The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick.[1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up.[2]
 | |
| ASX: PPL | |
| Industry | Sex industry |
| Founded | 1975 |
| Founder | John Trimble |
| Defunct | 2018 |
| Headquarters | , Australia |
| Services | Brothel |
| Website | www.dailyplanet.sex |
The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole.[3]
In 2003, the brothel's operation was separated from its real-estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange.[4] Heidi Fleiss had been hired to generate publicity.[5] The company acquired a strip club business in 2003.[6]
In 2003, the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs.[7][8] However, the sale of the Daily Planet building never happened, and the property was taken off the market in 2006.[9]
In 2018, the Daily Planet closed down with the building transformed into a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet.[10]
Sponsorships
editThe Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s.[11]
References
edit- ^ Home Daily Planet
- ^ "YouTube video". YouTube. Archived from the original on 21 June 2014. Retrieved 26 June 2016.
- ^ Lambert, Olivia (21 July 2016). "What it's like inside Daily Planet, Melbourne's most notorious brothel". News.com.au. Retrieved 8 March 2020.
- ^ The Daily Planet Limited: Admission to Official List Australian Securities Exchange 30 April 2003
- ^ Daily Planet listing centred on a new bottom line The Age 2 May 2003
- ^ Expansion drives up Daily Planet shares The Age 24 July 2003
- ^ Daily Planet looks beyond red light The Age 18 June 2004
- ^ Daily Planet brothel for sale The Age 13 September 2004
- ^ Planet Platinum Press Release Archived 17 March 2007 at the Wayback Machine, 27 February 2006
- ^ Knight, Ben (10 December 2019). "Drug lab allegedly found at former Melbourne brothel the Daily Planet". ABC News. Retrieved 8 March 2020.
- ^ John Trimbole Driver Database