Disney Jr. is a brand of children's television channels owned and operated by The Walt Disney Company, aimed at young children between two and seven years old.[1] Since its American debut on February 14, 2011,[2] the brand was launched worldwide. In most countries the channel was formerly known as Playhouse Disney.
Disney Junior started closing internationally in 2019, mostly in Europe and Asia-Pacific, as it transitioned viewers to Disney+ and Disney Channel's morning blocks, while other versions remain.
Background
editOn September 28, 1999, the Playhouse Disney brand was extended internationally with the launch of a self-branded block on Disney Channel in the United Kingdom and Ireland. On September 29, 2000, Disney Television International expanded the block with the launch of a channel in the country alongside the launch of Toon Disney and Disney Channel +1 on the Sky Digital platform.[3] On April 4, 2009, Egmont Group launched a companion Playhouse Disney magazine in the United Kingdom & Republic of Ireland that focused on the channel's four most popular shows: Mickey Mouse Clubhouse, My Friends Tigger & Pooh, Handy Manny and Little Einsteins. Each issue included "to do" pages and suggested activities for parents and children based on an educational theme. The Playhouse Disney block on Disney Channel UK & Republic of Ireland was eventually disposed of in July 2004 after reducing hours of programming.[4] The Playhouse Disney channel available there, however, continued to air until it was replaced by Disney Junior on May 7, 2011.[5]
On November 30, 2007, Astral Media launched a Canadian version of Playhouse Disney Channel under a brand licensing agreement with Disney-ABC Television Group; the channel operated as a multiplex channel of Family Channel, which had long maintained a programming distribution agreement with Disney Channel for the domestic rights to the U.S. channel's series until January 2016. A Canadian-French version of Playhouse Disney was launched on July 5, 2010, also by Astral Media. The English & Canadian-French channels were both replaced by Disney Junior on May 6, 2011.[6]
The first Disney Junior to launch outside the U.S. was in Latin America on April 1, 2011,[7] replacing the Playhouse Disney Channel, it later rebranded in most countries replacing their Playhouse Disney brands mostly in 2011, such as Canada on May 6,[8] the United Kingdom and Ireland on May 7,[9] Italy on May 14, France on May 28,[10] Australia and New Zealand on May 29,[11] the pan-CEMA feed (Central and Eastern Europe, the Middle East, and Africa)[12] on June 1, and Spain on June 11.[13]
Japan and India's programming blocks were rebranded on July 3 and 4 respectively, with channels in Southeast Asia, Hong Kong and South Korea on July 11,[14] along with Germany, Austria and Switzerland on July 14, Israel on July 18, and Scandinavia and the Benelux (Netherlands, Belgium, and Luxembourg) on September 10.[15]
The Romanian channel launched on March 1, 2012,[16] India and Japan's channels were also launched on October 1 and 15 respectively, It became available in Portugal since November 1, 2012,[17] and Russia's block rebranded on September 1, 2013, concluding the Playhouse Disney brand.
The Hungarian feed was launched on July 1, 2015, but shut down in late 2017 due to lack of distributing for most of the Hungarian pay TV providers.[18][19] It would plan to cease on October 12, but moved instead to December 5,[20] discontinuing the Hungarian language audio track.
Disney Junior in Canada (both English and French), originally owned by DHX Media, discontinued on September 18, 2015[21] as Corus Entertainment acquires Disney's rights. The English version relaunched on December 1, 2015, however, La Chaîne Disney's block, Disney Junior sur La Chaîne Disney, carries most preschool shows in French.
On April 1, 2019, Disney Junior discontinued in the Netherlands,[22] while it continues broadcasting in Belgium (particularly the Flanders), however after a year of absence, most programs returned to Mickey Mornings on Disney Channel since November 17, 2020. Some Disney Junior channels were discontinued in favor for Disney+, such as Australia and New Zealand on April 30, 2020, Italy on May 1, and the United Kingdom and Ireland on October 1.
The same closure occurred in Malaysia on January 1, 2021, the German channel on September 30,[23] Southeast Asia, Hong Kong and South Korea on October 1, Taiwan's programming block on Disney Channel on December 31, 2021, and the Brazilian feed on April 1, 2022,[24] with the Russian block halted in December that year and in Scandinavia on April 1, 2024, due to the channel merging with Disney Channel to launch a new version of the channel.[25]
Current channels
editMarket | Type | Formerly | Launch date | Availability | Operator |
---|---|---|---|---|---|
United States | Channel | Soapneta | March 23, 2012 (except for DirecTVa) | Nationwide | Disney Branded Television |
Block (Mickey Mornings) | Playhouse | February 14, 2011[26] (as Disney Junior) June 1, 2020[27][28] (as Mickey Mornings) | |||
Latin America | Channel (North) | June 1, 2008 (Playhouse) April 1, 2011 |
Caribbean, Central America, Colombia, Mexico, Venezuela | Disney Media Networks Latin America | |
Channel (South) | Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay | ||||
Block[29] (Brazil) | April 1, 2022 | Nationwide | |||
France[30] | Channel | November 2, 2002 (Playhouse) May 28, 2011[10] |
France and overseas, Haiti, Belgium, Luxembourg, Francophone Africa, Switzerland | The Walt Disney Company Limited[12][31][32] | |
Channel (HD) | 2009 (Playhouse) May 8, 2011 | ||||
CEE, Middle East, and Africa[12] | Channel | Playhouse (except Bulgaria and Romania) | June 1, 2011 March 1, 2012 (Bulgaria and Romania)[16] |
Africa, Balkans, Central and Eastern Europe, Middle East | |
Spain | Playhouse | November 16, 2001[33] (Playhouse) June 11, 2011[13][30] |
Spain, Andorra | ||
Japan | Block | July 3, 2011[34] | Nationwide | The Walt Disney Company (Japan) Ltd. | |
Channel | — | October 1, 2012[34] | |||
India | Block | Playhouse | 2006 (Playhouse)[35] July 4, 2011 |
India, Bhutan,[36] Maldives,[37] Nepal, Sri Lanka[38] | Disney Star |
Channel | — | October 15, 2012 | |||
Israel | Channel | Playhouse | September 9, 2009 (Playhouse) July 18, 2011[39] |
Nationwide | The Walt Disney Company (Israel) Ltd. |
Benelux[12] | September 10, 2011[40][15] | Belgium; formerly Netherlands | The Walt Disney Company Limited[12][41] | ||
Portugal | Channel | Disney Cinemagic | November 1, 2012[17] | Portugal, Angola, Mozambique | |
Canada | Channel (English) | — | December 1, 2015[42] | Nationwide | Corus Entertainment |
Block (French) on Disney | — | ||||
Germany | Block (Mickey Mornings) | Junior | February 18, 2019[43] | Germany, Austria, Switzerland | Disney Co. (Germany) |
Netherlands | — | November 17, 2020 | Nationwide | The Walt Disney Company (Benelux) BV |
^a Except for DirecTV, which replaced NASA TV, which moved to another channel and is still airing today. In DirecTV's case, Soapnet was replaced by an Informercial Channel.
Former channels
editMarket | Type | Formerly | Launch date | Discontinued date | Operator | |
---|---|---|---|---|---|---|
Romania | Block | Playhouse Disney Channel | September 2009 (Playhouse); June 1, 2011 |
February 29, 2012 | The Walt Disney Company Limited | |
Portugal | June 1, 2011 | June 2014 | The Walt Disney Company Iberia | |||
Canada (original) | Channel | November 30, 2007 (Playhouse); May 6, 2011[8] |
September 18, 2015[21] | Under a brand licensing agreement by DHX Media | ||
Channel (French) | Playhouse Disney Télé | July 5, 2010 (Playhouse); May 6, 2011 | ||||
Hungary | Block on Disney Channel | Playhouse | 2011 | July 1, 2015[44] | The Walt Disney Company Limited | |
Channel | As a block on Disney Channel | July 1, 2015[44][45] | December 5, 2017[18] | |||
Asia | As a block on Disney Channel | Playhouse | 2000 (Playhouse); July 11, 2011 |
July 31, 2018 | The Walt Disney Company (Southeast Asia) Pte. Ltd. | |
Netherlands | Channel | September 10, 2011[40][15] | April 1, 2019[46] | The Walt Disney Company Limited | ||
Latin America | As a block on Disney Channel (4 feeds) | April 11, 2011 | March 21, 2020 | Disney Media Networks Latin America | ||
Australia & New Zealand | Channel | December 5, 2005 (Playhouse); May 29, 2011[11] |
April 30, 2020 | The Walt Disney Company (Australia) Pty Ltd. | ||
Italy[30][47] | Channel | Playhouse | May 1, 2005 (Playhouse); May 14, 2011 |
May 1, 2020 | The Walt Disney Company Limited[48] | |
Channel (+1) | Playhouse +1 | July 31, 2009 (Playhouse +1); May 14, 2011 | ||||
United Kingdom & Ireland[30] | Channel | Playhouse | September 29, 2000 (Playhouse); May 7, 2011 |
October 1, 2020 | The Walt Disney Company (UK) Limited | |
Channel (+1) | Playhouse +1 | November 3, 2007[49] (Playhouse +1); May 7, 2011 |
October 1, 2020 | |||
Channel (HD) | Playhouse | 2011 | October 1, 2020 | |||
Latin America | As a block on Nat Geo Kids (2 feeds) | As a block on Disney Channel (3 feeds) | March 21, 2020 | February 22, 2021 | Disney Media Networks Latin America | |
Germany | Channel | Playhouse | July 14, 2011[50] | September 30, 2021[23] | The Walt Disney Company Limited[12] | |
Asia | Singapore | March 15, 2004 (Playhouse); July 11, 2011 |
June 1, 2020 | The Walt Disney Company (Southeast Asia) Pte. Ltd. | ||
Malaysia | July 3, 2004 (Playhouse); July 11, 2011 |
December 31, 2020[51] | ||||
Hong Kong | April 2, 2004 (Playhouse); July 11, 2011 |
October 1, 2021 | ||||
Indonesia | ||||||
Palau | January 2005 (Playhouse); July 11, 2011 | |||||
Thailand | ||||||
Vietnam | May 2005 (Playhouse); July 11, 2011 | |||||
Cambodia | June 20, 2005 (Playhouse); July 11, 2011 | |||||
Philippines | December 2005 (Playhouse); July 11, 2011 | |||||
South Korea | June 12, 2004 (Playhouse); July 11, 2011 |
Disney Channel Korea Ltd. | ||||
Taiwan | Block | 2004 (Playhouse); September 1, 2011 |
December 31, 2021 | The Walt Disney Company (Taiwan) Ltd. | ||
Brazil | Channel | September 5, 2008 (Playhouse); April 1, 2011 |
April 1, 2022[24] | Disney Media Networks Latin America | ||
Russia | Block (Mickey Mornings) |
|
December 13, 2022 | Media-1 (80%), The Walt Disney Company CIS (20%) | ||
Scandinavia | Channel | 2006 (Playhouse); September 11, 2011 |
March 1, 2024 (Denmark) April 1, 2024 |
The Walt Disney Company Nordic |
See also
edit- List of programs broadcast by Disney Jr.
- Disney Xtreme Digital, a video streaming service on Disney.com
References
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- ^ Dickson, Jeremy (January 10, 2012). "Disney Junior launches in March, Marvel gets block on XD". Kids Screen. Retrieved February 17, 2014.
- ^ "Disney launches new channels". Brand Republic. Haymarket Media Group Ltd. MediaWeek. September 13, 2000. Archived from the original on August 16, 2000. Retrieved July 21, 2014. Alt URL
- ^ "Egmont launches new Playhouse Disney magazine". MediaWeek. April 8, 2009. Retrieved July 21, 2014.
- ^ "Disney Junior sets U.K. launch". Variety. London. January 27, 2011. Retrieved July 24, 2014.
- ^ "Astral Media dominates Canada". Variety. December 7, 2007. Retrieved July 21, 2014.
- ^ Sola, Bertha (April 1, 2011). "Disney Junior donde la magia comienza". Cronica. Archived from the original on February 13, 2013. Retrieved January 20, 2023.
- ^ a b "Disney Junior Launches May 6 with new Programs and a Nod to Classic Disney Characters and Magic" (Press release). TORONTO: Astral Media. CNW Telbec. March 3, 2011. Archived from the original on July 26, 2014. Retrieved July 21, 2014.
- ^ "Disney Junior sets U.K. launch". Variety. January 27, 2011. Retrieved January 20, 2023.
- ^ a b "Playhouse Disney devient Disney Junior le 28 mai prochain". Disney Corporate France. May 26, 2011. Archived from the original on May 26, 2011. Retrieved December 17, 2022.
- ^ a b Knox, David (May 25, 2011). "Playhouse Disney rebrands as Disney Junior from Sunday". TV Tonight. Retrieved December 17, 2022.
- ^ a b c d e f "TV broadcast licensing monthly updates". Ofcom. Archived from the original on April 17, 2021. Retrieved January 21, 2023.
- ^ a b Pérez, Antonio (April 26, 2011). "Disney Junior sustituirá a Playhouse Disney a partir del 11 de junio". mundoplus.tv (in Spanish). Retrieved January 19, 2023.
- ^ "Magical, musical stories on all-new Disney Junior". Philstar.com. June 30, 2011. Retrieved January 20, 2023.
- ^ a b c "Disney Junior to launch in Holland, Belgium". Broadband TV News. May 1, 2011. Retrieved December 16, 2022.
- ^ a b "Disney to expand in Romania". Broadband TV News. February 24, 2012. Retrieved January 18, 2023.
- ^ a b Pedro Santos, Joaquim (October 6, 2012). "Disney Junior chega a Portugal em novembro". Espalha Factos. Retrieved May 12, 2015.
- ^ a b "Kivonul hazánkból az egyik gyerekcsatorna!" [One of the children's channels is leaving Hungary!]. Gyerek-Világ (in Hungarian). August 30, 2017. Archived from the original on August 30, 2017. Retrieved August 30, 2018.
{{cite web}}
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- ^ "Television Broadcast Licensing Update September 2011". Ofcom. Archived from the original on February 20, 2015. Retrieved January 13, 2023.
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- ^ a b "ディズニージュニアが10月1日開局 小さな子どものための新チャンネル登場" [Disney Junior opens on October 1st! New channel for young children!]. AnimeAnime (in Japanese). October 1, 2012. Retrieved January 19, 2023.
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