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Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V. It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then.[1] In all stores owned by the Dutch Ahold group, all Euro-Shopper products have been phased out to become AH Basic.
 | |
| Industry | Food retail |
|---|---|
| Founded | 1996 |
| Founder | AMS Sourcing B.V. Ahold |
| Owner | AMS Sourcing |
| Website | ams-sourcing |
Most Euro Shopper products are commodities with long shelf life. There are both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m.[2]
From April 2013 to 2014, both ICA Sweden and Ahold phased out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.[3][4]
AMS members selling Euro Shopper branded products as of 2008
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| Chain | Country |
|---|---|
| Albert Heijn (Ahold) | Netherlands, Belgium, Curaçao, Germany |
| ICA | Sweden, Norway |
| Esselunga | Italy |
| Jeronimo Martins & Filhos SA | Portugal |
| Kesko | Finland |
| Hagar | Iceland |
| Albert (Ahold) | Czech Republic |
| Elomas LTD | Greece |
| Premier (Booker Group),
Morrisons (2016) |
United Kingdom |
See also
editReferences
edit- ^ "Euro Shopper". 20 August 2013. Archived from the original on 20 August 2013. Retrieved 2 August 2016.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "Euro Shopper sales hit £150m". ConvenienceStore.co.uk. Retrieved 1 November 2014.
- ^ Door: Sander Grégoire. "Waarom u nooit meer Euro Shopper in de schappen van Albert Heijn zult vinden". De Volkskrant. Retrieved 1 November 2014.
- ^ "Nytt märke – samma gamla skåpmat". Aftonbladet. 22 March 2012. Retrieved 1 November 2014.