In May 2005, The Heart Truth’s First Ladies Red Dress Collection debuted in a special exhibit at the John F. Kennedy Center for the Performing Arts in Washington, D.C. The Collection featured red dresses and suits worn by seven of America’s First Ladies, including Laura Bush, Hillary Rodham Clinton, Barbara Bush, Nancy Reagan, Rosalynn Carter, Betty Ford, and Claudia (Lady Bird) Johnson.
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The campaign message is paired with an arresting visual—the Red Dress—designed to warn women that heart disease is their #1 killer. The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.
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