Coca-Cola Creations is a series of limited edition variants of Coca-Cola.[1] The flavors use non-traditional branding designed to appeal to younger consumers, and a focus on digital marketing and augmented reality experiences. The brand launched in February 2022 with Coca-Cola Starlight, a "space flavored" cola.
 A bottle of Coca-Cola Starlight | |
| Type | Cola |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | February 21, 2022 |
| Variants | Starlight, Byte, Marshmello, Dreamworld, Soul Blast, Move, Ultimate, Y3000, Happy Tears, K-Wave, Wozzaah, Oreo |
| Related products | Coca-Cola |
Variants
editStarlight (Space Flavored)
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Coca-Cola Starlight (UK: Intergalactic,[2] South Korea: Stardust, Thailand: Starshine) was a limited-edition "Space Flavored" variant of Coca-Cola and Coca-Cola Zero Sugar.[3] It released in North America on February 21, 2022 as the first in the Creations line. The beverage featured a reddish hue and a flavor "inspired by space", the company saying that it was intended to evoke "stargazing around a campfire" and "the feeling of a cold journey to space".[4][5] It was discontinued on August 1, 2022.[verification needed]
Many compared the flavor to that of fruit, vanilla or cotton candy. Review site Candy Hunting said it "tastes like strawberry, marshmallow, and/or cotton candy".[6] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[7]
Byte (Pixel Flavored)
editCoca-Cola Zero Sugar Byte, a "gaming-inspired" flavor "born in the metaverse", was launched in April 2022 and sold exclusively online.[8] The Verge reviewer Mitchell Clark described it as "sickly sweet" and his wife compared it to Red Bull.[9]
Marshmello
editIn June 2022 the company launched a flavor in collaboration with artist Marshmello, officially called Marshmello’s Limited Edition Coca‑Cola.[10] It had "strawberry and watermelon flavors".[11]
Dreamworld (Dream Flavored)
editCoca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."[12]
Soul Blast (Action Flavored)
editCoca-Cola Zero Sugar Soul Blast was launched exclusively in Japan, China, and Taiwan in October 2022 alongside Bleach: Thousand-Year Blood War.[13]
Move (Transformation Flavored)
editCoca-Cola Move launched in February 2023, in collaboration with Spanish singer Rosalía.[14]
Ultimate (+XP Flavored)
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Coca-Cola Ultimate was launched on June 10, 2023, in collaboration with League of Legends developer Riot Games.[15] It was sold in Turkey, China, the United States, Egypt, Brazil, Canada.
Y3000 (Futuristic Flavored)
editCoca-Cola Y3000 was launched in September 2023 and was "co-created with artificial intelligence".[16] It is sold in the USA, Canada, Argentina, Australia,[17] China,[18] Kazakhstan, Georgia, South Africa, Hungary, and Turkey.
Happy Tears
editCoca-Cola Happy Tears Zero Sugar launched on February 17, 2024, exclusively on the TikTok Shop in USA and Great Britain to celebrate Random Acts of Kindness Day. The soft drink's flavor was described by the company as a combination of the "timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach".
K-Wave (Fruity Fantasy Flavored)
editCoca‑Cola K-Wave Zero Sugar launched on February 20, 2024.[19]
Wozzaah (Tropical Blaze Flavored)
editCoca-Cola Wozzaah was launched on May 23, 2024[20] to coincide with Africa Day, and was exclusive to select markets including Nigeria, Algeria, South Africa and Morocco.
Oreo (Fizzy Cookie Flavored)
editCoca-Cola Oreo was launched on September 9, 2024[21] in partnership with Oreo. It is a cookie-flavored cola. Oreo simultaneously released Coke flavoured cookies.
References
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- ^ "Coca-Cola Launches Global Innovation Platform Coca-Cola Creations". Retrieved 26 June 2023.
- ^ "Coca-Cola's new Intergalactic and Byte drinks taste of the future". 27 April 2022.
- ^ Garcia, Tonya (February 18, 2022). "Coca-Cola to launch its first limited-edition beverage, Starlight". MarketWatch.
- ^ Pearlman, Robert Z. (February 17, 2022). "Coca-Cola launches 'Starlight' limited-edition drink inspired by space". Space.com.
- ^ Teague, Katie (March 11, 2022). "Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink". CNET.
- ^ candyhunting (February 19, 2022). "Here is the new Starlight Coca-Cola!".
- ^ Walansky, Aly (March 1, 2022). "Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy". Food Network.
- ^ "Coca-Cola® Creations Gaming-Inspired Coca-Cola® Zero Sugar Byte - News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
- ^ Clark, Mitchell (2022-04-08). "I tried the pixel-flavored Coke, and it Bytes". The Verge. Retrieved 2024-10-18.
- ^ "Taste the Track: Coca-Cola Drops New Coke Creation with Cultural Icon Marshmello – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
- ^ "Here's What Marshmello's Coca-Cola Tastes Like (It's Not Marshmallows)". Delish. 2022-06-30. Retrieved 2023-07-31.
- ^ "Coca-Cola Invites Fans to Experience Dreamworld – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
- ^ "Go Bankai With "Coca-Cola Zero Sugar 'Bleach' Soul Blast"". Hypebeast. 2022-10-05. Retrieved 2023-07-31.
- ^ "Introducing Coca-Cola® Move - Coke Creations". us.coca-cola.com. Retrieved 26 June 2023.
- ^ "Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey". www.coca-colacompany.com. Retrieved 26 June 2023.
- ^ "Y3000 - Limited Edition Coca-Cola® | Coke Creations". us.coca-cola.com. Retrieved 2023-09-17.
- ^ "Coca-Cola Australia launches limited edition Coca-Cola Creations Y3000 Zero Sugar". www.coca-cola.com.
- ^ Reynolds, Conor (2023-09-12). "Coca-Cola launches Y3000 drink "co-created" with AI". Just Drinks. Retrieved 2024-01-24.
- ^ Benjamin, Jeff. "Coca-Cola And JYP Entertainment Acts Team For 'K-Wave' Flavor Celebrating K-Pop". Forbes. Retrieved 2024-10-18.
- ^ "New Coca-Cola ® Creations Wozzaah Unleashes the Taste of Africa's Spirit and Creativity Through Culture-Packed Experiences". www.coca-cola.com. Retrieved 2024-10-18.
- ^ Hauari, Gabe. "Coca-Cola, Oreo collaborate on new, limited-edition cookies, drinks". USA Today. Retrieved 2024-09-23.