Copyright renewal registration of the "Hallmark" crown logo alone has not been found in http://cocatalog.loc.gov under following names: "Hallmark" and "Szoeke, Andrew". No renewals were found in 1976 and 1977 copyright catalogues either: 1976 and 1977. Registrations of greeting cards and other works by Hallmark do not count as registrations of this stand-alone logo.
Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works (depending on the date of the author's death), such as Canada (70 years p.m.a.), Mainland China (50 years p.m.a., not Hong Kong or Macao), Germany (70 years p.m.a.), Mexico (100 years p.m.a.), Switzerland (70 years p.m.a.), and other countries with individual treaties.
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