Crystal Clear is a bottled purified water brand of Solerex Water Technologies Inc. established in the Philippines in 1990.[1]
| Product type | Bottled Water |
|---|---|
| Owner | Solerex Water Technologies, Inc. |
| Introduced | 1990 |
| Markets | Philippines, Malaysia, Indonesia, Sierra Leone |
| Website | crystalclear.com.ph |
History
editSolerex Water Technologies Inc., formerly part of a hotel interior design company since 1986, established itself as a separate organization in 1990. Since its inception it began focusing on marketing its bottled water brand "Crystal Clear."[2]
Crystal Clear proved to be successful utilizing reverse osmosis for water purification. It began expanding as a water refilling station franchise in 1997 and grew to be the second most extensive water refilling station network in the Philippines.[3] Growing to over 2,500 franchise stores and expanding to reach other markets in Indonesia and Malaysia.[4]
In September 2012, Solerex Water Technologies tied up with Sierra Leone company Peninsular Innovative Group to launch a Crystal Clear Water location in Freetown.[5][6]
References
edit- ^ "Crystal Clear joins fun run for breastfeeders". The Philippine Star. October 18, 2011. Archived from the original on January 31, 2013. Retrieved 27 September 2012.
- ^ Dumlao, Trina Arceo (26 March 2004). "Franchise Excellence Awards, Rewarding those who sell their products well". Philippine Daily Inquirer. Retrieved 28 September 2012.
- ^ "Water is big business even during dry times". Philippine Daily Inquirer. 15 June 2003. Retrieved 28 September 2012.
- ^ "Kiwi finds business inspiration in Phl". The Philippine Star. 21 November 2011. Archived from the original on 8 February 2013. Retrieved 28 September 2012.
- ^ JALLOH, SALLIEU TEJAN (19 September 2012). "SOLEREX-PENINSULAR VENTURES LAUNCHES CRYSTAL CLEAR WATER FACILITY IN SIERRA LEONE". The Torchlight. Retrieved 28 September 2012.[permanent dead link]
- ^ Saffa, Victoria. "New water technology storms Sierra Leone". Concord Times. Retrieved 28 September 2012.[permanent dead link]