Talya Miron-Shatz (Hebrew: טליה מירון-שץ) is an Israeli researcher who specializes in medical decision-making.[1] She is a full professor at the Ono Academic College, a senior fellow at the Center for Medicine in the Public Interest, New York,[2] and a visiting researcher at the Wonton Centre for Risk and Evidence Communication, Cambridge University.[3] She has worked as a consultant in the healthcare industry to companies from health advertising, digital health, wellness, and the pharmaceutical industry.

Talya Miron-Shatz
טליה מירון-שץ
OccupationProfessor at Ono Academic College
OrganizationOno Academic College
Websitetalyamironshatz.com

Biography

edit

Miron-Shatz was awarded her PhD in psychology from the Hebrew University of Jerusalem in 2005 and conducted her post-doctoral studies at the Center for Health and Wellbeing at Princeton University in the United States, under the supervision of Nobel laureate Daniel Kahneman, until 2009.[4]

From 2008 to 2011, she was an adjunct lecturer and taught consumer behavior to students at the marketing department of the Wharton School, University of Pennsylvania.[5] Miron-Shatz is currently a full professor at the Faculty of Business Administration at the Ono Academic College, where she is the founding director of the Center for Medical Decision Making.[6]

She is also a visiting researcher at the Winton Centre for Risk and Evidence Communication at Cambridge University, England.[3]

Academics

edit

The focus of Miron-Shatz's work is how people perceive medical information and medical situations, and the implications for their health.[5] Based on her study of patient knowledge of their own cardiac catherization, Miron-Shatz believes that inclusion in the process is important because "this translates into better adherence to medications and lifestyle changes."[7]

In a New York Times article on COVID vaccine hesitancy, she stated, "Covid has turned us all into amateur scientists... We are all looking at data, but most people are not scientists."[8]

Miron-Shatz has also studied happiness and its determinants, including financial security.[9] Adding to the approach that placed considerable weight on daily activities as determinants of happiness, she has shown that individuals' thoughts and what they are preoccupied with also play a major role in their happiness. She has revealed that subjectively defined peak, and mainly low moments during the day, add to the prediction of happiness.[10] In a study of life satisfaction at milestone ages, based on surveys measuring well-being collected from 800 women in Columbus, Ohio, Miron-Shatz found that women at milestone ages (e.g., 30, 50) were twice as likely to assess their overall happiness in terms of self-reported health.[11]

Her research has been supported by a Marie Curie grant from the European Research Council, grants from the National Institute for Health Policy Research (Israel), The American Association of University Women, FCB, Pfizer Israel, and Pfizer Europe.[12]

Writing

edit

In 1990, Miron-Shatz published the book My Body Is My Own: A Guide for Dealing with Child Sexual Assault.[13]

Since 2008, she writes the blog "Baffled by Numbers", about navigating information to reach better health decisions, published in Psychology Today.[14]

She also publishes in other venues, such as the American Marketing Association.[15]

In September 2021, Miron-Shatz published her latest book, Your Life Depends on It: What You Can Do to Make Better Choices About Your Health.[16]

Consulting career

edit

Miron-Shatz consults in the sphere of medical decision-making and behavior change in health, involving both prescriber and patient behavior.[17]

She was the co-organizer of the eHealth Venture Summit at MEDICA[18] and ran the Pharma 2.0 series in NYC's Health 2.0 meetup group.[19]

She routinely gives talks at medical industry conferences and for business forum events such as Habit Labs, NY; Digital Health Summit, Philadelphia; Financial Times Digital Health Summit Europe; and Financial Times Digital Health Summit, New York.[20]

Selected publications

edit

Books

edit
  • My Body Is My Own: A Guide for Dealing with Child Sexual Assault (1990)
  • Your Life Depends on It: What You Can Do to Make Better Choices About Your Health (2021)

Articles

edit

See also

edit

References

edit
  1. ^ Pannell, Ni'Kesia. "9 myths you should know about the BRCA tests". Insider.com. Retrieved 10 January 2022.
  2. ^ "Beyond the App – a novel take on personalizing digital health can increase its effectiveness". Blogs.bmj.com. 7 October 2016. Retrieved 10 January 2022.
  3. ^ a b "Prof Talya Miron-Shatz". Winton Centre for Risk and Evidence Communication - University of Cambridge. Retrieved 9 May 2021.
  4. ^ "Former Visitors". Center for Health and Wellbeing - Princeton University.
  5. ^ a b "A moment with ... Talya Miron-Shatz". Princeton Alumni Weekly. 21 January 2016. Retrieved 10 January 2022.
  6. ^ "Israel needs better coronavirus communication", The Jerusalem Post
  7. ^ "Patients Retain Little From Cath Lab Informed-Consent Conversations". Tctmd.com. 26 April 2019. Retrieved 10 January 2022.
  8. ^ Kershner, Isabel (25 January 2021). "Israel's Early Vaccine Data Offers Hope". The New York Times. Retrieved 9 May 2021.
  9. ^ "Am I going to be happy and financially stable?" How American women feel when they think about financial security. Judgment and Decision Making, 4(1), 102-112.
  10. ^ Evaluating multiepisode events: Boundary conditions for the peak-end rule. Emotion, 9(2), 206-213.
  11. ^ "'Milestone ages' may trigger new perspectives on life". Science.org. Retrieved 10 January 2022.
  12. ^ "Developing and Testing a Patient-Centered Approach for direct oral anticoagulants (DOAC) Information: Increasing Comprehension, Satisfaction, and Adherence".
  13. ^ My Body is My Own: A Guide for Dealing with Child Sexual Assault. Retrieved 9 May 2021. {{cite book}}: |website= ignored (help)
  14. ^ "Baffled by Numbers". Psychologytoday.com. Retrieved 10 January 2022.
  15. ^ Miron-Shatz, Talya (4 February 2020). "2 Great Secrets to Marketing During the COVID-19 Pandemic". American Marketing Association. Retrieved 9 May 2021.
  16. ^ "Talya Miron-Shatz". speakersassociates.com. Retrieved 18 April 2022.
  17. ^ "Consulting – Talya Miron-Shatz". Talyamironshatz.com. Retrieved 10 January 2022.
  18. ^ "The eHealth Venture Summit 2015". MEDICA Health IT Forum. Retrieved 9 May 2021.
  19. ^ "Health 2.0 NYC - The NYC Healthcare Innovation Group (New York, NY)". Meetup.com. Retrieved 10 January 2022.
  20. ^ "Financial Times Digital Health Summit USA". Deloitte. Retrieved 9 May 2021.
edit