Gail's (styled "GAIL's") is a British bakery and coffee shop chain headquartered in London, England.
 | |
| Founded | 2005[1] |
|---|---|
| Founders | Gail Mejia Tom Molnar[2] |
| Headquarters | London, England, UK |
Number of locations | 131 (as of August 2024)[3] |
| Website | gails |
History
editThe bakery opened it first shop on Hampstead High Street in 2005 and their 100th in East Sheen in 2022.[1][4][better source needed]
In 2021, all Gail's branches were within a 55 mile radius of its central bakery and kitchen in Hendon.[5] It subsequently expanded to Altrincham, Chester, Didsbury, Knutsford, Manchester, and Wilmslow.
Initiatives
editGail's has launched various initiatives to reduce food waste, such as selling a sourdough loaf made partially from leftover bread.[6] It partnered with Neighbourly to distribute surplus food in 2023.[7]
Controversies
editTwice-baked pastries
editIn August 2024, some customers criticised Gail's for selling their leftover "twice-baked" chocolate and almond croissants and indeed their almond croissants for £1 more than their fresh counterparts. The day-old pastries are "soaked in demerara syrup and topped with [their] homemade frangipane spread, alongside crunchy almonds." Gail's market their twice-baked pastries as part of their "Waste Not" range, with the objective being to combat food waste. Another customer stated that it is "standard" for how almond croissants are made.[8]
Prospective bakery opening
editIn August 2024, residents of Walthamstow Village petitioned to "prevent Gail’s from establishing a store on [its] high street." The village is known for its antiques shop, its tapas deli, and its independent cafés. The petition originator said the brand brought "a risk of overshadowing our much-loved local stores" and that the residents should "together safeguard the soul of our beloved neighbourhood."[3]
In politics
edit"Does it have a Gail's?" became a political bellwether for the Liberal Democrats in the lead up to the 2024 general election. The political party received their best-ever general election result by "ruthlessly targeting" Conservative constituencies. One metric was the "Does it have a Gail's?" question.[9]
Awards
editIn 2024, Gail's won the Best Coffee Shop/Café Group award at the MCA Hospitality Awards.[10]
References
edit- ^ a b "ABOUT US".
- ^ "PAST, PRESENT, AND FUTURE OF GAIL'S".
- ^ a b "'There's nowhere else like this': the backlash against plans for a Gail's bakery in Walthamstow".
- ^ "Gail's Bakery reaches 100 store milestone in the UK".
- ^ "THE BIG INTERVIEW: Brett Parker from Gail's Bakery on kitchen design to captivate customers". Foodservice Equipment Journal. 26 July 2021. Retrieved 23 August 2024.
- ^ Holland, Mina (21 November 2018). "Waste bread: Gail's is making the most of yesterday's bake". The Guardian. Retrieved 16 August 2024.
- ^ Bamford, Vince (31 October 2023). "Gail's partners with Neighbourly to distribute surplus food". British Baker. Retrieved 16 August 2024.
- ^ "Gail's comes under fire after customers told to pay £1 extra for day-old croissants".
- ^ "'Does it have a Gail's?' How a bakery became middle-class England's most powerful political bellwether". The Guardian.
- ^ "2024 Winners".