024 Contemporary hit radio Atlantic [178]

See also

References

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