Paul Lauer is an American entrepreneur, marketer, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company.[1]
Paul Lauer | |
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| Born | March 19th, 1962 |
| Nationality | American |
| Website | http://motiveentertainment.biz |
Career
editLauer designed and executed the grassroots marketing campaigns for Mel Gibson's The Passion of the Christ,[2] The Chronicles of Narnia,[3] Polar Express,[4] Rocky Balboa,[5] Mark Burnett's The Bible Series and Son of God, among others.[6]
Lauer has been noted as one of Advertising Age's Top 50 Marketers of the Year.[7] He also founded YOU! Magazine for teens (published in six languages with 3,800,000 copies distributed)[8] and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books.[9]
References
edit- ^ "Virtual reality film lets users experience the life of Christ". The Tidings. Retrieved 16 November 2016.
- ^ Stanley, T.l. "`The Passion of the Christ'". Advertising Age. Retrieved 16 November 2016.
- ^ Waxman, Sharon (18 July 2005). "The Passion of the Marketers". The New York Times. Retrieved 16 November 2016.
- ^ Sarno, David (22 December 2004). "Next Stop, Bethlehem?". Slate. Retrieved 16 November 2016.
- ^ Dalfonzo, Gina R. "Getting the Word Out". The Chuck Colson Center. Retrieved 16 November 2016.
- ^ Goff, Keli (1 April 2014). "Why Christians Now Rule Hollywood". The Daily Beast. Retrieved 16 November 2016.
- ^ "Marketing 50 | Page 3.5 - AdAge". Adage.com. Retrieved 16 November 2016.
- ^ Dart, John (31 January 1998). "Catholic Youth Magazine Looks Ahead". Los Angeles Times. Retrieved 16 November 2016.
- ^ Rice, Brian. "5 Questions with Paul Lauer, President of Motive Marketing". Business 2 Community. Retrieved 16 November 2016.