Live Breathe Futbol is a soccer/football clothing brand started in 2010 by Ebun Olaloye & Domenick Cucinotta[1] while students at Temple University in Philadelphia.[2][3]
 | |
| Founded | 2011 |
|---|---|
| Founder | Ebun Olaloye, Domenick Cucinotta |
| Headquarters | , |
| Products | Clothing, Accessories, Sports Apparel |
| Owner | Ebun Olaloye |
| Website | livebreathefutbol |
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The company began selling soccer-inspired T-shirts online,[4] but in the fall of 2012 released the LBF is Forever collection.[5][6] This collection included a track jacket, scarf, hoody, sweater and T-shirt. Famed soccer journalist Keith Hickey (Goal.com) wrote about the collection, saying, “The LBF Fall/Winter line takes America’s cult soccer lifestyle label to the next level.”
The brand grew more in 2013, and was featured in The Philadelphia Inquirer[7] after being one of the winners of FedEx’s small business grant contest. The Rebels and The Little Victories collections were released that year. Passion Soccer Boutique, Village Soccer Shop, and Paradise Soccer Club began carrying LBF products.
In 2014 the FIFA World Cup in Brazil[8] served as a major catalyst for growth for the company, with the American Futbol and World Cup Winners collections doing very well (Forbes).[9] That year, LBF also secured its first European retailer, Unisport, headquartered in Denmark.
References
edit- ^ George, John (November 21, 2014). "Soccer pals seek profits from passion". Philadelphia Business Journal. Philadelphia Business Journal. Retrieved June 5, 2015.
- ^ Bradley, Jeff (December 30, 2014). "Live Breathe Futbol: How a college kid built a worldwide sports apparel brand". Sports Illustrated. Sports Illustrated. Retrieved March 30, 2015.
- ^ Wiersema, Dan. "Six-Pack Interview Series: Live Breathe Futbol Founder Ebun Olaloye". Free Beer Movement. Retrieved June 5, 2015.
- ^ "Live Breathe Futbol: Apparel Fit For The Beautiful Game". The Sport Bible. February 1, 2015. Retrieved June 5, 2015.
- ^ Yesilevskiy, Mark (November 12, 2014). "Lifestyle: Live Breathe Futbol drops 45th Minute collection". SB Nation. SB Nation. Retrieved June 5, 2015.
- ^ Taylor, Adam (September 14, 2015). "Product Review: Live Breathe Futbol combines soccer and fashion sense as well as anybody". Black and Reunited. SB Nation. Retrieved June 5, 2015.
- ^ Mastrull, Diane (February 5, 2013). "Soccer-based apparel company gives immigrant a piece of the American dream". The Philadelphia Inquirer. Retrieved March 30, 2015.[dead link]
- ^ "Philly Phaithful Celebrates World Cup with Collection Launch and Viewing Party with Live Breathe Futbol". Philly in Focus. May 15, 2014. Archived from the original on June 3, 2016. Retrieved June 5, 2015.
- ^ Jessop, Alicia (December 30, 2014). "The 2014 World Cup Helped Drive Growth For American-Based Apparel Company, Live Breathe Futbol". Forbes. Retrieved March 30, 2015.