Pit Viper is an American company based in South Salt Lake, Utah. The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles utilizing a 1980s, 1990s and early 2000s aesthetic combined with an irreverent, absurdist marketing approach.[1]
| Company type | Private |
|---|---|
| Industry | |
| Founded | 2012 |
| Founder | Chuck Mumford, Chris Garcin |
| Headquarters | , |
Key people | Charles Mumford, Chris Garcin |
| Website | https://pitviper.com/ |
History
editThe company was founded in 2012 by Chuck Mumford who began by modifying military surplus ballistics sunglasses (made in the early 1990s) and reselling them under the brand 'Pit Viper' based on a nickname earned while skiing. He soon partnered with Chris Garcin to produce stickers for the glasses and they began creating an online storefront and perfected the social media marketing approach for which they would become known.[2]
When the original military surplus glasses ran out, the company ran a Kickstarter in order to manufacture the glasses in house.[2] The company has met with success, now estimated to employ around 100 employees with an annual revenue of around $40 million.[3]
The sunglasses have been featured in skiing publications such as Powder Magazine[4] in addition to larger publications such as the Wall Street Journal.[5]
In addition to skiing, the sunglasses have had significant success in the cycling market, with the company now offering a road cycling kit, and more recently launching a mountain bike apparel collection.[6]
The company has attracted the following of multiple high profile athletes including extreme skier Glen Plake and NFL players Patrick Mahomes and Rob Gronkowski[3][7] as well as freestyle skier Tanner Hall and the first female African American NASCAR Cup pit crew member Brehanna Daniels.[8]
References
edit- ^ Gallagher, Jacob (October 4, 2022). "The $100 Sunglasses Minting Millions From 1980s Nostalgia". Wall Street Journal. Retrieved February 3, 2024.
- ^ a b Peterson, Kolbie (June 5, 2023). "Salt Lake City sunglasses brand Pit Viper invites you to 'Party Mountain'". The Salt Lake Tribune. Retrieved February 3, 2024.
- ^ a b McElroy, Nicole (November 22, 2023). "How Pit Viper Built 'Party Mountain' Out of Potty Humor and '90s Nostalgia". Wired Magazine. Retrieved February 3, 2024.
- ^ Brown, Julie (Feb 22, 2018). "Turns Out Pit Vipers Are Great for the Backcountry". Powder Magazine. Retrieved February 3, 2024.
- ^ Mander, Brigid (March 28, 2023). "Why Are Flip-Up Sunglasses Suddenly Everywhere?". The Wall Street Journal. Retrieved February 3, 2024.
- ^ Hurford, Molly (July 15, 2022). "How Did Pit Viper Become the New Must-Have Cycling Accessory?". Bicycling Magazine. Retrieved February 3, 2024.
- ^ Nakos, Pete (2023-09-14). "Four South Carolina football players troll SEC East rival in NIL campaign". On3. Retrieved 2024-02-04.
- ^ "Pit Viper Made the Perfect Sunglasses. Then the Alt-Right Fell in Love With Them". Men's Health. 2021-12-22. Retrieved 2024-02-04.