Cranks (restaurant)

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Cranks was a chain of English wholefood vegetarian restaurants. It was founded and owned by David and Kay Canter and Daphne Swann, and its flagship restaurant was at Marshall Street in the West End of London.

Map
Restaurant information
Previous owner(s)David Canter
Kay Canter
Daphne Swann
Food typeVegetarian
CountryUnited Kingdom

History

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The first Cranks opened at 22 Carnaby Street, London, in 1961. In 1968 there were 16 vegetarian restaurants in London and 18 in the United Kingdom at the time.[1] Although by no way the first vegetarian restaurant in the U.K. – Sir George Newnes, 1st Baronet opened a successful vegetarian restaurant in Manchester as early as the 1880s[2]

In the 1950s, David Canter had become persuaded[citation needed] that good health depended on unrefined wholefoods and a vegetarian diet. While he was converting premises in Carnaby Street for the Craft Potters Association (of which he was a co-founder), a vacant bakery came on to the market nearby and Canter decided to take it. At that time Carnaby Street was, in Canter's words "not swinging, but a street of small shops and cafés."[3] Canter, his wife Kay, and Swann borrowed £500 to start the restaurant.[4]

The Cranks menu at first consisted mainly of salads. David Canter wrote that, "In contrast to the traditional tired lettuce that makes the appetite wilt too, these salads could change the eater's whole view of vegetables. The vivid combinations of ingredients and colours, crisp from cutting and dressing, were teamed with equally fresh wholemeal rolls, savouries and puddings."[3] The restaurant became successful quickly, indicating unmet demand for its original menus.

The style of decor was also new, although owing something to 1950s coffee bars.[5] There were solid natural-coloured oak tables, hand thrown stoneware pottery, heather-brown quarry tiles, woven basket lampshades and hand-woven seat covers.

Cranks moved to larger premises in Marshall Street in 1967. In the next decade they opened branches at Dartmouth, Totnes, Guildford, Dartington, Heals furniture store in Tottenham Court Road, and the Peter Robinson department store in Oxford Street. A sole franchise, the Cranks Grønne Buffet, was opened in Copenhagen.

David Canter died in 1981. In 1987 Kay Canter and Daphne Swann sold Cranks to Guinness. Opening more branches under a new business plan, the business encountered financial difficulties, attributed by some to a dated image.[6] It was then bought and sold several times, and in the 1990s was rebranded, bringing it in line with contemporary sandwich bars. In 1998 it was bought by Capricorn International, who invested £1.5m in the London branches, but continuing losses forced them to close the restaurants. The brand was then sold to Nando's Grocery Ltd.[7]

Most of the Cranks restaurants closed in 2012 and an estimated 60 staff were made redundant.[8]

Kay Canter died in April 2007 at age 85.[9] Daphne Swann died on 28 February 2020 at age 95.

The current owners have now agreed a sandwich distribution deal with Holland and Barrett in selected stores in London, and a frozen ready meal deal with Waitrose[citation needed].

Cultural influence

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Cranks has been seen as a major factor in the spread of vegetarianism in recent decades.[10][11] It attracted many celebrities who dined there, including Princess Diana, Sir Paul McCartney, Linda McCartney, and Sir Cliff Richard.[4][12]

The Financial Times reported "Cranks restaurants and recipes popularised vegetarian food on the high street and in the home."[1] In 2018, Bon Appétit journalist Julia Tausch called The Cranks Bible "the Only Vegetarian Cookbook I'll Ever Need."[12]

Satirists and cultural critics called vegetarians "cranks" during the twentieth century but "In the 1960s, a vegetarian restaurant took the sting out of over a century of mockery by proudly adopting the name "Cranks"" reported the Cabinet Magazine.[13] United States journalist Avery Yale Kamila of the Portland Press Herald reported Cranks is "credited with setting the tone for London’s current vibrant veg scene."[14] Andrew Anthony of The Guardian reported about the mainstreaming of vegan food and reported "That old vegan profile ... has gone the way of Cranks restaurant and the cliche of nut roasts."[15] The Guardian reported on the closing of the Food for Thought vegetarian restaurant and reported "Gradually, Covent Garden became a centre for alternative eating. On Marshall Street was Cranks, a little older and duller in its treatment of vegetarian food."[16]

Nut roast

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The best-known Cranks dish was the nut roast and the Financial Times reported in 2021 "In the Cranks cookery book, nut roast is offered up as the veggie gateway drug."[1] The recipe ingredients are one onion, butter or margarine, nuts, wholemeal bread, vegetable stock or water, yeast extract, mixed herbs, salt and pepper. The Cranks nut roast was reported in 2021 to have inspired nut roasts eaten in the United States.[14]

Books

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  • David Canter, Kay Canter, Daphne Swann, The Cranks Recipe Book, Panther, 1982
  • Kay Canter and Daphne Swann, Entertaining With Cranks, Grafton Books, 1987
  • Daphne Swann, Cranks Puddings & Desserts, Guinness, 1987
  • Daphne Swann, Cranks Soups & Starters, Guinness,1987
  • Daphne Swann, Cranks Cakes & Biscuits, Gullane Children's Books, 1988
  • Daphne Swann, Cranks Breads & Teacakes, Guinness, 1988
  • David Canter, Cranks' Recipe Book, Orion, 1993
  • David Canter, Kay Canter, Daphne Swann, Traditional Vegetarian Cooking, Recipes from Europe's Famous Crank's Restaurant, Healing Art Press, 1991
  • Nadine Abensur, The Cranks Bible: A Timeless Collection of Vegetarian Recipes, 2002[17]

See also

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References

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  1. ^ a b c Russell, Polly (5 November 2021). "The secret history of Britain's favourite dishes". Financial Times. Retrieved 15 November 2021.
  2. ^ Friederichs, Hulda (1911). George Newnes. London: Hodder & Stoughton (1911) Kessinger Publishing (2008). ISBN 978-0-548-88777-6. (re-published 2008)
  3. ^ a b David Canter, Kay Canter, Daphne Swann, The Cranks Recipe Book, Panther, 1982,
  4. ^ a b "Cranks killed by glut of vegetarianism". the Guardian. 19 December 2001. Retrieved 28 December 2022.
  5. ^ "Interpreting Ceramics : Issue 6". Archived from the original on 28 September 2007. Retrieved 8 June 2007.
  6. ^ Colin Blackstock, "Veggie chain to close after 40 years", The Guardian, 18 December 2001
  7. ^ Cranks may spring up again outside London – 3 January 2002 – CatererSearch
  8. ^ Low, Patrick Sawer, Valentine (10 April 2012). "Oh nuts... Cranks closes down". www.standard.co.uk. Retrieved 15 November 2021.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. ^ "Death of a 'Crank'"
  10. ^ Obituary of Kay Canter
  11. ^ "When Henderson's first opened, meat-free meals were as radical as". The Independent. 10 May 2013. Retrieved 15 November 2021.
  12. ^ a b "'The Cranks Bible' Is the Only Vegetarian Cookbook I'll Ever Need". Bon Appétit. 13 June 2018. Retrieved 28 December 2022.
  13. ^ Laity, Paul. "A Brief History of Cranks | Paul Laity". cabinetmagazine.org. Retrieved 15 November 2021.
  14. ^ a b Kamila, Avery Yale (14 November 2021). "Vegan Kitchen: With these Thanksgiving centerpieces, you won't even miss the turkey". Press Herald. Retrieved 15 November 2021.
  15. ^ "From fringe to mainstream: how millions got a taste for going vegan". The Guardian. 10 October 2021. Retrieved 15 November 2021.
  16. ^ Watts, Peter (30 March 2015). "Food for Thought: the last vegetarian gasp of alternative Covent Garden". The Guardian. Retrieved 15 November 2021.
  17. ^ "'The Cranks Bible' Is the Only Vegetarian Cookbook I'll Ever Need". Bon Appétit. 13 June 2018. Retrieved 24 February 2022.
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51°30′48″N 0°08′20″W / 51.5132°N 0.1388°W / 51.5132; -0.1388