Foodstirs was an American cooking and lifestyle company that produced baking kits, mixes and baked treats for sale online, by subscription, or in retail stores nationwide.[1] One of the company's co-founders is actress Sarah Michelle Gellar.[2][3] It was headquartered in Santa Monica, California.[4]
 | |
| Company type | Private |
|---|---|
| Industry | Food |
| Founded | 2015 |
| Founders | Galit Laibow (President) Sarah Michelle Gellar Greg Fleishman |
| Headquarters | , United States |
Area served | United States |
| Products | Dry baking kits, mixes and baked treats |
| Website | foodstirs |
The company was named to the CNBC Upstart 25 list in February 2017.[5]
Foodstirs' operations ceased without public notice in 2021.[citation needed]
History
editFoodstirs was founded by Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar in Santa Monica, California, in July 2015.[6] In July 2015, the company raised an undisclosed amount of money in seed funding from an investor group that included Mucker Capital, BAM Ventures, and Third Wave Digital. The company was based in Mucker Capital's Santa Monica accelerator, MuckerLab.[6]
The first Foodstirs products were launched in October 2015 and were sold online and via subscription.[2] In the summer of 2016, the company's products became available in Whole Foods Markets in the Northeastern United States and Gelson's Markets in Southern California.[7][8] In October 2016, Foodstirs raised an undisclosed amount of money in series A funding from an investor group including Mucker Capital, Beechwood Capital, Cambridge Companies SPG, and Jel Sert President, Ken Wegner.[8][9]
References
edit- ^ Schawbel, Dan (7 September 2016). "Sarah Michelle Gellar: Being A Celebrity Made It Harder To Start A Business". Forbes. Retrieved 16 January 2017.
- ^ a b Johnson, Mary (2 November 2016). "Sarah Michelle Gellar's life after 'Buffy' is pretty sweet". Biz Women. Retrieved 16 January 2017.
- ^ Murphy, Shaunna (6 January 2017). "Sarah Michelle Gellar, dream mom, officially wears a "Star Wars" costume in the kitchen". Yahoo!. Retrieved 16 January 2017.
- ^ Thadani, Trisha (16 January 2017). "'Buffy' star Sarah Michelle Gellar rings Nasdaq closing bell". San Francisco Chronicle. Retrieved 16 January 2017.
- ^ Booth, Barbara (28 February 2017). "How Sarah Michelle Gellar intends to slay the $4.7 billion baking-mix industry". CNBC. Retrieved 4 March 2017.
- ^ a b Blakely, Lindsay (6 October 2015). "Sarah Michelle Gellar Becomes Latest Celebrity Entrepreneur With Foodstirs". Inc. Retrieved 16 January 2017.
- ^ Kolodny, Lora (16 January 2017). "Sarah Michelle Gellar on jumping from screen to startup with Foodstirs". TechCrunch. Retrieved 16 January 2017.
- ^ a b Ortenberg, Carol (26 October 2016). "Foodstirs Raises Funds & Adds Fleishman To Team". Project Nosh. Retrieved 16 January 2017.
- ^ Griffin, Oliver (27 October 2016). "Sarah Michelle Gellar startup announces closing of Series A funding". Startup Beat. Retrieved 16 January 2017.