Xin Youzhi (Chinese: 辛有志; born January 1, 1990), also known as Xinba (辛巴) - the Chinese for Simba),[1] is a livestreamer with 98.8 million followers on Chinese short video app Kuaishou and founder of Xinxuan Group,[2] a multi-channel network (MCN) company in China’s livestream e-commerce industry.
Xin Youzhi | |
|---|---|
辛有志 | |
| Born | 1 January 1990 Tonghe, Heilongjiang, China |
| Nationality | Chinese |
| Occupation |
|
| Known for | Livestreamer on Kuaishou |
| Title | Founder and Chief Executive Officer of Xinxuan Group |
| Spouse | Chu Ruixue |
Early life and career
editXin Youzhi was born in a farmer's family in a village of Heilongjiang Province, Northeast China.[3]
In 2017, Xin founded Xinxuan Group.[4] Xin Youzhi and three other Xinxuan team members were ranked today among the top ten livestreamers in China, accounting for nearly one quarter of Kuaishou’s Gross Merchandise Value (GMV).[5]
During China’s Singles' Day shopping festival in 2020, Xin Youzhi achieved RMB 1.88 billion sales in his 12-hour long live-streaming session.[6]
In November 2020, a team member of Xin Youzhi was caught selling fake edible bird’s nest, a popular yet expensive health supplement in China, which turned out to be sugar water.[7] This generated a big scandal resulting into a fine of 900,000 RMB and a 60-day temporary ban from livestreaming for Xinba and his team.[8] Xin Youzhi recovered fast from this episode: on 27 March 2021, in his first livestream after the ban, he was reported to have gained 15 million new followers, and sold more than 2 billion RMB worth of goods, a record on Kuaishou.[9] On 30 June 2021, the Arbitration Commission of Guangzhou ruled that the supplier was to be deemed responsible for the provision of the fake product and had to compensate Xin’s company.[10]
Xin Youzhi was caught in a new controversy in April 2022, due to a trademark dispute with Australian activewear brand YPL, which ended with an official apology by YPL.[11]
Philanthropy
editXin Youzhi ranked 22nd in the "Hurun China Philanthropy List 2021" released by the Hurun Research Institute.[12] Moreover, Xin Youzhi claimed that his company donated USD 21 million to Wuhan in support for the fight against COVID-19, while he offered medical supplies to his hometown.[13]
Personal life
editXin Youzhi is married to Chu Ruixue. The couple spent USD 7 million to USD 10 million to invite 42 celebrities to the wedding, which took place in Beijing National Stadium.[14]
References
edit- ^ Junjie. "The Hottest E-commerce Live Streamers in China 2020". Pandaily. 1 November 2020. Retrieved on 9 December 2021.
- ^ Cheng, Evelyn. "Chinese livestreamers can rake in billions of dollars in hours. How long will it last?". CNBC. 15 November 2021. Retrieved on 7 December 2021.
- ^ Jiang, Jude. "Regulators Slap Fines On Kuaishou Sales Star Amid Attempts To Rein In Live-streaming Sales". Business Times. 24 December 2020. Retrieved on 9 December 2021.
- ^ "Portugal could become a European "hub" in "livestreaming" – Technology".
- ^ "Top Live Streamer Xinba's Massive Scandal Barely Affected Kuaishou's IPO". China Marketing Insights. 8 February 2021. Retrieved on 9 December 2021
- ^ Hua Hongli and Fang Lie. "China Focus: China tightens regulations on livestreaming e-commerce". Xinhua News. 16 December 2020. Retrieved on 9 December 2021.
- ^ "Top Kuaishou Live Streamer Xinba Caught Selling Fake Products". China Marketing Insights. 15 December 2020. Retrieved on 17 June 2022
- ^ "Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal". China Marketing Insights. 12 April 2021. Retrieved on 17 June 2022
- ^ Deng, Iris. "Comeback king: China's disgraced live-streaming 'sales king' sells in 12 hours what a Hong Kong mall sells in 12 months", South China Morning Post 28 March 2021. Retrieved on 7 December 2021.
- ^ TMTPOST. "C辛巴胜诉，直播带货会更好么？", Sohu 21 July 2021. Retrieved on 17 June 2022.
- ^ "Sell 6 million fake overnight?YPL apologizes for the "Xinxuan selling fake" scandal", Min News 15 June 2022. Retrieved on 17 June 2022.
- ^ "Hurun China Philanthropy List 2021". Hurun Report. 11 May 2021. Retrieved on 9 December 2021.
- ^ Huang, Alice. "Meet Xinba, the Chinese billionaire 'sales king' of Kuaishou who donated US$21 million to fight coronavirus in Wuhan". South China Morning Post. 23 March 2020. Retrieved on 9 December 2021.
- ^ Huang, Alice. "Meet Xinba, the Chinese billionaire 'sales king' of Kuaishou who donated US$21 million to fight coronavirus in Wuhan". South China Morning Post. 23 March 2020. Retrieved on 9 December 2021.