Man of Many is an Australian independent digital lifestyle publication and website founded by Scott Purcell and Frank Arthur in 2012 that focuses on men's lifestyle, technology and consumer product news.[1]
 | |
Type of site | Digital Media, News |
|---|---|
| Available in | English |
| Founded | 2012 |
| Headquarters | Darlinghurst, New South Wales |
| Country of origin | Australia |
| Owner | Man of Many Pty Ltd |
| Founder(s) |
|
| Key people |
|
| Industry | Online Media |
| URL | manofmany |
| Commercial | Yes |
| Current status | Active |
History
editMan of Many was founded in December 2012 by Scott Purcell and Frank Arthur as a publication covering consumer product news, technology and pop-culture content.[2][3] The original concept behind the website was to report product news and announcements but the platform has since expanded to feature long-form editorials, interviews and local news and lifestyle content, on community issues such as men's mental health and sustainability.[2]
In 2018, the publication announced a rebrand and launched a new website design in partnership with Sydney-based creative agency Canvas Group.[4]
In January 2021, Man of Many publicly expressed concern about the impact of the proposed News Media Bargaining Code on independent publishers in Australia as well as in its formal submission to the Senate Economics Legislation Committee.[5][6] The publication was also strongly opposed to Facebook blocking news content on its platform in Australia in February 2021 as a response to the proposed code.[7]
In April 2021, Man of Many launched an e-commerce store called the Man of Many Shop.[8] In July 2021, the publication partnered with other large digital publishers in the Australian market to pledge to publish clear and concise messaging to help drive COVID-19 vaccinations.[9]
In September 2021, Man of Many won Media Brand of the Year in the 2021 Mumbrella Publish Awards[10] and was announced as a founding member of the Digital Publishers’ Alliance (DPA) which collectively advocates for leading independent publications in Australia around key industry issues.[11]
In January 2022, Man of Many became the first Australian publisher to sign on with Ipsos, the new exclusive and preferred source of digital audience measurement data to the national Interactive Advertising Bureau (IAB).[12]
In its submission to the federal treasury's review of the Media Bargaining Code, Man of Many argued that small publishers were at a severe disadvantage to the large media players as a result of the code.[13]
In June 2022, Man of Many was appointed as a member of the Australian Press Council.[14]
In August 2022, the Australian Communications and Media Authority (ACMA) found Man of Many eligible as a registered news business under the News Media Bargaining Code (the Code).[15]
In September 2022, Man of Many became the first digital publisher to achieve a 100 percent carbon-neutral certification under the Australian Federal Government's Climate Active standard.[16]
Awards and recognition
editMan of Many has been recognised with several industry awards. Notable among them include:
- Website of the Year | Mumbrella Publish Awards, 2023[17]
- Best Engagement Strategy | Mumbrella Publish Awards, 2023[17]
- Publish Leader of the Year | Mumbrella Publish Awards, 2023[17]
- Finalist, Best Media Platform | B&T Awards, 2022[18] & 2023[19]
- Best Publisher-Led Advertising Campaign | Mumbrella Publish Awards, 2022[20]
- High-Growth Companies Asia-Pacific 2022 | Financial Times, 2022[21]
- AFR Fast 100 List | Australian Financial Review, 2021[22]
- Media Brand of the Year | Mumbrella Publish Awards, 2021[10]
- Consumer Publication of the Year | Mumbrella Publish Awards, 2021[10]
- Newsletter of the Year | Mumbrella Publish Awards, 2021[10]
- Website of the Year | Mumbrella Publish Awards, 2020[23]
References
edit- ^ "Independent publication Man of Many on becoming THE men's lifestyle site - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
- ^ a b Cain, Alexandra. "The bloggers making the big bucks". The Sydney Morning Herald. Retrieved 4 August 2021.
- ^ "How This Side-Hustle Became Australia's Biggest Men's Website". in.style.yahoo.com. Retrieved 31 May 2021.
- ^ "Man of Many launches global e-commerce store". Mumbrella. 2021-05-10. Retrieved 31 May 2021.
- ^ "Smaller websites and independent media worried they may lose out from media bargaining code". ABC Radio. 20 January 2021. Retrieved 4 August 2021.
- ^ Visentin, Zoe Samios, Lisa (26 January 2021). "Google backflips on news product launch amid political battle". The Sydney Morning Herald. Retrieved 4 August 2021.
{{cite news}}: CS1 maint: multiple names: authors list (link) - ^ "Don't bother suing Facebook, blocked companies warned". Australian Financial Review. 22 February 2021. Retrieved 4 August 2021.
- ^ "Lifestyle publication Man of Many launches ecommerce platform - AdNews". www.adnews.com.au. Retrieved 31 May 2021.
- ^ "Australian publishers partner in joint COVID mission and coverage pledge". Mumbrella. 20 July 2021. Retrieved 4 August 2021.
- ^ a b c d "Mumbrella Publish Award winners 2021". mumbrella.com.au. 9 September 2021. Retrieved 22 September 2021.
- ^ "Digital Publishers Alliance launched with tech giant backing". 14 September 2021. Retrieved 22 September 2021.
- ^ "Man of Many the first Australian publisher to partner with IPSOS audience measurement". Mumbrella. January 18, 2022.
- ^ "Pressure on Frydenberg to force Facebook to negotiate with publishers". Australian Financial Review. May 15, 2022.
- ^ "Australian Press Council welcomes new publisher members". Australian Press Council.
- ^ "Australian Communications and Media Authority".
- ^ "Man of Many - Climate Active, Australian Federal Government".
- ^ a b c McNamara, Lauren (September 7, 2023). "Mumbrella Publish Awards 2023: Man of Many, Broadsheet, Guardian Aus and more win big". Mumbrella.
- ^ "B&T". 9 September 2022.
- ^ Hovenden, David (September 12, 2023). "Hold On To Toto Dorothy, It's Part Two Of The B&T Awards Shortlist". B&T.
- ^ "Mumbrella". 1 September 2022.
- ^ "FT ranking: Asia-Pacific High-Growth Companies 2022". March 17, 2022.
- ^ "Fast 100 and Fast Starters winners revealed". Australian Financial Review. March 22, 2020.
- ^ Darren Wells,"Pedestrian.TV awarded Brand of the Year at Mumbrella Publish Awards". mumbrella.com.au. 5 November 2020. Retrieved 22 September 2021.