Avex Trax (Japanese: エイベックス トラックス, Hepburn: Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1990, and was the first label by the Group.[1]

Avex Trax
Parent companyAvex Inc.
FoundedSeptember 1990; 34 years ago (September 1990)
FounderMax Matsuura
Distributor(s)
GenreVarious (mostly J-pop and Dance)
Country of originJapan
LocationMinato, Tokyo
Official websitewww.avexnet.jp Edit this at Wikidata

History

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Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.

The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who had left their former labels (e.g. Ayumi Hamasaki, Namie Amuro, Ami Suzuki).[2][3][4] It also appealed to artists not content with their current labels (e.g. Gackt).[5]

Formerly distributed by the Nippon Crown label, excluding several early releases from 1990 to 1992 which were distributed by Sohbi Corporation [ja],[6] in 1997 Avex became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.

Sub-labels

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Current

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Defunct

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Notable artists

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Labels

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B-ME

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Bluestar Records

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Love Life Records

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motorod

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影別苦須 虎津苦須

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Former artists

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Groups
Soloists

J-Friends Project

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motorod

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Notes

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  1. ^ a b c d e f Japanese distribution

References

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  1. ^ "Avex Group | About Avex Group | History". Avex Inc. Retrieved May 22, 2010.
  2. ^ "なぜ浜崎あゆみは平成で最も売れた女性歌手になったのか...ファンの心を一気につかんだラジオ番組での告白 若さ特有の孤独や不安を、歌に昇華させた". President Online (プレジデントオンライン) (in Japanese). 2023-11-16. Retrieved 2024-10-17.
  3. ^ "業界は冷ややか...安室奈美恵"エイベックス移籍"の全舞台裏". 日刊ゲンダイDigital. 2015-01-15. Retrieved 2024-10-17.
  4. ^ "鈴木亜美のプロフィール・作品情報". 音楽ナタリー (in Japanese). Retrieved 2024-10-17.
  5. ^ "Gackt、エイベックスへの移籍を発表". BARKS (in Japanese). 2010-04-17. Retrieved 2024-10-17.
  6. ^ "SOHBI Corporation (Label)". Discogs. Retrieved April 15, 2023.
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