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Yoshida Hideo | |
|---|---|
| 吉田 秀雄 | |
 Portrait of Yoshida Hideo (July 30, 1953) was taken by Kimura Ihei | |
| Born | April 4, 1903 Kokura, Fukuoka Prefecture, Japan |
| Died | January 27, 1963 (aged 59) Japan |
| Nationality | Japanese |
| Occupation(s) | Businessman, advertising executive |
| Known for | President of Dentsu, contributions to Japanese advertising industry |
| Awards | Order of the Sacred Treasure (Second Class) |
Yoshida Hideo (吉田 秀雄) was a Japanese businessman and the fourth president of the "Dentsu" advertising agency. He is recognized for his significant contributions to the development of the advertising industry in Japan.
Life and Career
editEarly Years
editYoshida Hideo was born in 1903 in Kokura, Fukuoka Prefecture, Japan. Due to financial difficulties, he was adopted twice. In 1928, he graduated from the Faculty of Economics at the University of Tokyo.[1] Upon graduation, he joined the Dentsu advertising agency under Japan Telegraph Communications. He began studying advertising through Western literature.[2]
Post-War Period
editFollowing World War II, Dentsu sought to rejuvenate its management by promoting younger talent. In 1947, Yoshida became the company's president.[3] That same year, he established the Dentsu Advertising Awards.[2] He was instrumental in introducing commercial radio and television broadcasting to Japan.[3] He also served as a director of NHK and a member of the Tokyo Chamber of Commerce and Industry.[1]
In 1956, Yoshida traveled internationally to observe advertising practices, drawing inspiration from the U.S. advertising industry.[2] He introduced the Audit Bureau of Circulations system to Japan and founded the Japan Audit Bureau of Circulations.[1] He also helped establish Japan's public relations system. In 1958, Fortune magazine highlighted his achievements. In 1962, he founded the All-Japan Advertising Council and served as its director.[2]
Yoshida passed away on January 27, 1963. Two days later, he was posthumously awarded the Order of the Sacred Treasure (Second Class) by the Japanese government.[2]
Legacy
editIn 1965, the Yoshida Hideo Memorial Foundation was established.[2] In 2002, the foundation opened the Ad Museum Tokyo to commemorate the 100th anniversary of Yoshida's birth. It remains the only museum in Japan dedicated to advertising.[4] The museum's library, founded in 1966, specializes in advertising communications and is the only one of its kind in Japan.[5]
References
edit- ^ a b c The Japan Biographical Encyclopedia & Who's Who, p. 1924.
- ^ a b c d e f "The life of Yoshida Hideo". Tokyo Advertising Museum. Archived from the original on July 25, 2023. Retrieved November 28, 2024.
- ^ a b Kodansha Encyclopedia of Japan, p. 341.
- ^ "Museum Overview". Tokyo Advertising Museum. Archived from the original on July 25, 2023. Retrieved November 28, 2024.
- ^ "Library". Tokyo Advertising Museum. Archived from the original on July 25, 2023. Retrieved November 28, 2024.