File:Kool-Aid Man breaking wall 1978.jpg

Kool-Aid_Man_breaking_wall_1978.jpg (363 × 275 pixels, file size: 18 KB, MIME type: image/jpeg)

Summary

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Non-free media information and use rationale true for Kool-Aid Man
Description

Screenshot of the Kool-Aid Man mascot making his trademark entrance by breaking through a wall.

Source

1978 "Castles & Knights" Kool-Aid commercial

Article

Kool-Aid Man

Portion used

Black border cropped for article formatting, however, the entire image is shown to avoid misrepresenting the intended image.

Low resolution?

The image has been sized to be as small as possible, while providing the reader with a reasonable idea of the characters' appearance.

Purpose of use

The image is being used for educational purposes within the text passage(s) of the Kool-Aid Man article on Wikipedia. There is an image of the modern-day animated version of the mascot used in the article, however, the modern-day "cartoon" mascot does not adequately convey the appearance of the original live-action Kool-Aid Man (which has been repeatedly referenced in modern-day pop culture, most notably on the animated television series Family Guy). The significance of this particular image is to illustrate the original live-action Kool-Aid Man's appearance, his trademark "entrance" (breaking through walls), and to illustrate General Food's intended branding during the 1970s, in a way that words alone could not convey. Also see rationale below.

Replaceable?

Advertising mascots are always presumed to be non-free, therefore, a free-use alternative won't exist.

Other information

This image was originally copyrighted by General Foods and the mascot itself is now believed to be the property of Kraft Foods, yet it is believed to be covered by United States fair use laws because:

  1. The image does not limit the copyright owners' rights to market/promote Kool-Aid or any other related products in any way.
  2. It is of low resolution, copies made from it will be of inferior quality.
  3. The image is being used for informational purposes only.
Fair useFair use of copyrighted material in the context of Kool-Aid Man//en.wikipedia.org/wiki/File:Kool-Aid_Man_breaking_wall_1978.jpgtrue

Licensing

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File history

Click on a date/time to view the file as it appeared at that time.

Date/TimeThumbnailDimensionsUserComment
current00:17, 13 October 2017Thumbnail for version as of 00:17, 13 October 2017363 × 275 (18 KB)DatBot (talk | contribs)Reduce size of non-free image (BOT - disable)
17:19, 18 May 2012No thumbnail472 × 358 (33 KB)Tschwenn (talk | contribs)XnView automatic contrast adjustment

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