Wikipedia

Clarins

(Redirected from Azzaro (perfume))

Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins.[1] In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector.

Clarins
Company typePrivate (Société par actions simplifiée)
IndustryCosmetics
Founded1954; 70 years ago (1954)
FounderJacques Courtin-Clarins
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Jonathan Zrihen, CEO
ProductsMakeup, skincare, perfumes
OwnerCourtin-Clarins Family
Number of employees
8,500
Websitewww.clarins.com

Clarins operates in over 150 countries and is available at high-end department stores and selected retailers[2] with the Clarins and My Blend brands, and is a major luxury skincare brand in Europe.[3] Although more than 95% of its products are exported worldwide, they are formulated and designed in Clarins Laboratories in France.

History

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Clarins cosmetic counter at New Zealand department store Farmers

Significant milestones in the history of Clarins:

  • 1954: Jacques Courtin-Clarins opens his first Beauty Institute on Rue Tronchet in Paris.[4]
  • 1968: Clarins creates its Client Card,[5] which is included in the packaging of Clarins skincare products.
  • 1974: Christian Courtin-Clarins joins the company as Director of Exports.[6]
  • 1984: Clarins is listed on the secondary market of the Paris stock exchange, which is a real development opportunity for the company.[7]
  • 1991: Clarins launches its first makeup collection as well as a line of products with an anti-pollution complex.[8]
  • 1994: Olivier Courtin-Clarins joins Clarins as a board member after a successful medical career.[9]
  • 2002: Clarins launches the ClarinsMen range for men.[10]
  • 2008: Clarins is delisted from the Paris stock exchange.[7]
  • 2010: Virginie, Claire, Prisca and Jenna Courtin-Clarins become members of the Supervisory Board.[11]
  • 2011: After having held the position of Chairman of the Board since 2000, Christian Courtin-Clarins is named President of the Supervisory Board.
  • 2015: After more than 25 years of experience working for Clarins, Jonathan Zrihen is appointed President & CEO.[12]
  • 2017: After her role as Head of Development and New Concepts, Jenna Courtin-Clarins becomes an ambassador for the brand.
  • 2017: Fanny Maurer became Clarins' brand ambassador and make-up artist. [13][14]
  • 2018: After her time as Managing Director at Mugler Mode, Virginie Courtin-Clarins is appointed Deputy CEO.[15]
  • 2018: After working as Clarins' Director of Spas, Retail & My Blend, Prisca Courtin-Clarins becomes a member of the Supervisory Board as a representative of Famille C, the holding company of the Courtin-Clarins family.[16]
  • 2018: Clarins researches and produces its first ingredients at Domaine Clarins,[17] an outdoor laboratory in the heart of a protected area in the Alps.
  • 2019: Clarins expands its reach to new areas with My Clarins,[18] a cosmetics range for 18 to 29-year-old women.
  • 2019: The Chinese actress and singer Dilireba becomes the new brand ambassador of Clarins, specifically, the Skin Care Ambassador for the Asia-Pacific region.[19][20]
  • 2020: Clarins hands over Mugler & Azzaro to L'Oréal to refocus on beauty, its core business, with Clarins and My Blend.[21][22][23]
  • 2020: Clarins opens its R&D center in Shanghai, China.[24]
  • 2021: Clarins inaugurates its new store in the Marais area.[25][26]
  • 2021: Clarins forms a partnership with Neoline for more sustainable shipping.[27][28]
  • 2022: Clarins launches a traceability platform for its products called the Clarins T.R.U.S.T. that utilizes blockchain technology.[29]
  • 2022: Clarins relaunches its personalized skincare brand, MyBlend. It was first introduced in 2007 and relaunched in 2022 with an environmentally-friendly reformulation.[30]
  • 2022: Clarins acquires ILIA, an American clean beauty brand specializing in make-up.[31]
  • 2023: Clarins introduces Precious, a luxurious anti-aging skincare line.[32][33]
  • 2024: Clarins partners with Dassault Systèmes to boost the efficiency of its factories[34]
  • 2024: Clarins acquires a new estate in the Gard region of France, with the aim of turning it into a resource site for sourcing exceptional raw materials.

Board of directors

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Clarins is headed by Jonathan Zrihen, President & CEO, Olivier Courtin-Clarins, Managing Director, and Virginie Courtin-Clarins, Deputy Executive Director. Christian Courtin-Clarins is the President of the Supervisory Board.

References

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  1. ^ Match, Paris (November 2020). "Développement durable : Clarins, l'entreprise 100 % RSE". parismatch.com (in French). Retrieved 2021-08-25.
  2. ^ "Soldes : Notre sélection shopping beauté pendant les journées privilèges Clarins". Marie Claire (in French). Retrieved 2021-08-25.
  3. ^ *NPD Beauty Trends®, marché sélectif du Soin marques prestige, ventes en valeur, sur la période cumulée de Janvier à Décembre 2020, total 3 pays (France, Italie, UK).
  4. ^ Figaro, Madame (2016-11-08). "Clarins, pour l'amour des femmes". Madame Figaro. Retrieved 2021-08-25.
  5. ^ Figaro, Madame (2020-10-15). "Du consommateur responsable à l'hyperactiviste, comment les codes de la cosmétique ont changé". Madame Figaro. Retrieved 2021-08-25.
  6. ^ "Clarins : les coulisses d'une succession bien huilée". Capital.fr (in French). 2015-06-03. Retrieved 2021-08-25.
  7. ^ a b Bouquet, Vincent (2015-03-23). "Pourquoi le groupe Clarins est sorti de la Bourse". Les Echos Executives (in French). Retrieved 2021-08-25.
  8. ^ "Pourquoi on ne peut plus se passer d'une protection anti-pollution Clarins en 2019 ?". Vogue Paris (in French). 2019-06-17. Retrieved 2021-08-25.
  9. ^ "Olivier Courtin-Clarins et sa nouvelle approche de la cosmétique". L'Orient-Le Jour. 2018-02-19. Retrieved 2021-08-25.
  10. ^ "Clarins". www.puretrend.com (in French). Retrieved 2021-08-25.
  11. ^ JDD, Le (15 March 2014). "Clarins de pères en filles". lejdd.fr (in French). Retrieved 2021-08-25.
  12. ^ "Clarins CEO Jonathan Zrihen reveals the formula to success". The CEO Magazine. Retrieved 2021-08-25.
  13. ^ "Fanny Maurer : L'ex candidate de Secret Story nommée ambassadrice officielle de Clarins". Public. 20 September 2017. Retrieved 13 November 2023.
  14. ^ "Fanny Maurer, nouvelle make-up artist de Clarins". La Depeche. Retrieved 22 December 2023.
  15. ^ "Clarins s'engage pour les hommes et la planète". Vogue Paris (in French). 2021-06-28. Retrieved 2021-08-25.
  16. ^ FR, FashionNetwork com. "Circle Sportswear lève un million d'euros". FashionNetwork.com (in French). Retrieved 2021-08-25.
  17. ^ "Visite guidée au cœur du domaine Clarins". Vogue Paris (in French). 2019-06-19. Retrieved 2021-08-25.
  18. ^ beauté, par Marie-Noëlle Vekemans Marie-Noëlle Vekemans Journaliste (2019-02-13). "My Clarins : de nouveaux soins vegan pour les peaux jeunes". ELLE.be (in French). Retrieved 2021-08-25.
  19. ^ "Chinese Actress Dilireba Named Clarins Ambassador". WWD. 21 October 2019. Retrieved 4 October 2023.
  20. ^ "Clarins names China's Dilireba Skin Care Ambassador for the Asia-Pacific region". Global Cosmetics News. 29 October 2019. Retrieved 13 November 2023.
  21. ^ "L'Oréal : le groupe rachète les marques Azzaro et Mugler à la société Clarins". Luxe.net. Retrieved 22 December 2023.
  22. ^ "L'Oréal finalise l'acquisition de Mugler et des parfums Azarro". Fashion Network. Retrieved 22 December 2023.
  23. ^ "L'Oréal rachète les marques Mugler et Azzaro à Clarins". Les Echos. Retrieved 22 December 2023.
  24. ^ "Clarins debuts 'door to Paris' research facility in China". Cosmetics Business. 14 September 2020. Retrieved 4 October 2023.
  25. ^ "Clarins, inaugure sa nouvelle boutique dans le Marais". Paris Capitale. 5 May 2021. Retrieved 9 October 2023.
  26. ^ "Clarins : inauguration d'une nouvelle boutique dans le Marais". Luxus +. Retrieved 23 April 2024.
  27. ^ "Clarins s'associe avec Neoline pour des transports maritimes plus durables". Journal du Luxe. Retrieved 25 March 2024.
  28. ^ "Saint-Nazaire. Clarins s'engage auprès de Neoline, armateur des cargos à voile". Ouest France. Retrieved 25 March 2024.
  29. ^ Ahssen, Sarah (Dec 12, 2022). "Clarins launches traceability platform for skincare products". FashionNetwork. Translated by Mira, Nicola. Archived from the original on Feb 6, 2023. Retrieved January 6, 2023.
  30. ^ Ahssen, Sarah (May 31, 2022). "Clarins relance sa marque myBlend". Fashion Network. Retrieved 22 December 2023.
  31. ^ "La famille Clarins s'offre une pépite des cosmétiques aux Etats-Unis". Les Echos. Retrieved 11 July 2024.
  32. ^ Kohen, Stéphanie (7 August 2023). "GALA GLAM – Clarins lance Precious, une luxueuse ligne de soins anti-âge". Gala. Retrieved 3 November 2023.
  33. ^ "Le temps capturé avec Clarins Precious". Madame Figaro. 2 May 2023. Archived from the original on 3 November 2023. Retrieved 3 November 2023.
  34. ^ "Clarins s'associe à Dassault Systèmes pour booster l'efficacité de ses usines". Premium Beauty News. Retrieved 1 April 2024.
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