Fierce Beer
 | |
| Type | Limited company |
|---|---|
| Founded | 2015 |
| Headquarters | , |
| Website | fiercebeer |
Fierce Beer Limited is a brewery and pub chain based in Aberdeen, Scotland.
History
[edit]Fierce Beer was founded in 2015 in Dyce, Aberdeen[1] by Dave Grant and David McHardy, who both previously worked in the oil industry,[2] It started production in May 2016[3] and, by July, it had made over 20,000 litres.[4]
In September 2017, Fierce announced its intention to expand its brewing operations following a £400,000 investment from Southern Cross Beverages, for which they gained 20% ownership of the brewery in equity.[5]
The company opened a bar on Rose Street, Edinburgh in May 2019.[6][7]
Fierce opened a bar in Manchester's Northern Quarter in September 2020.[8] It closed in December 2024.[9]
Partnerships
[edit]In 2022, Fierce started selling Indian Lager and Citrus Pale Ale in partnership with the celebrity chef Tony Singh, who described "a gap in the market for a range of premium beers with a distinctly Indian twist that are great on their own but could also complement curries".[10][11]
On 7 September 2024, the brewer and the Aberdeen Lynx ice hockey team introduced a vegan and gluten-free pale lager called Slapshot.[12]
In September 2024, Fierce introduced 1983 Aberdeen Lager along with a non-alcoholic variant in association with Aberdeen F.C.,[13][14] followed by Wasp Stout in October.[15] The drinks were reintroduced in May 2025 to celebrate the team's progression to the 2025 Scottish Cup final.[16]
References
[edit]- ↑ Scott Wright (2 December 2016). "Growth is Fierce for Aberdeen craft beer maker". The Herald. Glasgow. Retrieved 8 September 2025.
- ↑ Erikka Askeland (19 April 2017). "Fierce Beer growth to be fueled by £120k funding package". The Press and Journal. Retrieved 10 September 2025.
- ↑ "Monday interview: Fierce Beer managing director Dave Grant". The Scotsman. 7 November 2016. Retrieved 8 September 2025.
- ↑ "Aberdeen's only micro-brewery officially launched". BBC News. 20 July 2016. Retrieved 10 September 2025.
- ↑ "Scots microbrewery secures £400,000 investment". BBC News. 27 September 2017. Retrieved 22 February 2026.
- ↑ Fiona Pringle (22 May 2019). "Craft brewers Fierce Beer launch trendy new Edinburgh bar". Edinburgh Evening News. Retrieved 8 September 2025.
- ↑ Dayna McAlpine (24 May 2019). "Calling all craft beer enthusiasts - Fierce Beer launch their brand new Edinburgh bar TODAY". Edinburgh Live. Retrieved 10 September 2025.
- ↑ Emily Heward (28 August 2020). "Marble is bowing out of its Northern Quarter bar - but there's a new brewer moving in". Manchester Evening News. Retrieved 10 September 2025.
- ↑ Adam Maidment (9 December 2024). "Popular Northern Quarter bar owned by award-winning brewery to close after four years". Manchester Evening News. Retrieved 10 September 2025.
- ↑ Rosalind Erskine (21 September 2023) [3 March 2022]. "Tony Singh teams up with Fierce Beer to release range of beers". The Scotsman. Retrieved 22 February 2026.
- ↑ Ciaran Shanks (3 March 2022) [2 March 2022]. "Aberdeen brewery links up with chef Tony Singh for new beer range". Aberdeen Live. Retrieved 22 February 2026.
- ↑ Ruaraidh Britton (4 September 2024). "Aberdeen Lynx team up with Fierce Beer to launch new co-branded lager". Aberdeen Live. Retrieved 22 February 2026.
- ↑ Ruaraidh Britton (1 August 2024). "Aberdeen FC team up with Fierce Beer as iconic Gothenburg Lounge transformed". Aberdeen Live. Retrieved 22 February 2026.
- ↑ "New Matchday Experiences for 24/25". Aberdeen F.C. 16 September 2024. Retrieved 22 February 2026.
- ↑ "Fierce Beer limited edition brew with the Dons". Aberdeen F.C. 29 October 2024. Retrieved 22 February 2026.
- ↑ Ruaraidh Britton (13 May 2025). "Fierce Beer rolls out Aberdeen-inspired brews in Scotmid stores ahead of Scottish Cup Final". Aberdeen Live. Retrieved 21 February 2026.