Giraffe World Kitchen is a restaurant chain headquartered in Birmingham, United Kingdom, which was founded in 1998 in Hampstead as Giraffe Restaurants by Juliette Joffe, Russel Joffe and Andrew Jacobs.[2] Giraffe was owned by its founders, with additional financial backing from private shareholders, 3i investment group and chairman Luke Johnson.
 | |
| Company type | Subsidiary |
|---|---|
| Genre | Restaurant (chain) |
| Founded | 1998 |
| Founder | Juliette Joffe Russel Joffe Andrew Jacobs |
Number of locations | 17 (UK) 3 (Dubai Airport) 2 (Málaga Airport) [1] |
| Parent | Boparan Holdings |
| Website | www |
In October 2006, 3i invested £10 million in the company in a deal that valued the chain at £24 million.[3] It was announced in March 2013 that the chain was to be acquired by Tesco for £48.6m.[4] As part of the acquisition, 3i and Risk Capital Partners sold their shares in the company.[5] In June 2016, Tesco reached an agreement to sell the company to Boparan Holdings.[6]
Branches
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As of August 2022, the company has 12 outlets across the UK plus three at Dubai Airport in the United Arab Emirates and two at Malaga Airport in Spain.[1]
In September 2016, the company introduced a new brand, Giraffe World Kitchen, with its first branch in Basingstoke.[7] However, in March 2019, Boparan announced that 20 branches had been tagged for closure “to protect the company”, which had made a pre-tax loss of £10m on sales of £67m.[8]
References
edit- ^ a b "find a giraffe". Giraffe Concepts. 5 June 2019. Retrieved 7 August 2022.
- ^ "Privacy and Cookies Policy". www.giraffe.net. 10 December 2020. Retrieved 10 December 2020.
- ^ Walsh, Dominic (6 October 2006). "3i to put £10m into restaurants". The Times. London. Archived from the original on 12 June 2011. Retrieved 15 June 2009.
- ^ "Tesco acquires award-winning restaurant group Giraffe". Tesco PLC. 13 March 2013. Retrieved 13 March 2013.
- ^ "Tesco buys Giraffe restaurants". BBC. 13 March 2013. Retrieved 2 June 2014.
- ^ "Tesco sells Giraffe restaurant chain and Turkish business". BBC News. 10 June 2016. Retrieved 10 June 2016.
- ^ Wingett, Mark (20 September 2016). "Giraffe trials new look". Big Hospitality. Retrieved 2 January 2017.
- ^ "Hundreds of jobs to go as Giraffe and Ed's Easy Diner become victims of casual dining crunch". telegraph.co.uk. 4 March 2019. Retrieved 10 September 2019.
External links
edit- Official website
Media related to Giraffe (restaurant chain) at Wikimedia Commons
