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Ofcom Code on Sports and Other Listed and Designated Events

(Redirected from Crown jewels of British sport)

The Ofcom Code on Sports and Other Listed & Designated Events is a series of regulations issued originally by the Independent Television Commission (ITC) then by Ofcom when the latter assumed most of the ITC's responsibilities in 2003, which is designed to protect the availability of coverage of major sporting occasions on free-to-air terrestrial television in the United Kingdom.

In 1991, the Home Secretary, Kenneth Baker, devised a list of events not permitted to be broadcast solely on pay television services. The practice was placed on a statutory footing by the Broadcasting Act 1996, which required the ITC to create a permanent list of such events, dubbed the "crown jewels of sport".[1] In 1997, the initial list was drawn up, and was revised in 1999, where the code was divided into two categories, A and B. The code was further amended in 2000 to give the ITC responsibility over UK-based broadcasters wanting to transmit listed events in other countries.[2]

Eligible broadcasters

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Listed events may only be televised by eligible broadcasters, carrying a signal on a PSB multiplex on Freeview that covers at least 95% of the population, and must be carried by cable, satellite, and streaming IPTV services. As of August 2023, the eligible broadcasters are the BBC (including BBC One, BBC Two, BBC Three, BBC Four, BBC News, BBC Parliament, CBBC and CBeebies), ITV/STV/UTV (including ITV2, ITV3, and ITV4), Channel 4 (including Film4 and More4), and Channel 5.[3]

Category A

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Category A events are events which must have live coverage made available to free-to-air channels, although pay television networks may share live coverage. As of 2020, these events are:[4]

Association football:

Horse racing:

Rugby league football:

Rugby union football:

Tennis:

Multi-sport events:

Category B

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Category B events can be shown on pay television, provided sufficient secondary coverage (highlights, delayed broadcast, etc.) is made to free-to-air broadcasters. As of 2022, the events covered by this category are:[4]

Association football:

  • UEFA Nations League
  • UEFA European Championship Qualifiers
  • UEFA Women's Championship
  • UEFA European Under-21 Championship
  • UEFA Youth European Championships
  • FIFA World Cup qualification

Athletics:

Cricket:

Golf:

Rugby union football:

Tennis:

  • Wimbledon Championships (excluding the finals)

Multi-sport events:

Cricket

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The England cricket team's home Test matches were originally a Category A event. However, the England and Wales Cricket Board negotiated for it to be transferred to Category B and subsequently, and controversially, sold exclusive live broadcast rights for the 2006–09 home cricket seasons to Sky Sports. During the 2019 Cricket World Cup, bowing to public pressure, Sky stated that it would sub-license the final to Channel 4 (who sub-licensed highlights rights) if England were to qualify. England would advance, and beat New Zealand to win the title, in one of the first top-flight cricket matches aired free-to-air since 2005. Following the tournament, renewed calls emerged for test matches and/or the Cricket World Cup to be added to Category A.[5][6][7]

Proposed changes

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2009 review

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In 2008 (in the lead-up to digital switchover), Ofcom began an independent review, led by David Davies,[8] into the contents and organisation of the listed events criteria. On 30 July 2009, the BBC proposed that the list be expanded and reorganised to include a new "A1" category above the existing category A (renamed A3), designating that the event must be aired live in their entirety on free-to-air channels (such as the FIFA World Cup, UEFA Euro, and the Olympics), and "A2" for events seen as only important to one Home Nation and that must be broadcast in their entirety on free-to-air channels within said nation (such as the FA Cup final in England and the Scottish Cup final in Scotland). List A3 (requiring FTA highlights) would add the Cricket World Cup final and ICC World Twenty20 final, British and Irish Lions tours, and FIFA Women's World Cup, UEFA Women's Championship and Women's Cricket World Cup matches involving Home Nations.[9]

The Davies review panel recommended the abolition of Category B in its entirely, leaving a single slate of listed events that must be televised in their entirety on British FTA television unless otherwise noted, including the Summer Olympics, FIFA World Cup and UEFA European Championship, the FA Cup final (outside of Scotland), the Scottish Cup final (inside Scotland), the Rugby World Cup, the Grand National, and Wimbledon. It was also proposed that qualifying matches for Euro and the World Cup that involve Home Nations (within the participating nations), the Ashes home tests, and Wales matches at the Six Nations Championship (in Wales) be added to the list. The Epsom Derby, rugby league Challenge Cup final, and the Winter Olympics were removed under the proposal.[10][11]

2019–2020 changes

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In July 2019, Secretary of State for Digital, Culture, Media and Sport (DCMS) Jeremy Wright announced a consultation on adding the FIFA Women's World Cup and Paralympic Games to Category A. The 2019 FIFA Women's World Cup was televised in its entirety by the BBC, with total viewership of 28.1 million across the entire tournament. In September 2019, Wright's successor Nicky Morgan stated that she had begun to seek input with rightsholders on adding more women's sporting events to category A, in order to place them on "equal footing" with their men's counterparts. She was also pursuing updates to the listed event rules to account for changes in viewer habits prompted by digital platforms.[12][13]

The summer and winter Paralympics were added to Category A in January 2020; The Times reported a final decision on the FIFA Women's World Cup and UEFA European Women's Championship is to come in the future, but both events are likely to see inclusion. The government declined to add the Ashes, the UEFA Champions League Final, and the Open Championship to the list.[14]

In March 2020, Director-General of the BBC Tony Hall called for the Six Nations Championship to be promoted to Category A, amid reports that the competition was seeking to include a pay television component (or: otherwise sign exclusively with a pay television broadcaster) in its broadcast contract for 2022 onward. The Six Nations is currently divided between the BBC and ITV, airing FTA in its entirety. An associated proposal by the committee of DCMS was rejected.[15][16]

Olympics and Warner Bros. Discovery

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In 2015, in contrast to prior deals with national broadcasters, the International Olympic Committee licensed all Olympic television rights covering Europe as a region to US pay-per-view broadcaster Discovery. In order to fulfil the requirements of the 1996 Act, Discovery sub-licensed a proportion of the rights back to the BBC for free to air broadcast. However, starting from Tokyo 2020, this deal had the effect of substantially reducing the extent of free-to-air coverage as compared with previous Games (to a single broadcast TV channel and a single online stream), with the majority of live coverage carried on pay television via Discovery's Eurosport brand. This led to complaints in the media due to the reduced free live coverage, in particular missing performances by British athletes.[17][18][19][20]

After Warner Media merged with Discovery, becoming Warner Bros. Discovery, the company along with the European Broadcasting Union, whom the BBC is a member of, made a joint-bid and officially acquired the rights for all Olympic Games from the 2026 Winter Olympics to the 2032 Summer Olympics. As part of the deal, it will continue to provide the same package of rights to the BBC as per their previous agreement.[21][22][23]

See also

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References

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  1. ^ Morri s, Alfred (15 February 1996). "Broadcasting". Hanard. HC Deb vol 271 c1212. Retrieved 1 December 2017. the "Crown jewels" of British sport, as they have become known.; Scott-Elliot, Robin (13 November 2009). "The Big Question: What are the crown jewels of sport and why is there a row over them?". The Independent. Retrieved 1 December 2017.
  2. ^ "ITC opens consultation on wording of listed events code". Campaign. Retrieved 2019-07-29.
  3. ^ "Listed events". Ofcom. 2023-07-25. Retrieved 2023-08-21.
  4. ^ a b "Code on Sports and Other Listed and Designated Events" (PDF). Ofcom. March 2008. Archived (PDF) from the original on 2011-01-25.
  5. ^ Rushden, Max (2019-07-11). "Tactical toilet breaks and apple on willow: what free-to-air cricket could inspire". The Guardian. ISSN 0261-3077. Retrieved 2019-07-28.
  6. ^ Rumsby, Ben; Morgan, Tom (2019-07-15). "Government under pressure to give Cricket World Cup TV 'crown jewels' status". The Telegraph. ISSN 0307-1235. Retrieved 2019-07-28.
  7. ^ Waterson, Jim (2019-07-15). "4.5 million Britons watch Cricket World Cup final on Channel 4". The Guardian. ISSN 0261-3077. Retrieved 2019-07-28.
  8. ^ Dowell, Ben (2008-12-10). "David Davies to lead review of 'crown jewels' sports events on free TV". The Guardian. ISSN 0261-3077. Retrieved 2019-07-29.
  9. ^ "BBC proposes free-to-air increase". BBC News Online. 30 July 2009. Archived from the original on 2009-07-30.
  10. ^ Gibson, Owen (2009-11-13). "Ashes and World Cup qualifiers should go free-to-air, says Davies review". The Guardian. ISSN 0261-3077. Retrieved 2019-07-29.
  11. ^ Gibson, Owen (2009-11-08). "Row looms over free-to-air shakeup for TV sport". The Guardian. ISSN 0261-3077. Retrieved 2019-07-29.
  12. ^ "Women's World Cup added to UK 'crown jewels' list in government proposal". SportsPro Media. 19 September 2019. Retrieved 2019-09-19.
  13. ^ Sweney, Mark (2019-09-18). "Show top women's sport on free-to-air TV too, says Nicky Morgan". The Guardian. ISSN 0261-3077. Retrieved 2019-09-19.
  14. ^ "Ashes, Open and Champions League final 'not set for UK 'crown jewels' list'". SportBusiness. 29 January 2020.
  15. ^ "UK government committee calls for Six Nations to be given 'crown jewels' status". SportsPro Media. 16 March 2020. Retrieved 2020-03-30.
  16. ^ "Pay-TV free to move on Six Nations after UK gov rejects 'crown jewels' bid". SportsPro Media. 23 March 2020. Retrieved 2020-03-30.
  17. ^ "BBC Olympics coverage misses events after loss of TV rights". TheGuardian.com. 25 July 2021.
  18. ^ "BBC angers viewers after sharing Olympic result before showing 'live' event".
  19. ^ "Why BBC can't show full live coverage of Olympics & how to watch all the action". 24 July 2021.
  20. ^ "BBC forced to defend 'scaled-down' Olympics coverage after viewers miss out on key sports live". 25 July 2021.
  21. ^ "The Olympic Games to remain on the BBC for the next decade" (Press release). British Broadcasting Corporation. 16 January 2023.
  22. ^ "IOC awards exclusive 2026-2032 Olympic Games media rights in Europe to European Broadcasting Union and Warner Bros. Discovery". International Olympic Committee (Press release). 16 January 2023. Retrieved 16 January 2023.
  23. ^ Yossman, K. J. (2023-01-16). "Olympic Games European Broadcasting Rights to Be Shared by EBU, Warner Bros. Discovery". Variety. Retrieved 2023-01-16.
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