Yasmine El-Mehairy (Arabic: ياسمين المهيري) is an Egyptian entrepreneur and founder of the parenting website SuperMama, which reaches about 4 million mothers monthly.[1][2] She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field.
Yasmine El-Mehairy | |
|---|---|
| Born | Cairo, Egypt |
| Education | Ain Shams University University of Westminster London Business School |
| Known for | SuperMama |
Life
editBorn and raised in Cairo, El-Mehairy graduated from the Computer and Information College of Ain Shams University.[3] After graduating with a Computer Science degree, El-Mehairy worked for IBM Cairo.[4] While working there, El-Mehairy was granted a scholarship by the MBI Al Jaber Foundation to study at University of Westminster, and there, she studied Interactive Multimedia.[3][4] In addition, she also studied business administration at the London Business School.[5]
In 2011, El-Mehairy quit her job at an IT services company in Cairo to launch the website SuperMama[3] together with Zeinab Samir and Sherine Al Samma.[6][7] She also started a YouTube channel that focuses on female lifestyle. Together, the channel and website serve over 3 million people each month and have become the leading destination for mothers in Egypt.[4]
SuperMama
editIn October 2011,[7] El-Mehairy launched the interactive parenting website SuperMama, the first website of its kind in the Arab world according to one of its backers,[6] the Saudi media conglomerate MBC.[8][6] According to El-Mehairy, the idea for the website arose after the pregnancy of her sister-in-law and aims to prepare future mothers for the challenges posed by motherhood.[7] It seeks to raise awareness and discusses motherhood related issues while providing educational information.[1][6]
Recognition
editEl-Mehairy's work has been recognised with a number of awards, among which are first-place finishes at the NexGen IT Competition,[6][1] the ArabNet Cairo Startup Demo Competition,[6][1][9] and the eNovation competition.[6][10] She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field.[11][12] Her website SuperMama finished in first place at the Arab Business Projects Forum Competition[7] while the website's team reached the semi-finals of the MIT Arab Enterprise Forum Business Plan Competition of 2010.[7][10]
References
edit- ^ a b c d "Entrepreneur of the Week: Yasmine El-Mehairy of Online Parenting Community SuperMama". Wamda. Retrieved 2021-04-13.
- ^ "Yasmine El-Mehairy". NAWF Women Entrepreneurs. 2017-03-07. Retrieved 2021-04-13.
- ^ a b c Africa; Arabic; Africa, Middle East &. "The Super-motivated Entrepreneur Behind Egypt's SuperMama". Knowledge@Wharton. Retrieved 2021-04-13.
- ^ a b c "Feature: Yasmine El-Mehairy". uSkinned Synergy Starter Kit. Retrieved 2021-05-01.
- ^ #إنت_حر | كيف تحقق حلمك ؟, retrieved 2021-04-13
- ^ a b c d e f g ""مجموعة MBC" تدعم روّاد الأعمال الشباب في منطقة الشرق الأوسط بتأسيس "MBC Ventures"". www.mbc.net (in Arabic). Retrieved 2021-04-13.
- ^ a b c d e Messieh, Nancy (2011-10-09). "SuperMama: An Egyptian startup benefiting from an international ecosystem". TNW | Me. Retrieved 2021-04-13.
- ^ "صور: رائدات عربيات هزمن اليأس واستحققن كل احترام". مـزمـز (in Arabic). 2015-03-05. Retrieved 2021-04-13.
- ^ "سوبر ماما" .. موقع مصري من أجل أم خارقة للصعوبات"". اليوم السابع. 2012-01-02. Retrieved 2021-04-13.
- ^ a b [ياسمين المهيري من سوبرماما [رائد أعمال الأسبوع, retrieved 2021-04-13
- ^ "16 Women Entrepreneurs Who Are Changing The Way Business Is Done In The Arab World". BuzzFeed News. 30 September 2014. Retrieved 2021-04-13.
- ^ "35 امرأة عربية من الرائدات في مجال الأعمال". مجلة سيدتي (in Arabic). 2014-11-04. Retrieved 2021-04-13.