Donatekart is an India-based social enterprise that allows individuals to donate supplies needed to a charity instead of donating money. The organization was founded in 2016 by Anil Kumar Reddy and Sandeep Sharma.[1][2] Donatekart act as an online crowdsourcing platform that assists non-governmental organizations to create campaigns and collect products they require from donors instead of traditional monetary donations.[3] Donatekart is the first of its kind in the world that enables donors and philanthropist to directly donate required products to charitable organizations online instead of money.[4][5] The organization was awarded with NASSCOM Social Innovation Award 2018 by K. T. Rama Rao, Minister for Information Technology, during World Conference on Information Technology held in 2019, in Hyderabad.[6][7] Donatekart is incubated by Zone Startups India, an accelerator program run by Bombay Stock Exchange, Mumbai and T-Hub, Hyderabad.[8]

Donatekart
Company typePrivately-held
IndustryPhilanthropy
FoundedNovember 11, 2016; 8 years ago (2016-11-11)
FoundersAnil Kumar Reddy
Sandeep Sharma
Sarang Bobade
FateActive
Headquarters
Bangalore
,
Area served
Indian subcontinent
Websitedonatekart.com

History

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Donatekart was founded in 2016 by 2 NIT Nagpur and 1 ICT Mumbai graduate, Sarang Bobade, Sandeep Sharma, Anil Reddy.

The inception of Donatekart began during the Chennai Floods 2015 while volunteering with Goonj Delhi, when the founders noticed that people were buying goods like rice and flour from e-commerce giants like Amazon and Flipkart and shipping them to NGOs. But the on-ground needs were different- people urgently needed tarpaulins, mosquito nets, and blankets. Therewas a gap in providing donations based on what was needed on-ground.

This realization led to the innovative idea of creating a platform where NGOs could start campaigns by listing the products they required. Donors could then contribute funds for these specific items, ensuring a direct match between contributions and the real needs of the beneficiaries. This visionary concept gave rise to Donatekart, an organization committed to facilitating more effective and need-based philanthropy.

Donatekart delivers the products to the organizations bringing transparency in donations made to non-governmental organization by replacing monetary donations to in-kind donations.[9] Donatekart is a hybrid of crowdfunding and eCommerce and is the first of its type internationally.[10] Donatekart was incubated by Zone Startups India, an accelerator program run by Bombay Stock Exchange (BSE), Mumbai. In 2018, they were incubated by T-Hub, Hyderabad.The organization's business model was ranked second during the Azim Premji Social Enterprise Challenge held in Bangalore, in 2018.[11]

Initiatives

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During 2018 Kerala floods, Donatekart collaborated with T-Hub and Goonj and helped procure the relief materials worth Rs.20 million within a week time.[12][13] This initiative by the organization received coverage by major news agency across India. By April 2019, Donatekart has worked with over 600 organization all over India and has raised over 6 crore worth of products.[14] More than forty thousand donors have channelized donations through the platform to charities from various sectors including education, elderly, medical, animals, women empowerment, humanitarian and disaster relief. The organization plans to introduce the platform to the United States and United Kingdom and raise over 100 crores worth of donations in next three years.[15] Donatekart was listed in 40 under 40 list of 2017 by The New Indian Express.[16][13] In 2018, Anil Kumar Reddy was awarded with the VNIT Nagpur Distinguished Alumni Award from the Union Minister of India, Nitin Gadkari, in Nagpur.[17]

Fundings and partnerships

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In May 2019, Donatekart raised 2.55 Crores in seed funding from LetsVenture and other investors. Shanti Mohan, the founder of LetsVenture joined the board of the organization as part of the round.[18] Vijay Shekhar Sharma, the founder of Paytm, has also endorsed Donatekart in 2018.[19] The organization has been supported by HDFC Parivartan, a Corporate social responsibility initiative of HDFC Bank. During 2018 Christmas, Donatekart partnered with HDFC Bank where donations from HDFC Bank employees fulfilled wishes of 1200 poor kids across India.[20] The organization also initiated a matching donation drive with Yes Foundation, a CSR initiative of Yes Bank, where 7 campaigns were 100% matched by Yes Foundation whenever any donation was made to such campaigns.[21]

Accolades

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Award Year Organizer
Social Innovation Award 2018 NASSCOM[22]
Azim Premji Social Enterprise Challenge[13] 2018 -
40 under 40 2017 The New Indian Express[23]

References

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  1. ^ "Want to donate smart, Go for Donatekart - Times of India". The Times of India.
  2. ^ "Two Engineers Launch Unique Crowdfunding Platform Which Allows Us to Donate to NGOs in Kind". The Better India. 26 December 2016.
  3. ^ Desai, Hely (29 June 2017). "Give in kind, not cash". The Hindu – via www.thehindu.com.
  4. ^ "Have you donatekarted yet?". The New Indian Express.
  5. ^ Venugopal, AuthorSruti. "Donatekart raises funds from LetsVenture". Telangana Today.
  6. ^ Chowdhry, Seema (21 February 2018). "NSIF awards mentorship to 10 tech-enabled innovations". livemint.com.
  7. ^ "Telugu boys win big at Nasscom Social Innovation Awards". The New Indian Express.
  8. ^ "Donatekart – Zone Startups – India". india.zonestartups.com.
  9. ^ T-Hub partners with Donatekart and Goonj to help Kerala Flood Victims 17-4-2019
  10. ^ "T- hub partners with Donatekart, Goonj to help Kerala flood victims – Goonj". 20 August 2018.
  11. ^ rajesvari (1 December 2016). "This young duo building 'Flipkart' for NGOs and philanthropists!".
  12. ^ Jaleel, Tania (28 August 2018). "Kerala flood relief: Money donated to these funds, trusts can get you 50%, 100% tax benefit" – via The Economic Times.
  13. ^ a b c Naidu, Siddharth (26 February 2018). "[VoxSpace Exclusive] The Story Of Donatekart : Achieving Social Contribution Through An eCommerce Platform".
  14. ^ "For a worthy cause - Outlook Business". www.outlookbusiness.com.
  15. ^ Donatekart plans to introduce projects in Europe and US 17-04-19
  16. ^ "Online Donation Platform Donatekart Raises ₹2.55 Crores from LetsVenture & Others". 5 March 2019.
  17. ^ Nagpur, Visvesvaraya National Institute of Technology. "VNIT Nagpur AA Distinguished Alumni Awards winners 2018 - 19 - VNIT Alumni Association (VNITAA)". Visvesvaraya National Institute of Technology, Nagpur.
  18. ^ "Funding Galore: Indian Startup Funding Of The Week [4-9 Mar]". 9 March 2019.
  19. ^ Bureau, BW Online. "Donatekart A Transparent Online Donation Platform Raises Seed Funding Of 360K From LetsVenture Others". BW Disrupt. Retrieved 30 May 2019. {{cite web}}: |last= has generic name (help)
  20. ^ Donatekart. "This Christmas, Be a Santa and fulfil a child's wish". www.donatekart.com.
  21. ^ Ranipeta, Shilpa S. "Online donation platform Donatekart raises seed funding of $360,000 led by LetsVenture". www.thenewsminute.com.
  22. ^ AuthorTelanganaToday. "WCIT 2018 push for social innovation". Telangana Today.
  23. ^ "Kerala flood Relief Initiative by Crowd-funding platform Donatekart, sends Rs 1.5 Crore worth material". www.delhi99.tv.
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