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Fashion (soundtrack)

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Fashion is the soundtrack album to the 2008 film of the same name. The film, directed by Madhur Bhandarkar which he co-produced it with UTV Motion Pictures, stars Priyanka Chopra, Kangana Ranaut and Mugdha Godse. Salim–Sulaiman composed the film's 10-song soundtrack which included four original tracks, a theme music and five remixes. Sandeep Nath wrote lyrics for the song "Fashion Ka Jalwa" while Irfan Siddiqui wrote the remainder of it. The album was released by T-Series on 25 September 2008 to positive reviews from critics.

Fashion
Soundtrack album by
Salim–Sulaiman
Released25 September 2008 (2008-09-25)
Recorded2008
GenreFeature film soundtrack
Length47:26
LanguageHindi
LabelT-Series
ProducerUTV Motion Pictures
Salim–Sulaiman chronology
Roadside Romeo
(2008) 		Fashion
(2008) 		Rab Ne Bana Di Jodi
(2008)

Background

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Salim–Sulaiman composed the soundtrack and background score to Fashion. According to the duo, curating the album presented them numerous challenges, including the film's title track.[1] While they tried to keep suitable words for the word "fashion", Salim called it as a disastrous as the word itself had numerous restrictions and they had the track to appeal to the masses. When Bhandarkar came to the studio, the duo explained this to the former, to which he replied "kuch jalwa kar de" (transl. make some magic). As Salim recalled on Bhandarkar's habit of saying "jalwa", he described this as a hook line to the track.[2]

While composing the song "Mar Jawaan", Bhandarkar suggested "a little raucous voice" similar to the lines of Abida Parveen. As the duo being in touch with Shruti Pathak, they invited her to the studio, during which she played a Gujarati song and sang it in lower octaves. The initial song was pitched in higher octaves, and being impressed with her voice, he changed the pitch to a lower octave and sing it the way so that it could become a romantic number.[3]

All the songs in the film were initially treated as montages, while the album version would be a bit lengthy. The song "Mar Jawaan" only had a 30-second bit as it is played during the fashion show, and only one verse was used in the film. The reception of that musical piece prompted them to compose it as a full-fledged number.[3]

Release

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The film's music was launched by Bhandarkar and the cast on 25 September 2008 at the Siddhivinayak Temple in Mumbai.[4] The cast played the film's title song, offering their first CD to Lord Ganesha.[5][6]

Reception

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Fashion's soundtrack received positive reviews from critics. Meghna Menon of Hindustan Times rated the album 3.5 out of 5 and said, "It's very hard to find anything wrong with the album. Salim-Suleiman have done a wonderful job as composers and have brought out the essence of the movie in a remarkable way. Irfan has come out with great lyrics and every singer has given his or her best shot."[7] Joginder Tuteja of Bollywood Hungama described the album as "a winner all the way", and said, "Madhur Bhandarkar films haven't been known for their music, even though the albums of Page 3 and Corporate still saw some sales on the stands. However, Fashion is all set to break the jinx while turning out to be the first Madhur Bhandarkar film ever to boast of a truly mass as well as class appealing score".[8] Sukanya Verma of Rediff.com rated the album 3.5 out of 5, and said that the film offers a well-designed mix of trendy tunes and refined melodies.[9] Karthik Srinivasan of Milliblog wrote "Salim Sulaiman come up with an effective, self-assured sound in Fashion".[10]

The album sold 1 million units and is the year's 16th highest selling Bollywood soundtrack album.[11]

Track listing

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No.TitleLyricsMusicSinger(s)Length
1."Fashion Ka Jalwa"Sandeep NathSalim–SulaimanSukhwinder Singh, Satya Hinduja, Robert Bob Omulo4:43
2."Mar Jawaan"Irfan SiddiquiSalim–SulaimanSalim Merchant, Shruti Pathak4:01
3."Kuch Khaas Hai"Irfan SiddiquiSalim–SulaimanMohit Chauhan, Neha Bhasin5:03
4."Aashiyaana"Irfan SiddiquiSalim–SulaimanSalim Merchant5:29
5."Fashion Ka Jalwa" (Remix by DJ A-Myth)Sandeep NathSalim–SulaimanSukhwinder Singh, Satya Hinduja, Robert Bob Omulo4:40
6."Mar Jawaan" (Remix by DJ A-Myth)Irfan SiddiquiSalim–SulaimanSalim Merchant, Shruti Pathak4:26
7."Kuch Khaas Hai" (Remix by DJ A-Myth)Irfan SiddiquiSalim–SulaimanMohit Chauhan, Neha Bhasin4:17
8."Theme of Fashion" (Remix by Karsh Kale and Midival Punditz)Irfan SiddiquiKarsh Kale and Midival PunditzVarious artists6:15
9."Aashiyaana" (Remix by DJ A-Myth)Irfan SiddiquiSalim–SulaimanSalim Merchant5:50
10."Theme of Fashion"Irfan SiddiquiSalim–SulaimanVarious artists4:02

Accolades

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Award Date of ceremony[a] Category Recipient(s) and nominee(s) Result Ref(s)
Apsara Film & Television Producers Guild Awards[b] 6 December 2009 Best Lyricist Irfan Siddique for "Mar Jaava" Nominated [14]
[15]
Filmfare Awards 28 February 2009 Best Female Playback Singer Neha Bhasin for "Kuch Khaas" Nominated [16]
Shruti Pathak for "Mar Jaava" Nominated
Screen Awards 14 January 2009 Best Female Playback Shruti Pathak for "Mar Jaava" Nominated [17]
[18]
[19]

Notes

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  1. ^ Date is linked to the article about the awards held that year, wherever possible.
  2. ^ Also known as Star Guild Awards.[12][13]

References

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  1. ^ Salim Merchant: "The pressure for 'Chak De! India' was so crazy because..." | Sulaiman M |Music Room. Bollywood Hungama. 20 October 2022. Archived from the original on 25 November 2022. Retrieved 7 October 2024 – via YouTube.
  2. ^ "EXCLUSIVE: Salim-Sulaiman recall challenges they faced for Fashion's title track: "Madhur Bhandarkar told us 'yaar kuch jalwa karde'"". Bollywood Hungama. 16 November 2022. Archived from the original on 2 February 2023. Retrieved 7 October 2024.
  3. ^ a b "EXCLUSIVE: Composers Salim-Sulaiman reveal how 'Mar Jaavan' from Fashion became a romantic number because of singer Shruti Pathak". Bollywood Hungama. 18 November 2022. Archived from the original on 24 November 2022. Retrieved 7 October 2024.
  4. ^ "Lord Ganesh in 'Fashion', music launch at Siddhivinayak Temple!". Zee News. 25 September 2008. Archived from the original on 7 October 2024. Retrieved 7 October 2024.
  5. ^ Panja, Amrita (26 September 2008). "'Fashion's' music launched in Mumbai temple". CNN-IBN. Archived from the original on 10 October 2013. Retrieved 27 April 2013.
  6. ^ "Madhur's 'fashion' fundas". The Times of India. 29 September 2008. Archived from the original on 15 June 2013. Retrieved 27 April 2013.
  7. ^ Menon, Meghna (7 October 2008). "Music Review: Fashion". Hindustan Times. Archived from the original on 15 June 2013. Retrieved 27 April 2013.
  8. ^ Tuteja, Joginder (4 October 2008). "Fashion: Music Review". Bollywood Hungama. Archived from the original on 24 September 2015. Retrieved 27 April 2013.
  9. ^ Verma, Sukanya (8 October 2008). "Fashionably in sync". Rediff.com. Archived from the original on 22 May 2013. Retrieved 27 April 2013.
  10. ^ Srinivasan, Karthik (27 September 2008). "Music review: Fashion (Hindi – Salim Sulaiman)". Milliblog. Archived from the original on 25 September 2023. Retrieved 7 October 2024.
  11. ^ "Music Hits 2000–2009 (Figures in Units)". Box Office India. Archived from the original on 24 June 2010.
  12. ^ "Watch: Was Salman Khan joking or just being rude?". CNN-IBN. 29 March 2013. Archived from the original on 5 August 2015. Retrieved 3 January 2015.
  13. ^ "Tata Elxsi Bags Awards". Box Office India. 2 April 2013. Archived from the original on 23 September 2015. Retrieved 15 June 2015.
  14. ^ "4th Apsara Awards Winners". Apsara Awards. Archived from the original on 23 September 2015. Retrieved 16 December 2012.
  15. ^ "4th Apsara Awards Nominees". Apsara Awards. Archived from the original on 5 March 2014. Retrieved 16 December 2012.
  16. ^ "Filmfare: 'Jodha...' bags 5, Priyanka, Hrithik shine". The Times of India. 1 March 2009. Archived from the original on 3 September 2013. Retrieved 27 April 2013.
  17. ^ "15th Star Screen Awards Nominations". Screen. Archived from the original on 21 January 2009. Retrieved 21 July 2015.
  18. ^ "Winners of 15th Annual Screen Awards". Screen. Archived from the original on 16 January 2009. Retrieved 30 December 2012.
  19. ^ "15th Star Screen Awards Nominations (Popular)". Screen. Archived from the original on 16 January 2009. Retrieved 30 December 2012.
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