Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.[5]
 | |
| Developer(s) | |
|---|---|
| Initial release | July 24, 2018 |
| Predecessor | DoubleClick |
| Type | Digital marketing, Online advertising, Web analytics |
| Website | marketingplatform |
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]
Services
editGoogle Marketing Platform includes the following services:
- Display & Video 360 (demand-side platform)
- Search Ads 360 (search advertising)
- Campaign Manager 360 (ad management and measurement)
- Google Analytics 360 (web analytics)
- Google Tag Manager (tag management)
- Google Optimize (web analytics)
- Looker Studio, formerly Google Data Studio (web analytics)
Accessibility
editTo access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.[citation needed]
References
edit- ^ "Introducing Google Marketing Platform". support.google.com. July 24, 2018. Archived from the original on April 27, 2021. Retrieved April 28, 2021.
- ^ a b "Google rebrands its ad lineup, with AdWords becoming Google Ads". techcrunch.com. June 26, 2018. Retrieved April 28, 2021.
- ^ a b "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". variety.com. June 27, 2018. Retrieved April 28, 2021.
- ^ a b "These are the new names for Google's advertising software". cnbc.com. June 27, 2018. Retrieved April 28, 2021.
- ^ "U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers". reuters.com. June 3, 2019. Retrieved April 28, 2021.
- ^ "Google retires DoubleClick, AdWords brand names". reuters.com. June 26, 2018. Retrieved April 28, 2021.
