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Saundarya Rajesh

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Saundarya Rajesh (born 1968) is an Indian entrepreneur who is the founder and president of Avtar Group.[2][3][4] She is known for her efforts in promoting second career opportunities for women in the corporate sector in India.[5][6][1] She runs Project Puthri, an initiative to empower underprivileged girls to secure employment.[7][8] She was awarded the ‘100 Women Achievers of India’ in 2016 by the Minister of Women and Child Development for her work.[9] She received the Women Transforming India Award from the NITI Aayog and the United Nations in 2016.[10][6]

Saundarya Rajesh
Born1968 (age 55–56)
Bangalore, India
NationalityIndian
Alma materUniversity of Madras
Pondicherry School of Management
Occupation(s)Entrepreneur, Founder-president of Avtar Group
Organization(s)Avtar Group
Bruhat Insights Global
Avtar Human Capital Trust
Project Puthri
Notable workThe 99 Day Diversity Challenge (2018)
Conversations with the Career Doctor (2024)
SpouseV. Rajesh[1]
Children2

She is the author of two books, The 99 Day Diversity Challenge: Creating an Inclusive Workplace (2018)[11][12] and Conversations with the Career Doctor: Women Thriving and Winning at Work (2024), both published by Penguin Random House.[13]

Early life and education

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She holds a degree in English literature from Madras University and later pursued an MBA at the Pondicherry School of Management.[1] In 2005, she received Chevening Scholarship, funded by the United Kingdom's Foreign and Commonwealth Office[1] and was also selected by the US government for International Visitor Leadership Program (IVLP).[14] Later, she completed her PhD in women's workforce participation. [14]

Career

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Saundarya started her career with Citibank in 1990. She took a break from her career on becoming a mother. She later worked as a producer and compere for All India Radio and Doordarshan between 1992–95, after which she was a part-time lecturer at MOP Vaishnav College for Women in Chennai between 1996-2003.[1]

In 2000, Saundarya Rajesh established Avtar Career Creators,[15] which was rebranded in 2011 as Flexi Careers India Limited. Avtar is now a firm focused on diversity, equity, and inclusion (DEI) in India.[16] In 2005, she launched Avtar I-Win to assist women returning to work after a career break.[14][17] This platform has since evolved into MyAvtar.com, a job portal aimed at women and other under-represented groups.[18] In 2008, Saundarya founded Avtar Human Capital Trust, a not-for-profit organization working towards economic empowerment of women.[19]

She runs an initiative called Project Puthri, which aims to create Career Intentionality among underprivileged girl students between the age group 13 to 18. Another initiative she runs is MITR (Men Impacting Trust & Respect), which educates and empowers boys from classes IX to XII to become inclusive and empathetic towards females.[20]

In 2019, she gave a TEDx talk on the topic of Second Careers for Women – Re-innervating an important resource, in which she emphasizes the importance of women’s participation in the Indian workforce through a series of anecdotes and research.[21]

Published works

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In 2018, Saundarya Rajesh published her debut book, The 99 Day Diversity Challenge: Creating an Inclusive Workplace, through Penguin Random House.[11] The book explores diversity and inclusion, offering practical insights for business leaders and professionals through stories and anecdotes.[22][23] Sarika Chavan of Reputation Today reviewed the book and recommended it, particularly to leaders and executives, noting that it offers a perspective that extends beyond traditional discussions on diversity.[24] The book received the First Prize at the ISTD Book Award for 2020–21, awarded by the Indian Society for Training & Development (ISTD).[25]

Her second book, Conversations with the Career Doctor, was published by Penguin Random House in April 2024. The book provides guidance for Indian women professionals on topics such as work-life integration, technical skill-building, personal branding, and financial acumen.[13] Excerpts from Conversations with the Career Doctor were published in The Hindu Business Line[26] and Livemint.[27]

Awards and recognition

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She was awarded the ‘100 Women Achievers of India’ in 2016 by the President of India.[9] In 2016, NITI Aayog, the public policy think tank and the United Nations gave her a "Women Transforming India award".[6] In March 2019, on the occasion of International Women's Day, Saundarya was awarded the WebWonderWomen Award by the Ministry of Women and Child Development in collaboration with Twitter India. The award was presented by Maneka Gandhi, the Union Minister of Women and Child Development.[28] Femina included Saundarya Rajesh in its "Femina Fab 40" list of 2022.[29] In 2023, she was awarded the 'Contribution to Society' Award by The Hindu as part of their 'World of Women' series.[30]

 
Saundarya Rajesh receiving the India Today Business Wizards Award from the 13th Governor of Tamil Nadu, Konijeti Rosaiah, in November 2011.

She has received many other awards such as:

Personal life

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She is married to V. Rajesh, whom she met at business school. They have two children, a son and a daughter. She resides in Chennai, India.[1]

See also

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References

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  1. ^ a b c d e f "Helping women manage different avatars". The Hindu Business Line. 30 June 2014.
  2. ^ "'Added Perspective': Avtar Group's Saundarya Rajesh on importance of regional diversity in the workplace". Retrieved 19 October 2022.
  3. ^ Jaffer, Askari (6 July 2020). "Restarting careers of women who took break". The Hans India.
  4. ^ Mohammed, Nishadh (7 March 2016). "Bridging the gap for women to resume their career". DT Next. Daily Thanthi. Archived from the original on 6 March 2016.
  5. ^ Dey, Debjeet (25 September 2019). "Helping women take a new 'Avtar' in their career re-entry". Deccan Chronicle.
  6. ^ a b c Ravindranath, Sushila (18 October 2018). "How employers can create right atmosphere to get women into employment". Financial Express (India).
  7. ^ Balaji, Kavya (16 June 2017). "'Project Puthri a step towards women's development'". The Hindu.
  8. ^ Murali, Aarthi (28 January 2018). "Puthri makes girls career-oriented". New Indian Express.
  9. ^ a b Sangeetha, P.; Ravi, Nandita (26 January 2016). "When the President had a lunch date". Times of India.
  10. ^ "Women Transforming India » United Nations in India". United Nations. Retrieved 1 June 2016.
  11. ^ a b Murdeshwar, Sachin (29 November 2018). "The 99 Day Diversity Challenge comes to Mumbai; Insights on D&I from the book discussed with an eminent panel". APN News.
  12. ^ Kanabar, Kavita; Raina, Bhavna (2019). "Book Review: The 99 Day Diversity Challenge" (PDF). Journal of Development Research. 12 (4). Vivekanand Education Society's Institute of Management Studies and Research: 30–31. doi:10.54366/JDR.12.4.2019.30-31 (inactive 2 November 2024). S2CID 249690579.{{cite journal}}: CS1 maint: DOI inactive as of November 2024 (link)
  13. ^ a b "New book on workplaces challenges for Indian women to be out soon". The Times of India. 8 March 2024.
  14. ^ a b c Warrier, Shobha (21 January 2016). "She helps women find a career after a break". Rediff.com.
  15. ^ Sampath, Janani (8 March 2014). "Ushering in Second Career Change". New Indian Express.
  16. ^ Jaychander, Neeti (18 January 2023). "Dr Saundarya Rajesh: Creating Second Careers For Women Across India". Her Circle.
  17. ^ Venkatraman, Hemamalini (9 October 2016). "'Businesses do not run on love and fresh air'". DT Next. Archived from the original on 12 October 2022.
  18. ^ Kandavel, Sangeetha (7 November 2020). "Chennai company launches job portal focusing on LGBTQ community, persons with disabilities and veterans". The Hindu. Archived from the original on 11 November 2020.
  19. ^ James, Merin (15 February 2017). "Awakening the girl child". The Asian Age.
  20. ^ Poorvaja, S. (18 July 2019). "Gender sensitivity and inclusion now brought into classroom". The Hindu.
  21. ^ "Second Careers for Women -re-innervating an important resource". TEDx Talks. 16 November 2019.
  22. ^ "The Spotlight on Nature". Outlook Business. 1 July 2023.
  23. ^ Datta, Sravasti (4 February 2019). "A more accepting workplace". The Hindu.
  24. ^ Chavan, Sarika (3 August 2023). "The 99 Day Diversity Challenge". Reputation Today.
  25. ^ "53rd Annual Report & Accounts" (PDF). Indian Society for Training & Development. March 2023. p. 15.
  26. ^ "Healing careers". The Hindu Business Line. 16 June 2024.
  27. ^ "Book extract: How to leave behind the guilt-edged life". LiveMint. 13 May 2024.
  28. ^ Prakash, Adhunika (7 March 2019). "International Women's Day: Centre honours 'Web Wonder Women' for driving exceptional reforms via social media". WION.
  29. ^ Kamdar, Shraddha (21 November 2022). "Femina's Fabulous 40: Dr Saundarya Rajesh". Femina.
  30. ^ "The Hindu's World of Women 2023 awards". The Hindu. 1 April 2023. Archived from the original on 1 April 2023.
  31. ^ "Dr Saundarya Rajesh first Indian to be conferred with the Prestigious "Winds of Change" Award". The Hans India. 18 January 2019.
  32. ^ "Past Diversity Award Winners". The Forum on Workplace Inclusion, Augsburg University.
  33. ^ "35 Chevening Changemakers". 35 chevening.org.
  34. ^ "Saundarya Rajesh Profile". chevening.org.
  35. ^ Rajesh, Saundarya (16 March 2019). "Achievers from Chennai honoured by Rotary Club". The Times of India.
  36. ^ Agarwal, Shilpa (7 March 2014). "A rewarding experience". The Hindu.
  37. ^ a b c d Rajesh, Dr.Saundarya. "Award". 3.wearethecity.
  38. ^ Rajesh, Dr.Saundarya (3 October 2011). "Award".
  39. ^ "Generational Diversity in the Indian Workforce: An Exploratory Study" (PDF). International Journal of Managerial Studies and Research: 63. ISSN 2349-0349.
  40. ^ "Boost for entrepreneurs". New Indian Express. 9 February 2011.
 
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