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Dunder Mifflin

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Dunder Mifflin Paper Company, Inc. is a fictional paper and office supplies wholesale company featured in the American television series The Office. It is analogous to Wernham Hogg in the British original of the series, and Papiers Jennings and Cogirep in the French Canadian and French adaptations, respectively. Originally, the company was completely fictitious, but eventually, the brand was used to sell products at Staples and other office supply outlets.[1]

Dunder Mifflin Paper Company, Inc.
SeriesThe Office
Founder
  • Robert Dunder
  • Robert Mifflin
Founded1949
LocationHeadquarters:
New York City
Regional branches:
Akron
Albany [closed]
Binghamton [closed]
Buffalo [closed]
Camden [closed]
Nashua
Pittsfield [closed]
Rochester
Scranton (location of show)
Stamford [closed]
Syracuse
Utica
Yonkers [closed]
OwnerPublicly traded on New York's Stock Exchange (seasons 1–6)
Sabre (seasons 6–8)
David Wallace (season 9)
Key peopleRobert Dunder (co-founder)
Robert Mifflin (co-founder)
Alan Brand (CEO)
David Wallace
(CFO / Chairman & CEO / owner)
EmployeesMichael Scott (Regional Manager) Kevin Malone (Accountant) Angela Martin (Accountant) Oscar Martinez (Accountant) Dwight Schrute (Salesman) Jim Halpert (Salesman) Pamela Beesly (Receptionist/Salesman) Stanley Hudson (Salesman) Phyllis Lapin (Salesman) Meredith Palmer (Supplier Relations) Creed Bratton (Quality Assurance) Kelly Kapoor (Customer Service) Ryan Howard (Temp) Toby Flenderson (Human Resources) Darryl Philbin (Warehouse Foreman) Andy Bernard (Salesman) Erin Hannon (Receptionist)
ProductsPaper
Office supplies
SloganLimitless Paper in a Paperless World OR "The People Person's Paper People"
CompetitorsStaples Inc.
Office Depot
Prince Family Paper (closed)
Michael Scott Paper Company (bought)
Big Red Paper Company
Osprey Paper

Two websites were created to support the fictional company,[2] one with the image of a public website, and one meant to look like the corporation's intranet.[3] NBC sold branded merchandise at its NBC Universal Store website.[4] Its logo was prominently displayed in several locations in downtown Scranton, Pennsylvania, where the show is set. Scranton has been associated internationally with Dunder Mifflin due to the show's international reach. In a 2008 St. Patrick's Day speech in the suburb of Dickson City, then-Taoiseach (prime minister) of Ireland, Bertie Ahern, referred to the city's fictional branch office.[5]

The name is also at the center of a trademark infringement lawsuit filed by NBCUniversal against Jay Kennette Media Group; when NBC tried to obtain a trademark for the name in 2020, they were denied because Jay Kennette had already registered the trademark in 2017,[6] and was selling merchandise well before NBC.[7][8]

Overview

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A fourth-season episode, "Dunder Mifflin Infinity", said the company was founded in 1949 by Robert Dunder (John Ingle) and Robert Mifflin, initially to sell brackets for use in construction. The fifth-season episode "Company Picnic" said that the co-founders met on a tour of Dartmouth College. U.S. News & World Report likens it to many actual companies in its size range: "It is facing an increasingly competitive marketplace. Like many smaller players, it just can't compete with the low prices charged by big-box rivals like Staples, OfficeMax and Office Depot, and it seems to be constantly bleeding corporate customers that are focused on cutting costs themselves."[9] The show's creators share this assessment—"It's basically a Staples, just not as big", says co-producer Kent Zbornak[10]—as do some of those companies. "Since Dunder Mifflin could be considered among our competitors", says Chuck Rubin, an Office Depot executive, "I think Michael Scott is actually the perfect person to run their Scranton office."[11]

 
Dunder Mifflin logo displayed in Scranton's Mall at Steamtown, frequently mentioned on the show

The company was depicted as based in New York City, with branches in smaller Northeastern cities. Episodes are set in the Scranton branch, but other branches have been mentioned and seen. The now-closed Stamford, Connecticut branch was seen when Jim Halpert (John Krasinski) transferred there during the first half of the third season.[12] Another episode, "Branch Wars", gave viewers a brief glimpse of the Utica branch, one of several purportedly in upstate New York. Zbornak says that the city was on the shortlist for where to base the show, with some of its writers having ties to Central New York, and that they always intended for at least a branch office to be located there, for reasons of phonetics. "Utica was just such a different-sounding name than Scranton", Zbornak says. But also, "we had done a little research and thought our kind of business could survive in Utica."[10]

A Buffalo branch has been mentioned in several episodes,[13] and a Rochester office was also mentioned in the episode titled "Lecture Circuit". The Dunder Mifflin website also lists a Yonkers branch. Albany is yet another mentioned New York location, which in a deleted scene in "Stress Relief" is revealed to have closed. It is also said that there are branches in other states, including: Akron, Ohio; Camden, New Jersey; and Nashua, New Hampshire.[14] In "Company Picnic", it is announced that the Camden and Yonkers branches have closed and that the Buffalo branch is about to close. In "Boys and Girls", a Pittsfield, Massachusetts branch was mentioned by Jan as having been shut down when their warehouse workers unionized. The episode "Turf War" focuses on the closing of the Binghamton branch and how reps from the Syracuse branch are competing with Scranton employees for Binghamton's old clients.

Business writer Megan Barnett has pointed out parallels between Dunder Mifflin and the real-life W.B. Mason paper company based near Boston, in Brockton, Massachusetts. It is similarly regional in focus, serving corporate and institutional customers in New England and the Mid-Atlantic states. Like Dunder Mifflin, its original product line (rubber stamps) was something other than paper, and it faced stiff competition from national and international chains. It, too, has a branch office in Stamford, but Mason's has remained open. In 2009, it had an accounting scandal that resulted in a $545,000 payment to corporate customers, much as Dunder Mifflin had to deal with the arrest of Ryan Howard for fraud the year before.[15]

Depiction of corporate culture

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The company's "clearly dysfunctional" top-down management style is a major source of tension on the show, notes Chicago-based writer Ramsin Canon. Corporate headquarters rejects the television commercial Michael created, as he, in turn, insisted on his ideas for the commercial.[16][17] Ryan Howard (B. J. Novak), who began as a temp, becomes Michael's new boss because he has an M.B.A. despite never having sold any paper or paper products.[18] The show's depiction of a dysfunctional corporate culture has led some commentators to liken Dunder Mifflin to the software maker Initech in Mike Judge's cult comedy Office Space[19] and the nameless company in which the Dilbert comic strip is set.[11]

 
The Pennsylvania Paper & Supply Company tower, seen in The Office's opening credits.

Dunder Mifflin is also depicted as needing help to accommodate the demands of a diverse workforce. Episodes have focused on sensitivity training sessions and other informal efforts.[20] Sexual harassment has occurred often enough, however, that it has lent its name to an episode. Employment lawyer Julie Elgar started a blog analyzing each episode for plot developments likely to be actionable if they occurred in real life and estimating the legal bill and possible verdict the company would incur should a suit be filed—as Michael's former supervisor, Jan Levinson (Melora Hardin) did in one episode, alleging wrongful termination.[21] Greg Daniels, the show's creator, said many episode plotlines are based on anecdotes recounted during the sensitivity training he and the other members of the show's cast and crew are required to take annually as employees of NBC, a Comcast subsidiary.[11] The episode "Boys and Girls" showed that the company strongly resisted unionization efforts by its employees, to the point of closing down a branch, as many real companies do or threaten to do in the same situation.[22]

Locations and sets used

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The office and warehouse of the Scranton branch office were sets on the production company's office in Van Nuys, California, although a real office was used in the show's first season. For episodes in season two and beyond, scenes set in the parking lot used the exterior of the production company's office building. Since the stage set had no windows, writer Jennifer Celotta's office was dressed to look like Michael Scott's when the script called for him or someone else to look out the window into the parking lot.[23] In the second and subsequent seasons, the office interiors and exteriors are at a different location in Van Nuys.[24]

 
Annual reports and paper on seats of "uncommon stockholders" at 2007 The Office convention.

Some viewers have presumed that the Pennsylvania Paper & Supply Company's tower, a downtown Scranton landmark that appears in video footage shot by cast member John Krasinski for the show's opening credits,[25] is the Dunder Mifflin office.[26] The real company, which also sells paper and office supplies, has welcomed the exposure (and increase in business) and has a ground-floor showroom where it sells both its products and T-shirts with the tower. In 2008 it announced it would add a Dunder Mifflin logo to the circular insets near the top of the tower.[27] As of December 2021, this logo can be seen through Google's Street View at the corner of Vine Street and Penn Avenue. Mifflin Avenue ends adjacent to the Penn Paper & Supply building.

Presence in real world

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The show's success has led to selling actual products with the Dunder Mifflin logo as souvenirs. NBC sells branded T-shirts, mugs, calendars, and other items at its website,[4] as well as in the NBC store located in New York City. In 2006, the website 80stees.com ranked Dunder Mifflin second only to Duff Beer from The Simpsons as the best fictional brand.[28]

At the first annual The Office convention in Scranton in 2007, fans who had paid for reserved seating at an "uncommon stockholders meeting"[29] in the Mall at Steamtown received an annual report and complimentary ream of paper. A nearby elevator shaft is also decorated with the company logo. While the Scranton branch's address, 1725 Slough Avenue, does not exist (the street name was invented as a tribute to the original British version of the show, set in Slough, near London), the company logo can be seen two places in the city's downtown section outside the mall: on one of the pedestrian overpasses along Lackawanna Avenue, and a lamppost banner in front of City Hall.

In November 2011, Staples Inc. announced that they would be selling their product of manufactured paper under the "Dunder Mifflin" name, under license from NBC's parent company, Comcast.[30] The Dunder Mifflin products were produced and sold by Quill.com, a wholly owned subsidiary of Staples. The brand expanded its paper product line beyond manufactured paper in November 2012.[31]

In August 2022, the production held a convention at the Meadowlands in New Jersey. Dubbed "Dundercon", the event allowed fans to meet up with cast members from the show.[32]

Other appearances

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  • In the NBC series Las Vegas episode "The Story of Owe", Dunder Mifflin is mentioned to have booked a convention.
  • In Randal's Monday, a Dunder Mifflin Warehouse 42 sign is visible in a city scene.[33]

References

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  1. ^ Luckerson, Victor (May 16, 2013). "After The Office, Dunder Mifflin Will Live On in Every Office". Time. Retrieved March 16, 2018.
  2. ^ "Dunder Mifflin Paper". Archived from the original on August 20, 2007. Retrieved June 4, 2008.
  3. ^ "Dunder Mifflin Infinity". Archived from the original on September 21, 2007. Retrieved June 4, 2008.
  4. ^ a b "NBC's The Office: DVDs, T-shirts, books, mugs, and caps". NBC Universal. Archived from the original on December 13, 2007. Retrieved April 2, 2008.
  5. ^ Falchek, David (March 17, 2008). "Prime minister of Ireland attends Lackawanna event". Republican & Herald. Times-Shamrock Communications. Archived from the original on November 16, 2018. Retrieved April 3, 2008. He identified Scranton as the birthplace of senators Robert Casey Jr. and Joseph Biden and the branch office of Dunder Mifflin, a reference to the NBC sitcom based in the city.
  6. ^ "DUNDER MIFFLIN Trademark of Jay Kennette Media Group LLC Serial Number: 87076381". Trademark.trademarkia.com. Retrieved July 18, 2022.
  7. ^ "The Office's Dunder Mifflin At Center Of NBCUniversal Trademark-Infringement Lawsuit". Deadline Hollywood. July 6, 2022.
  8. ^ "NBC Sues 'Trademark Squatter' Over Rights to The Office's Dunder Mifflin". Primetimer.com. July 6, 2022.
  9. ^ Palmer, Kimberly (March 13, 2008). "Career Lessons From NBC's The Office". U.S. News & World Report. Archived from the original on April 5, 2008. Retrieved April 3, 2008.
  10. ^ a b Cooper, Elizabeth (October 3, 2007). "'The Office' in a Utica state of mind". Observer-Dispatch. GateHouse Media. Retrieved May 14, 2008. [dead link‍]
  11. ^ a b c Jones, Del (September 26, 2007). "Taking 'Office' lessons from the world's greatest (inept) boss". USA Today. Gannett. Retrieved May 8, 2008.
  12. ^ Ryan, Maureen (November 14, 2006). "'The Office' merger goes as badly as possible, in a good way". The Watcher. Chicago Tribune. Archived from the original on June 28, 2017. Retrieved May 14, 2008. A crushed Jim took a job at the Stamford branch of Dunder Mifflin, and fans of "The Office", most of whom appear to have spent their summer composing YouTube tributes to the would-be couple, have had to wait patiently for the two to be reunited, even as work buddies ... Thanks to cost-cutting, Dunder Mifflin's Stamford and Scranton branches are merged in Thursday's episode, with comically disastrous results.
  13. ^ Valenzuela, Dave (November 9, 2007). "Dunder Mifflin: Buffalo Branch!". The Buffalo News. Berkshire Hathaway. Archived from the original on November 19, 2007. Retrieved May 14, 2008. So during the opening minutes of last night's episode of "The Office" on NBC we had confirmed that Dunder Mifflin has a BUFFALO branch. How cool is that?
  14. ^ "About Us". Dunder Mifflin. Retrieved April 4, 2008.
  15. ^ Barnett, Megan (October 20, 2009). "As Seen On TV: Dunder Mifflin / WB Mason". Minyanville. MSN. Archived from the original on January 24, 2010. Retrieved October 20, 2009.
  16. ^ The Office: See Spot Not Run Entertainment Weekly, retrieved July 16, 2008
  17. ^ "Local Ad", Season 4, Episode 9
  18. ^ Canon, Ramsin (April 21, 2008). "Marx & Michael Scott". Gapers Block. Retrieved May 10, 2008. The power relationship is much more emotionally involving. Consider the episode ("Local Ad") where Michael tries to produce an advertisement for Dunder-Mifflin using all the talents of his branch, only to be coldly ignored, to such an extent that we do not even see his effort get rejected. The ad they produce is pretty good— stupid, obviously, because the guy never realizes what he's saying — but the concept is good. If "Corporate" had supported their efforts, they could, in fact, have created something effective and earned the goodwill of employees who had cooperated. But power is the only commodity that matters in the corporate hierarchy, more so even than profit. First, these little guys in Scranton start thinking for themselves, then what? So you do not get the wrong idea, though, the writers go a step further — Michael suppresses his employees' creativity, imposing his (naturally moronic) ideas on them. Bosses are bosses ... It is not coincidental that the man who imposes all this on Scott is former temp Ryan Howard, who gets his MBA and leapfrogs everybody to become his boss's boss, despite having never sold a single sheet of paper.
  19. ^ Humphrey, Mark (November 27, 2006). "Dunder-Mifflin provides my ideal 'Office' setting". Daily Bruin. ASUCLA Student Media. Archived from the original on May 9, 2008. Retrieved May 14, 2008. Sure, I loved Office Space, but that was different. In that movie, Initech didn't look like a fun place to work. Far from it. Who would want to work for Bill Lumbergh? It had been fun to mess with him, I guess, but his responses are so one-note and monotone that it'd get old after a few weeks. No, the difference is that I would love working at Dunder-Mifflin, simply because every single person in the office would provide me with hours of entertainment.
  20. ^ Bolonik, Kera (February 9, 2006). "Defending NBC's The Office: A British Import The Network Didn't Mangle". Slate. Washington Post Company. Retrieved May 14, 2008. Michael shares his British mate's arrogance, self-absorption, and cluelessness, but he possesses his own brand of vanity, as well as a wonderful tendency to be sinister toward his colleagues. The latter is apparent as early as the second episode, "Diversity Day", in which Dunder-Mifflin employees are subjected to two excruciating cultural awareness seminars after Michael performs a Chris Rock routine on '"the two different kinds of black people". The second of the two seminars is an impromptu forum run by the clueless perp himself.
  21. ^ Elgar, Julie; Troy Foster. "That's What She Said". HR Hero. Retrieved February 3, 2014.
  22. ^ "Unionbusting at "The Office"?". American Rights At Work. Archived from the original on December 13, 2007. Retrieved January 30, 2007.
  23. ^ McAuliffe, Josh (April 5, 2007). "A day at 'The Office'". The Times-Tribune. Times-Shamrock Communications. Archived from the original on February 1, 2009. Retrieved October 31, 2008. On the second floor of the building adjacent to the set is the writers' room. Below it is the Dunder-Mifflin warehouse. In one of the writer's offices, the show shoots any scene in which Michael looks out his office window down at the Dunder-Mifflin parking lot
  24. ^ "The Dundies" [Commentary track], The Office Season Two (US/NBC Version) [DVD], 2006, Los Angeles, CA: Universal.
  25. ^ Marchese, John (October 21, 2007). "Scranton Embraces the 'Office' Infamy". The New York Times. Retrieved April 2, 2008.
  26. ^ Wildermuth, Renate (October 7, 2007). "'Office' Visit". Times-Union. Hearst Corporation. Archived from the original on April 11, 2008. Retrieved April 8, 2008. The paper company in Scranton most viewers associate with the show would be Pennsylvania Paper and Supply. Its 225,000-square-foot (20,900 m2) headquarters with landmark tower is featured in the opening credits.
  27. ^ Sagers, Aaron (October 27, 2007). "Pennsylvania city relishes attention from hit TV series". The Morning Call. Tribune Company. Retrieved April 7, 2008. The tower looks exactly the same as it does on TV, although company President Douglas Fink says there are plans to add a Dunder Mifflin logo to one of the tower's black circular insets ... Fink adds that the attention from the show has led to a greater awareness of his business.
  28. ^ Walker, Rob (November 18, 2007). "False Endorsement". The New York Times Magazine. The New York Times Company. Retrieved April 2, 2008. Fictional-brand fandom has real precedence. Last year the online store 80sTees.com named Duff beer, from 'The Simpsons,' the No. 1 fake brand — beating out T-shirts for Dunder Mifflin, the paper company on 'The Office.'
  29. ^ "Loyal Customers? Dunder Mifflin's Got 'Em". portfolio.com. Condé Nast. October 31, 2007. Archived from the original on November 2, 2007. Retrieved May 18, 2008.
  30. ^ "Partnership with NBCUniversal brings "The Office" to Workplaces Nationwide" (Press release). Quill Corporation. November 28, 2011. Retrieved December 15, 2020.
  31. ^ "Expanding Line of Dunder Mifflin Products Shows Success in Reverse Product Placement". The New York Times. November 23, 2012.
  32. ^ "Fans of 'The Office' Meet Cast Members at Dunder Con in NJ". August 8, 2022.
  33. ^ "MEDIA | Randal's Monday". Randalsmonday.com. Retrieved July 18, 2022.
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