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Bonnier Corporation

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Bonnier LLC (formerly Bonnier Corporation) is an American "outdoor adventure" company that originally operated numerous U.S.-based media brands but struggled in the magazine publishing industry, leading to the decline or closure of several well-known titles. Formed in 2007 after Bonnier Group's acquisition of publishing assets from Time,[1] today it operates events within the vertical of outdoor recreation.

Bonnier LLC
Parent companyBonnier Group
StatusActive
FoundedMarch 2007 (2007-03)
FounderTerry Snow
Country of originUnited States
Headquarters locationWinter Park, Florida
Key people
  • David Ritchie (CEO)
  • Tara Bisciello (SVP, Finance)
  • Jonathan Moore (EVP, Events)
  • David Butler (EVP, Digital)
Publication typesFormerly Magazine
Official websitebonniercorp.com

History

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The company was formed in March 2007 as the U.S. subsidiary of Bonnier Group, after it acquired the 18 magazines of the Time Warner divisions Time4 Media[2] (owner of publications such as Transworld Skateboarding) and The Parenting Group (owner of publications such as Parenting) for $200 million, and combined them with its 50% stake in World Publications.[3][4] In June 2009 Hachette Filipacchi sold American Photo, Boating, Flying, Sound & Vision, and Popular Photography to Bonnier.[5]

In April 2013, Bonnier sold its skiing publications, including Skiing and Warren Miller Entertainment, to Active Interest Media.[6] In May 2013, Bonnier sold Sound & Vision and the TransWorld Group titles to Source Interlink, and in turn acquired Source Interlink's motorcycle magazines.[7] That month, it also sold The Parenting Group to Meredith Corporation; its publications were immediately shut down, and subscribers were transferred to other Meredith-owned publications.[8]

In June 2015, Bonnier Corp. was defrauded of $1.5 million through a phishing e-mail scam emanating from China that targeted its accounting department. The perpetrators hacked into the email of Bonnier Corp. CEO Dave Freygang and sent instructions to the accounting department to transfer the funds to a Chinese bank account. Bonnier Corp. said money was electronically sent in two $1.5 million wire transfers four days apart. The second transfer was able to be recalled before it was received, but the first transfer could not be recovered. [9]

In October 2020, Bonnier sold a number of its major magazines, including Popular Science, Popular Photography, Outdoor Life, and Field & Stream, to North Equity LLC.[10][11] In 2022, the company began to reposition and restructure its operations, and began to brand itself as an "outdoor adventure company" to emphasize its events, focusing specifically upon core verticals of marine recreation (including boating, sailing, and fishing), hunting, and travel.[12][13] The company then sold remaining of its non-Marlin branded magazines to Firecrown in 2023.[14]

Brands and events

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Publication owned by Bonnier LLC:

Events operated by Bonnier LLC include:

  • Marlin University
  • Open Season Sportsman's Expo
  • Offshore World Championship[15][16]
  • Sand Sports Super Show

Former

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References

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  1. ^ "Time Inc. sells 18 magazines to Bonnier". Associated Press. 26 January 2007. Retrieved 20 June 2024.
  2. ^ Norris, Floyd (1989-03-05). "Time Inc. and Warner to Merge, Creating Largest Media Company". The New York Times. ISSN 0362-4331. Retrieved 2023-11-03.
  3. ^ "UPDATE 1-Sweden's Bonnier buys 18 Time Warner magazines". Reuters. 2007-01-25. Retrieved 2023-08-21.
  4. ^ "World Publications becomes Bonnier Corp. after 18-magazine deal". Orlando Business Journal. 2007-03-05. Retrieved 2023-08-21.
  5. ^ "Bonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S." Archived from the original on March 29, 2010. Retrieved January 6, 2010.
  6. ^ "Bonnier Sells Ski and Skiing, Magazines Bought as Part of 'Time 18'". Ad Age. 2013-04-30. Retrieved 2023-08-21.
  7. ^ Bazilian, Emma (2013-05-20). "Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group". Adweek. Retrieved 2023-08-21.
  8. ^ Michael Sebastian (14 May 2013). "Parenting and Babytalk Magazines Shut Down in Sale to Meredith". AdAge. Retrieved 2 May 2020.
  9. ^ Kelly, Keith (June 16, 2015). "Magazine publisher loses $1.5M in cyberfraud". The New York Post.
  10. ^ Alpert, Lukas I. (2020-10-06). "Bonnier Corp to Sell Its Biggest U.S. Magazines to Venture Equity Group". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-08-21.
  11. ^ Stenberg, Mark (2021-07-09). "Get to Know Mel Magazine's New Owners, Recurrent Ventures". www.adweek.com. Retrieved 2023-08-21.
  12. ^ "Bonnier Shifts Divisions to Better Serve Outdoor Adventure Interests". Marina Dock Age. 2023-02-09. Retrieved 2023-08-21.
  13. ^ "Bonnier Recasts Itself From Publisher To Experiential Adventure Company". www.mediapost.com. Retrieved 2023-08-21.
  14. ^ "About". Firecrown. Retrieved 2024-11-16.
  15. ^ "Tournament News". Offshore World Championship. Retrieved 12 September 2023. Costa Offshore World Championship presented by Continental
  16. ^ International Game Fish Association
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