Asa Asika (born 14 August 1990), is a Nigerian talent manager, best known as Davido's manager, also the co-founder of The Plug (subsidiaries; Plug Entertainment, Plug Live, The Plug Music, Plug Films, Plug Publishing, and Plug Sports) and The Block Party Series.
Asa Asika | |
|---|---|
| Born | Asa Asika 14 August 1990 Lagos State, Nigeria |
| Nationality | Nigerian |
| Alma mater | White Sands School |
| Occupations |
|
| Years active | 2012–present |
| Known for | Plug Entertainment |
| Board member of | The Plug |
Early life
editAsa Asika was born on 14 August 1990,[1] and is the oldest of three siblings. His mother died when he was seven years old.[1]
Career
editAsika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen,[2] until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ,[3] and other clients including R2Bees and Davido. In 2013, he founded his entertainment management company, StarGaze Management Company,[4] after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company.[4] In 2016, he founded The Plug Entertainment (aka The Plug),[5] a management firm. In 2017, he became Davido's manager again, under The Plug Entertainment.[6] He won Artiste Manager of the Year at The Beatz Awards 2019,[7] and 2018 City People Music Awards.[8] On 22 March 2021, he received multiple plaques from RIAA for Davido, and Ayo Jay.[9]
Personal life
editHe is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with Cuppy[10] became public, and ended in 2020.[11]
Awards and nominations
edit| Year | Award | Category | Recipient | Result |
|---|---|---|---|---|
| 2017 | City People Music Awards | Music Manager of the Year | Himself | Nominated |
| The Beatz Awards | Artiste Manager of the Year | Nominated | ||
| 2018 | City People Music Awards | Artiste Manager of the Year | Won | |
| Maya Awards (Africa) | Entertainment Personality | Nominated | ||
| 2019 | The Beatz Awards | Artiste Manager of the Year | Won | |
| African Entertainment Awards USA | Best African Talent/Artist Managers | Nominated | ||
| 2021 | The Beatz Awards | Best Artist Manager of the Year | Nominated | |
| Muzikol Music Awards | Best African Artist Manager | Nominated | ||
| 2022 | The Beatz Awards | Artiste Manager of the Year | Nominated |
References
edit- ^ a b Stets, Regina (19 June 2018). "Top facts about Asa Asika, Davido's charismatic manager". Legit.ng. Retrieved 26 July 2021.
- ^ "Know More About Asa Asika – The Youngest Music Manager In Nigeria". BuzzNigeria. 2 November 2015. Retrieved 26 July 2021.
- ^ Akan, Joey. "Asa Asika: The African Crossover Specialist". Afrobeats Intelligence. Retrieved 26 July 2021.
- ^ a b "BN Music: Asa Asika on His NEW StarGaze Management Company + Naeto C, BOJ (of DRB Lasgidi) & Ayo Jay". BellaNaija. 5 February 2014. Retrieved 26 July 2021.
- ^ Custodian, Culture (21 July 2021). "Asa Asika Shares His Story on the Made in Nigeria Podcast". The Culture Custodian. Retrieved 26 July 2021.
- ^ "Davido reunites with Asa Asika despite saying 'I'm my own manager'". TheCable Lifestyle. 31 January 2017. Retrieved 26 July 2021.
- ^ "The Beatz Awards 2019: Don Jazzy to reward renamed award category 'Don Jazzy New Discovery Producer' with him". Pulse Nigeria. 25 November 2019. Retrieved 27 July 2021.
- ^ "DMW bags 6 Awards at the 2018 City People Music Awards". Plus TV Africa. 29 October 2018. Retrieved 26 July 2021.
- ^ "Davido's Manager Asa Asika Brags After Receiving Multiple RIAA Plaques". GhGossip. 22 March 2021. Retrieved 26 July 2021.
- ^ "DJ Cuppy reveals how long she's been dating Asa Asika". Vanguard News. 12 August 2018. Retrieved 26 July 2021.
- ^ "DJ Cuppy says she messed up relationship with ex-boyfriend Asa Asika". Pulse Nigeria. 20 November 2020. Retrieved 26 July 2021.