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Flying (magazine)

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Flying, sometimes styled FLYING, is an aviation magazine published since 1927 and called Popular Aviation prior to 1942, as well as Aeronautics for a brief period. It is read by pilots, aircraft owners, aviation enthusiasts and aviation-oriented executives in business, commercial and general aviation markets worldwide.

Flying
Cover of issue 951 (October 2024)
CategoriesAviation magazine
FrequencyMonthly
PublisherLisa DeFrees[1]
Total circulation
(December 2012)		200,737[2]
Founded1927
CompanyFirecrown
CountryUnited States
Based inChattanooga, Tennessee
LanguageEnglish
Websitewww.flyingmag.com
ISSN0015-4806

It has the largest paid subscription, newsstand, and international circulation of any U.S.-based aviation magazine, according to its former publisher the Bonnier Corporation,[3] and is promoted as "the world's most widely read aviation magazine". It is owned by digital media entrepreneur Craig Fuller.[4]

History

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See also: Popular Aviation
 
1928 issue of Popular Aviation, predecessor of Flying, which became the largest aviation magazine with a circulation of 100,000.[5]

The magazine first began publishing in 1927 as Popular Aviation soon after Charles Lindbergh's historic transatlantic flight.[6] It was given the name Aeronautics briefly from 1929–1930 and was changed back to Popular Aviation until 1942, when it became Flying.

In June 2009, Flying's owner, Hachette Filipacchi Media U.S., sold the publication to the Bonnier Corporation, the U.S. division of the Sweden-based Bonnier Group, along with four other magazines: Popular Photography, Boating, Sound and Vision, and American Photo.[6]

In July 2021, digital media entrepreneur and pilot Craig Fuller acquired Flying from the Bonnier Corporation and named the new parent company "Flying Media Group", with plans to expand its digital media platform, including online and mobile applications with a bigger focus on aviation photography, podcasts and streaming media. The print magazine went quarterly at the start of 2022, starting with Volume 149, issue 1, styled as "Q1 2022".[4]

In 2023, Flying Media Group acquired the aviation magazine Plane & Pilot, with the intention of having the publication focus on the piston aircraft market. The company also bought out AVweb, AirlineGeeks, and Aircraft for Sale as well as KitPlanes.[7][8]

After acquisition of more magazine titles, Flying Media Group changed its name to Firecrown.

Demographics

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In January 2010, the publication's demographics were:[3][needs update]

  • Male/female: 94%/6%
  • Average age: 49.5
  • Average HHI: $185,900
  • Average net worth: $2,251,000

Contributors

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References

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  1. ^ "The Evolution of a Legacy Brand". Flying. Retrieved March 3, 2022.
  2. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
  3. ^ a b "Flying Media Kit" (PDF). Retrieved January 6, 2010.
  4. ^ a b "Flying Sold to Digital Media Entrepreneur with Plans to Expand the Iconic Brand". Retrieved December 14, 2021.
  5. ^ "Again, Mitchell". Time. June 10, 1929. Archived from the original on May 21, 2013. Retrieved August 26, 2007. "Monthly magazine until this month called Popular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
  6. ^ a b "Bonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S." Archived from the original on March 29, 2010. Retrieved January 6, 2010.
  7. ^ "FLYING Acquires Plane & Pilot Magazine". Retrieved April 18, 2022.
  8. ^ "FLYING Acquires AirlineGeeks". AVweb. August 17, 2023. Archived from the original on August 18, 2023. Retrieved August 18, 2023.
  9. ^ "Paul Bowen Aviation Photography". Flying. Retrieved December 16, 2021.
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