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Euphony Communications Ltd was a privately owned direct marketing company based in High Wycombe and then Reading, UK. It originally sold products and services in the communications market of the UK and Belgium.
| Company type | Private |
|---|---|
| Industry | Multi-level marketing |
| Defunct | 2009 |
| Fate | Liquidation |
| Headquarters |
Euphony Communications, Ltd was founded in 1998 by US born Dan Robison. Following the success of Excel Telecommunications, Inc in the US, the company used a similar type direct sales program to attract independent salesmen who would offer a multitude of services to family and friends, and receive commissions relating to their usage. The sales force was encouraged to build teams who did the same. Euphony sold telephony services through a wholesale agreement with Cable & Wireless Telecom, and resold at a retail pricing structure which was competitive with local pricing and offers.
Euphony was repeatedly featured in UK national newspapers, which referenced its rapid expansion and success. In 2004, the company was sold to an investor group led by Giles Redpath, who took over as CEO in 2004. The operation relocated to Basingstoke, UK until it discontinued business in 2010. The shares are held thus; Giles Redpath (53%), Penta Capital (35%), management (2%), others (10%).[1]
Services
editEuphony offers telephone, broadband, VOIP, and gas & electricity services in eight European countries including the UK, Ireland, Belgium, Netherlands, Germany, Spain, Portugal and the Czech Republic to both consumer and small business customers. An online casino and bingo service called euPLAY was released in July 2008;[2] this system allows anyone to set up their own online casino for free and earn commissions from gameplays from their own players and also the players of anyone they introduce.[3] An online sign up facility for Euphony's utility services will be launched in mid July 2009.
History
editIn February 2008, Euphony was listed as 13th in the Sunday Times Buyout Track 100, the list of the 100 privately owned companies with the fastest-growing profits, with 80.91% annual profit growth.[4]
Euphony Communications Ltd went into administration in 2009. Business was transferred to Hive Communications in 2010.
In December 2009, the Belgian Management Team performed a Management Buy Out of the business operating in Belgium and The Netherlands and continue to operate as a reseller of services. These services include Mobile, Fixed line telephone, Internet, Gas, Electric, Solar power, Digitale Television, Central heating and Credit cards.
References
edit- ^ "Sunday Times Fast Track Buyout Track 100". Sunday Times Fast Track. Fast Track. 1 February 2008. Archived from the original on 2 March 2012. Retrieved 16 May 2010.
- ^ "euPLAY Casino". Euphony Communications. 14 July 2008. Retrieved 11 October 2008.
- ^ "euAffinity FAQ". Euphony Communications. 14 July 2008. Archived from the original on 12 September 2008. Retrieved 11 October 2008.
- ^ "Sunday Times Fast Track Buyout Track 100". Sunday Times Fast Track. Fast Track. 1 February 2008. Archived from the original on 2 March 2012. Retrieved 16 May 2010.
External links
edit- Euphony corporate website (Europe)
- Euphony corporate website (UK)
- Raniston Athletic FC – sponsored by Euphony
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