Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in Sorrento, Victoria, Australia, in September 2009.
| Industry | Alcoholic beverage |
|---|---|
| Founded | September 2009 |
| Headquarters | 119-125 Ocean Beach Road, Sorrento, Victoria, Australia |
| Products | Beer |
| Owner | Kent Grogan |
| Website | http://www.broo.com.au/broo.html Broo Brewing Company website |
The company went into administration on 10 May 2022.[1]
History
editThe brewery was founded by Kent Grogan and his partner Kelly Davidson,[2] with the first beer, Broo Premium Lager, produced in September 2009.[3]
Owner's philosophy
editThe company was started on the basis that Broo would remain 100% Australian owned. Grogan stated at the time that the company's charter dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction.[4]
Sales of shares
editIn 2011, a publicity program associated with the lager involved giving away shares in Grogan's brewery.[5] Grogan estimates that over 7,000 people now hold shares in the company. In August 2012 the ASX refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate".[3][4] In June 2013 the company launched its second beer, Australia Draught,[6] with the company pledging to donate 20% of its profits from the sale of the beer to two charities - the SAS Resources Fund and Commando Welfare Trust.[7]
Beers
edit- Broo Premium Lager, a premium lager at 4.6% alcohol by volume, was launched by Grogan in September 2009 on the basis that Broo would remain 100% Australian owned. Grogan stating the company's constitution dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction. By 2013, Broo Premium Lager was also being sold in cans in the United States.[8]
- Australia Draught (4.6% alcohol by volume)[9]
Awards
editIn 2011 Broo Ltd. received the Telstra Business Awards 'People’s Choice Award' for Victorian small to medium-sized businesses.[10] In 2012 advertising for Broo Beer, created by Melbourne agency, Nick and Phil, won the single and overall categories for round five of the 2012 Siren Awards.[11][12]
Advertising and sponsorships
editBroo beer sponsored Scott Saunders Racing NASCAR team[13] and Melbourne City Wrestling events.
See also
edit
References
edit- ^ "Broo confirms liquidations amid restructure". 24 June 2022.
- ^ Partland, Lily (14 July 2011). "New broo-chip business". Mornington Peninsula Leader. Archived from the original on 7 January 2014. Retrieved 6 January 2014.
- ^ a b Gibson, Rory (14 January 2012). "Drink Beer with Rory Gibson". Courier Mail. Retrieved 6 January 2014.
- ^ a b Thom, Greg (29 October 2011). "Broo-haha is brewing over ASX ruling". Herald Sun. Retrieved 6 January 2014.
- ^ Hargeaves, Wendy (23 May 2010). "Home Broo coup for beer lovers". Herald Sun. Retrieved 6 January 2014.
- ^ Mooney, Clyde (26 June 2013). "Broo takes on major players in draught". The Shout. Archived from the original on 16 January 2014. Retrieved 14 January 2014.
- ^ Bashan, Yoshi (4 August 2013). "The all Aussie Broo brewery is doing its bit to get our returned servicemen back on their feet". The Daily Telegraph. Retrieved 6 January 2014.
- ^ Turner, Cam (May 2013). "Local Broo, Now Around the Country". Pearl Magazine. 15: 21.
- ^ "Australia Draught". www.australiadraught.com.au.
- ^ "People's Choice Awards". Telstra Business Awards. Archived from the original on 16 January 2014. Retrieved 6 January 2014.
- ^ "Broo Beer Ads clean up at Sirens". Australian Creative. 26 March 2012. Archived from the original on 28 March 2012. Retrieved 6 January 2014.
- ^ "Nick and Phil, Melbourne's Broo beer ads make clean sweep of 2012 Siren Awards round 5". Campaign Brief. 26 March 2012. Retrieved 6 January 2013.
- ^ "Australia's Broo Beer Launches in USA with NASCAR" (PDF). Scott Saunders Racing. Retrieved 6 January 2014.