Class 95 is an English-language radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it broadcasts a hot adult contemporary format. The station launched on 1 April 1990.
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| Broadcast area | Singapore Johor Bahru/Johor Bahru District (Malaysia) Batam/Batam Islands, Riau Islands (Indonesia) |
|---|---|
| Frequency | 95.0 MHz |
| Programming | |
| Language(s) | English |
| Format | Hot adult contemporary |
| Ownership | |
| Owner | Mediacorp |
| History | |
First air date | 1 April 1990 |
| Links | |
| Webcast | |
| Website | CLASS 95 |
In a 2022 survey, Nielsen ranked Class 95 as Singapore's highest-rated English-language radio station, and third-highest-rated station overall, with an average audience of 877,000 listeners.[1]
History
editIn December 1989, Singapore Broadcasting Corporation (SBC) announced plans for two new radio stations to launch in 1990 in honour of its 10th anniversary and Singapore's 25th anniversary; a Mandopop station on 93.3 (serving as a Chinese counterpart to the recently-launched English pop station Perfect 10), and an unnamed "MOR" station.[2]
The new MOR station launched on 1 April 1990 as Class 95, carrying an adult contemporary format targeting an "upmarket" audience. The station's positioning was exemplified by pre-launch television commercials, which featured imagery of luxury goods such as champagne and jewellery. "Class" was one of three names considered by SBC for the station, alongside "Light" and "Heart".[3]
See also
editReferences
edit- ^ "Mediacorp radio stations land 9 out of the top 10 spots in Nielsen survey". CNA Lifestyle. Retrieved 19 May 2024.
- ^ "SBC to launch new English and Mandarin radio channels". The Straits Times (retrieved from NLB). 8 December 1989. Retrieved 22 September 2023.
- ^ "'Classy' SBC radio station goes on air today". The Straits Times (retrieved from NLB). 1 April 1990. Retrieved 23 September 2023.
External links
edit