Wikipedia

GivingTuesday

(Redirected from Giving Tuesday)

GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".[1] An organization of the same name is an independent 501(c)(3) nonprofit that supports the global movement.[2]

GivingTuesday
Observed byWorldwide
2023 dateNovember 28, 2023
2024 dateDecember 3, 2024
FrequencyAnnual
First timeFounded in 2012 by Henry Timms at the 92nd Street Y in New York City
Related toThanksgiving, Black Friday, Buy Nothing Day, Small Business Saturday, Cyber Monday, and Christmas

GivingTuesday was initiated in 2012[3] by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation,[4] with support from BLK SHP (Black Sheep).[5]

The date range is November 27 to December 3, and is always five days after the Thanksgiving holiday. A similar concept was also floated in 2011 at the non-profit Mary-Arrchie Theater Company in Chicago by then-producing director Carlo Lorenzo Garcia, who urged shoppers via The Huffington Post to consider donating to charity after they had finished their Cyber Monday shopping.[6] He suggested the name Cyber Giving Monday.[6]

In its first eight years, GivingTuesday was housed in the 92nd Street Y's Belfer Center for Innovation & Social Impact. In June 2019, GivingTuesday split off from 92Y to become an independent organization, with Asha Curran serving as CEO.[7]

Among others, GivingTuesday has received support from The Bill & Melinda Gates Foundation,[8] Craig Newmark Philanthropies,[9] Emerson Collective, Fidelity Charitable,[10] the Ford Foundation,[11] the Ford Motor Company,[12] PayPal,[13] the William and Flora Hewlett Foundation[14] and the David Lynch Foundation.[15]

Programs

edit

As an organization, GivingTuesday promotes the concept of "generosity not as a benevolence that the haves show to the have-nots but rather an expression of mutuality, solidarity, and reciprocity."[16] To that end, they execute several year-round activities to support the generosity sector around the world.

GivingTuesday has a global presence through 75 country movements spanning the world, each representing their own cultures and needs, while remaining united in their determination to mobilize their countries around generosity and shared humanity. In each country, a team of entrepreneurial leaders work with their own ecosystems of communities, nonprofits, platforms, religious institutions, families, schools, and private sector partners to drive increased giving, connection, and innovation.[17]

At a local and cause level, GivingTuesday operates through a network of leaders working toward a common goal. Around the world, hundreds of GivingTuesday communities are led by a range of hand raisers: community foundations, nonprofits, giving groups, giving circles, and social activists. In the U.S. alone, more than 240 GivingTuesday communities and coalitions drive generosity among people with a common connection to a geography, cause, culture or identity.[18]

Data Commons

edit

The GivingTuesday Data Commons works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world.  With over 100 contributing partners and 50 global data labs, the initiative is the largest philanthropic data collaboration ever built.[19]

#GivingTuesdaySpark

edit

Originally called GivingTuesdayKids, the #GivingTuesdaySpark program focuses on amplifying the voices of young people and spreading the culture of generosity all over the world by connecting leaders from 8 to 22 years old to boost the impact of young people assuming leadership and recognizing their power to make change.[20]

Starling Collective

edit

Starling Collective is a learning lab and innovative fellowship for grassroots organizers that are often philanthropically unrecognized and under-supported.[21]

History

edit

Summary of money moved

edit
Year Date of GivingTuesday Total money moved Total money moved through Blackbaud Total money moved through Facebook Time window for which Facebook donations were matched Other money moved
2012 November 27 no information $10.1 million[22] N/A N/A no information
2013 December 3 $28 million (covers Blackbaud, DonorPerfect, GlobalGiving, Network for Good, and Razoo)[23] $19.2 million[22] (+90% over 2012) N/A N/A no information
2014 December 2 $45.7 million ($34.9 million online, $10.8 million offline) (covers Blackbaud, DonorPerfect, GlobalGiving, Network for Good, and Razoo)[23] (+63% over 2013); also Indiegogo money moved of $7.5 million[23] $26.1 million[23][24][25][26] (+36% over 2013, +159% over 2012) N/A N/A Indiegogo reported raising $7.5 million for 419 organizations.[23]
2015 December 1 $116.7 million[27][28] $39.6 million[29] (+52% over 2014, +292% over 2012) N/A
2016 November 29 Estimates of $168 million[30] and $177 million[31] $47.7 million[32] $6.79 million, of which Facebook and the Gates Foundation matched $900,000[33] (not available) PayPal: $48 million[34]
2017 November 28 $274 million[35] $60.9 million[36] $45 million, of which Facebook and the Gates Foundation matched $2 million[37][38] 86 seconds[39] PayPal: $64 million[40][41]
2018 November 27 $400 million (tentative approximate estimates)[42] $62.6 million[41][43] $125 million, of which Facebook and PayPal matched $7 million[41][42][44][45] 15 seconds[39] PayPal: $98 million,[41][46] DonorPerfect: $35.2 million,[41] Classy: $15.4 million[41]
2019 December 3 $511 million (estimated online donations), $1.97 billion (estimated total of online and offline donations; this was the first year that this quantity was officially estimated)[47] ?? $120 million, of which Facebook matched $7 million; an additional $20 million raised in Giving Tuesday fundraisers in the week leading up to Giving Tuesday[48][49][50] 14 seconds[51] PayPal: $106 million[52]
2020 May 5 (#GivingTuesdayNow) $503 million in the U.S.[53]
2020 December 1 $2.47 billion in the U.S.[53] 2 seconds for 100% matching on first $2 million, ~3 hours for 10% matching on next $50 million[54]
2021 November 30 $2.7 billion in the U.S. [55]

2012

edit

The idea for GivingTuesday was first announced in October 2012, a month before the first planned GivingTuesday (November 27, 2012). The announcement was made by GivingTuesday founding partner Mashable, a technology website.[56] Other founding partners listed in the story were Skype (launching Skype for Peace) and Cisco. Other partner organizations announced over the coming weeks included Microsoft,[57] Sony, Aldo, Case Foundation, Heifer International, Phoenix House, and Starwood.[58] Mashable provided detailed coverage of GivingTuesday.[59][60]

Other news and opinion websites that announced GivingTuesday well in advance were CNet,[61] the Huffington Post,[62] and Deseret News.[63]

Shortly before, during, and after the date, GivingTuesday was covered by Washington Post,[64] the White House official blog,[65] ABC News,[66] and the Huffington Post.[67][68] Forbes used the occasion to publish a guide to effective giving.[69]

2013

edit

Mashable also covered GivingTuesday in 2013,[70] including a partnership with Google+ to hold a "hangout-athon" for GivingTuesday.[71] The Huffington Post also covered GivingTuesday extensively.[72]

GivingTuesday also received coverage in many philanthropy information websites, including Charity Navigator[73] and the Chronicle of Philanthropy.[74][75][76] The December 4 Chronicle of Philanthropy article highlighted a donation by Good Ventures (a foundation funded by Dustin Moskovitz and run by his wife Cari Tuna) to GiveDirectly, Google's hangout-a-thon, and matching grants announced by the Case Foundation.

GivingTuesday was also covered by mainstream newspapers such as the Los Angeles Times[77] and USA Today.[22]

Charitable giving on GivingTuesday in 2013 was approximately twice the value in 2012.[22][75][76] Over 7,000 nonprofits participated in the 2013 GivingTuesday.[74]

2014

edit

In 2014, the #GivingTuesday movement launched the #GivingTower. The #GivingTower is a partnership between 92nd Street Y, the United Nations Foundation, and Crowdrise. Every donation in the #GivingTower represents a brick in the virtual Tower.[78]

Philanthropy News Digest, the Chronicle of Philanthropy and Mashable reported estimates by the Indiana University Lilly Family School of Philanthropy (with help from the Case Foundation), based on payments processed by Blackbaud, DonorPerfect, GlobalGiving, Network for Good, and Razoo, that a total of $45.7 million was donated on GivingTuesday ($34.9 million online, and $10.8 million offline that were processed on the next day).[23][24][25][26] Of this, $26.1 million was processed by Blackbaud.[23] The tally did not include $7.5 million that Indiegogo claimed to have raised for 419 nonprofits on that day.[23] By 2014, the movement became global and involved organizations and individuals from 68 countries.[79]

2015

edit

The John Templeton Foundation released a study based on a survey of Americans that showed that whereas 93% of respondents were familiar with Black Friday, only 18% were familiar with Giving Tuesday, showing that the day still had a long way to go in terms of achieving name recognition.[80][81] Nonetheless, organizers were optimistic about continued growth in money moved, volunteering, and name recognition for the day, and payment processors and retailers offered donation matching and incentive schemes to encourage people to donate on the day.[82][83] In 2015, Blackbaud supplied data to show real-time statistics on an online dashboard to highlight the impact of #GivingTuesday.[84]

Facebook's principal founder and CEO Mark Zuckerberg and his wife Priscilla Chan published an open letter to their newborn daughter, announcing their intention to donate 99%+ of Zuckerberg's wealth from his Facebook shares through the newly formed Chan Zuckerberg Initiative. Their announcement, which did not mention GivingTuesday, happened on GivingTuesday 2015, and some commentators noted that the couple had taken GivingTuesday to a new level.[85] However, Blackbaud's data analysts suspected that Zuckerberg's announcement did not have much effect on the overall volume of charitable giving for the day.[29]

According to initial reports, Blackbaud processed $39.6 million in donations for GivingTuesday,[29] and total money moved for the day was $117 million.[28]

2016

edit

In 2016, according to USA today, #GivingTuesday broke a record with $168 million in charitable donations worldwide, topping 2015 by 44%.[30] CNBC reported GivingTuesday.org's number of $177 million.[31] The Blackbaud group processed more than $47.7 million from more than 6,700 organizations (a 20% increase from 2015).[32]

Furthermore, when compared with the previous year, online donation volumes increased by 31% while 33% more nonprofit groups received an online donation. Since 2012, they also calculated that the presence of GivingTuesday had increased by 317%.

In the U.K., Charities Aid Foundation announced more than one in ten adults took part in the event while 6.4 million people stated they had heard of the movement. Of these people, one in three stated they would do something for charity.[86]

Facebook and the Bill & Melinda Gates Foundation announced $500,000 in matching for donations to fundraisers on Facebook, and Facebook waived fees for $500,000 in donations. After the $500,000 limit was hit within hours, the Gates Foundation increased its matching to $900,000.[33]

2017

edit

For GivingTuesday 2017, Facebook and the Bill & Melinda Gates Foundation announced $2 million in matching for donations to fundraisers on Facebook, and Facebook announced that it would waive its 5% fees for U.S.-based nonprofits all day long. Matching was limited to $1,000 per fundraiser and $50,000 per nonprofit.[33][87] $45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday, well above the $2 million matching limit.[37][38]

An unofficial third-party analysis, based on data shared by donors with timestamps of donations and whether or not they were matched, showed that donations were matched for only the first 86 seconds.[39]

2018

edit

For GivingTuesday 2018, Facebook and PayPal announced donation matching for up to $7 million in donations to United States nonprofits starting 8:00 EST on GivingTuesday, on a first-come-first-serve basis, up to $20,000 per donor and $250,000 per nonprofit.[88][89] The match limit being hit was announced 9:05 EST (about one hour after the beginning of matching), and the announcement said that the match was achieved within seconds.[44][90] An unofficial third-party estimate, based on data shared by donors with donation timestamps and whether or not they were matched, showed that donations made till 14 seconds after the start of donations were matched, but donations made 15 seconds or more after the start of matching were not matched.[39] The analysis also claimed that only amounts up to $2,500 per donation were matched (distinct from the total limit per donor and per nonprofit of $20,000 and $250,000).[39] A total of $125 million was raised via Facebook on GivingTuesday, the highest for a single day on the platform.[41][42][44] Total donations on GivingTuesday were estimated to be nearly $400 million in the United States alone, according to tentative estimates.[42]

2019

edit

In July 2019, GivingTuesday spun off as a separate nonprofit from its former parent 92nd Street Y.[91][92]

GivingTuesday was held on December 3, 2019. This was the first year that the GivingTuesday Data Collaborative attempted to estimate both online and offline donations on GivingTuesday. The estimate for online donations was $511 million, and the estimate for the total across online and offline donations was $1.97 billion.[47]

Facebook announced donation matching for the first $7 million donated starting 8 AM EST on GivingTuesday (the amount matched, start time of match, and other conditions were the same as in 2018). A total of $120 million was raised through Facebook on GivingTuesday, and an additional $20 million was raised in GivingTuesday fundraisers in the week leading up to GivingTuesday. The amount raised through Facebook on GivingTuesday was slightly less than the corresponding amount from the previous year ($125 million).[48][49][50]

An unofficial third-party analysis, based on data shared by donors with timestamps of donations and whether or not they were matched, estimated that Facebook's donation matching ran out within 14 seconds (similar to the 15 seconds seen for the previous year), but donation processing delays caused some donations made significantly earlier to not get matched.[51]

2020

edit

In response to the COVID-19 pandemic, an extra GivingTuesday was organized for May 5, 2020, under the name of GivingTuesday Now.[93] On #GivingTuesdayNow, people responded with activity in 145 countries and a total of $503M in online donations were contributed in the U.S. alone.[53]

The GivingTuesday Data Commons estimates that 34.8 million people participated in GivingTuesday on December 1, 2020, a 29% increase over 2019. GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. These totals are in addition to the surge of generosity represented by #GivingTuesdayNow on May 5.[53]

During GivingTuesday 2020, it was reported that 12 countries officially participated in the national movement for the first time; these countries included Chile, Ghana, Guam, Ireland, Lebanon, Nigeria, Paraguay, Philippines, Senegal, Sierra Leone, South Korea, and Turkey.[94]

For the normal GivingTuesday (December 1, 2020), Facebook announced slight changes to its donation matching. While the total match amount remained at $7 million and applied to donations starting at 8 AM EST, same as the previous two years, the structure of the match was changed: the first $2 million of donations to U.S. nonprofits would be matched at 100%, and the next $50 million would be matched at 10% (resulting in a spend of $5 million in matching funds). Limits were $100,000 per nonprofit and $20,000 per donor.[95][96]

An unofficial third-party analysis, based on data shared by donors with timestamps of donations and whether or not they were matched, estimated that Facebook's 100% match (for the first $2 million) ran out within two seconds of matching, and the 10% match (for the next $50 million) lasted about three hours.[54]

Reception

edit

Reception of GivingTuesday has generally been positive, with a large number of organizations, including Google, Microsoft, Skype, Cisco, UNICEF, the Case Foundation, Save the Children, and others joining in as partners.[97] GivingTuesday has been praised as an antithesis of consumer culture and as a way for people to give back.[63][73][75]

Timothy Ogden, managing director of the Financial Access Initiative at New York University and board member at effective altruism organization GiveWell, wrote articles for the Stanford Social Innovation Review skeptical of GivingTuesday, one in 2012[98] and another in 2013.[99]

Inside Philanthropy attributed GivingTuesday's growing success and global reach to the role that technology companies and founders played in promoting the event, including the $5 million matching grant to GiveDirectly announced by Facebook co-founder Dustin Moskovitz's foundation Good Ventures and the $75,000 in matching funds announced by former AOL CEO Steve Case for donations made to charities supported by his organization.[100]

A January 2015 article in Nonprofit Quarterly discussed GivingTuesday in the context of giving days in general. GivingTuesday was described as a federated, multi-platform campaign, that involved many different nonprofits and many donation processing platforms, all focusing on a single day so that they could coordinate efforts to raise awareness and publicity. It was contrasted with the Give to the Max Day in Minnesota, that involved many nonprofit participants but used a single donation processor every year to allow for better tracking of the money moved.[101]

See also

edit

References

edit
  1. ^ "GivingTuesday.org". GivingTuesday.org. GivingTuesday. Retrieved 29 November 2020.
  2. ^ "Philanthropy.com". www.philanthropy.com. Retrieved 2021-06-21.
  3. ^ "#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012 | Beth Kanter". bethkanter.org. Retrieved 2021-06-21.
  4. ^ Otis, John; Tumin, Remy (2018-11-24). "On Giving Tuesday, 'No Act of Giving Is Too Small'". The New York Times. ISSN 0362-4331. Retrieved 2021-06-21.
  5. ^ "Why GivingTuesday is the Social Innovation Idea of the Year | Management Innovation eXchange". www.managementexchange.com. Retrieved 2021-11-27.
  6. ^ a b Garcia, Carlo Lorenzo (2011-11-28). "Who Will You Support On Cyber Giving Monday?". HuffPost. Retrieved 2020-11-26.
  7. ^ "Philanthropy.com". www.philanthropy.com. Retrieved 2021-06-21.
  8. ^ "The vital importance of everyday giving: A Q&A with Bill and Melinda Gates". www.gatesfoundation.org. Retrieved 2021-06-21.
  9. ^ "GivingTuesday Announces New Series Focused on Increasing Generosity for Recovery and Resilience". PR.com. Retrieved 2021-06-21.
  10. ^ ideas42 (2020). "Fidelity Charitable trustees' initiative 2020 Impact Report" (PDF). Fidelity Charitable. Retrieved 2021-06-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ^ Strub, Chris. "#GivingTuesdayNow Unifies Global Generosity Movement Against Pandemic Woes". Forbes. Retrieved 2021-06-21.
  12. ^ "GivingTuesday Set for Worldwide Celebration of Generosity on December 1". PR.com. Retrieved 2021-06-21.
  13. ^ "GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19". www.csrwire.com. Retrieved 2021-06-21.
  14. ^ May, Maggie (2019-12-13). "Giving Tuesday 2019 Reports Nearly $2 Billion in U.S. Donations". Philanthropy Women. Retrieved 2021-06-21.
  15. ^ "Want David Lynch or Kyle MacLachlan to record your new voicemail greeting?". Welcome to Twin Peaks. November 2018.
  16. ^ "We must embrace radical generosity with or without COVID | Opinion". Newsweek. 2021-03-11. Retrieved 2021-06-21.
  17. ^ "GivingTuesday". GivingTuesday. Retrieved 2021-06-21.
  18. ^ "GivingTuesday in the United States". GivingTuesday. Retrieved 2021-06-21.
  19. ^ "GivingTuesday Data Commons". GivingTuesday. Retrieved 2021-06-21.
  20. ^ "Introducing GivingTuesday for Kids". GivingTuesday. 2019-10-04. Retrieved 2021-06-21.
  21. ^ "GivingTuesday Announces the First Cohort of the Starling Collective". AP NEWS. 2020-10-06. Retrieved 2021-06-21.
  22. ^ a b c d Ostendorff, Jon (December 10, 2013). "Growth in online 'Giving Tuesday numbers 'inspiring'". USA Today. Retrieved February 15, 2014.
  23. ^ a b c d e f g h Held, Tom (December 4, 2014). "Giving Tuesday Shows Strong Growth in Both Donations and Volunteerism". Chronicle of Philanthropy. Retrieved November 1, 2015.
  24. ^ a b "Third Annual #GivingTuesday Raises $45.7 Million for Charity". Philanthropy News Digest. December 5, 2014. Retrieved November 1, 2015.
  25. ^ a b Herrling, Sheila (December 3, 2014). "#GivingTuesday Moves From Campaign To Tradition". Case Foundation. Retrieved November 1, 2015.
  26. ^ a b Petronzio, Matt (December 3, 2014). "GivingTuesday sets record in online donations this year". Mashable. Retrieved November 1, 2015.
  27. ^ Scott, Ryan. "Fast Track Your #GivingTuesday Campaign". Retrieved 2017-07-05.
  28. ^ a b Lipka, Mitch (December 2, 2015). "#GivingTuesday raises nearly $117 million for U.S. groups". Reuters. Retrieved December 4, 2015.
  29. ^ a b c "Online donations on GivingTuesday jump by over $10 million". Associated Press via Wisconsin State Journal. December 2, 2015. Retrieved December 4, 2015.
  30. ^ a b "GivingTuesday charitable tally jumps 44% to smash record". USA TODAY. Retrieved 2017-07-05.
  31. ^ a b Dickler, Jessica (November 28, 2017). "How to make the most of Giving Tuesday". CNBC. Retrieved December 1, 2017.
  32. ^ a b McGougan, Nicole (November 30, 2016). "Blackbaud Newsroom". Blackbaud. Retrieved December 1, 2017.
  33. ^ a b c Tepper, Jake (November 28, 2017). "Facebook and The Gates Foundation are matching $2M in donations for #GivingTuesday". TechCrunch. Retrieved December 1, 2017.
  34. ^ Milliken, Sean (December 1, 2016). "PayPal Users Donated More than $48 Million on #GivingTuesday". PayPal. Retrieved December 2, 2018.
  35. ^ "GivingTuesday Raises $274 Million in Its 6th Year". The Chronicle of Philanthropy. Retrieved 2017-12-05.
  36. ^ McGougan, Nicole (November 29, 2017). "2017 GivingTuesday Highest on Record". Blackbaud. Retrieved December 1, 2017.
  37. ^ a b Kozlowska, Hanna (November 29, 2017). "Facebook is dropping its fundraising fees for nonprofits, but not for personal causes". Quartz. Retrieved December 1, 2017.
  38. ^ a b "People donated $45M to nonprofits via Facebook on Giving Tuesday". WXYZ Detroit via Scripps National Desk. November 29, 2017. Retrieved December 1, 2017.
  39. ^ a b c d e Norowitz, Avi (January 6, 2019). "EA Giving Tuesday Donation Matching Initiative 2018 Retrospective". Effective Altruism Forum. Retrieved January 7, 2019.
  40. ^ Schulman, Dan (November 29, 2017). "PayPal Community Donates $64 Million on #GivingTuesday". PayPal. Retrieved December 2, 2018.
  41. ^ a b c d e f g "#GivingTuesday On Its Way To Record". The Nonprofit Times. November 28, 2018. Retrieved December 2, 2018.
  42. ^ a b c d Fogel, Stefanie (November 29, 2018). "Gamers, Others Raise Over $125 Million on Facebook for GivingTuesday". Variety. Retrieved December 2, 2018.
  43. ^ "Blackbaud Reports New #GivingTuesday Record". Blackbaud. November 28, 2018. Retrieved December 2, 2018.
  44. ^ a b c Paynter, Ben (November 28, 2018). "Facebook gave away $7 million in seconds on Giving Tuesday". Fast Company. Retrieved December 2, 2018.
  45. ^ Cohen, David (November 30, 2018). "Over $125 Million Was Raised via Facebook on Giving Tuesday. It marked the largest single-day amount ever on the social network". Retrieved December 2, 2018.
  46. ^ Paasche, Franz (November 30, 2018). "PayPal Surpasses $98M in Platform Donations on GivingTuesday". PayPal. Retrieved December 2, 2018.
  47. ^ a b Hrywna, Mark (December 5, 2019). "GivingTuesday 2019 Brought In Nearly $2 Billion". The Nonprofit Times. Retrieved January 25, 2020.
  48. ^ a b "What is Facebook doing for GivingTuesday?". Facebook. Archived from the original on December 3, 2019. Retrieved December 3, 2019.
  49. ^ a b Cohen, David (December 4, 2019). "Over 1.1 Million People on Facebook Raised $120 Million on GivingTuesday. Donations went to some 97,000 nonprofits". Adweek. Retrieved January 25, 2020.
  50. ^ a b Hrywna, Mark (December 4, 2019). "Facebook Reports Decline In #GivingTuesday Total". The Nonprofit Times. Retrieved January 25, 2020.
  51. ^ a b Norowitz, Avi (July 3, 2020). "EA Giving Tuesday Donation Matching Initiative 2019 Retrospective". Retrieved November 11, 2021.
  52. ^ Paasche, Franz (December 4, 2019). "PayPal Surpasses $100 Million in Donations this GivingTuesday". Retrieved January 25, 2020.
  53. ^ a b c d "After Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020" (Press release). givingtuesday.org. Retrieved 2020-12-16.
  54. ^ a b Jamer, Megan (June 25, 2021). "EA Giving Tuesday Donation Matching Initiative: 2020 retrospective". Effective Altruism Forum. Retrieved November 11, 2021.
  55. ^ "Giving Tuesday Press Release".
  56. ^ Fox, Zoe (October 23, 2012). "6 Inspiring Organizations Joining in #GivingTuesday". Mashable. Retrieved February 15, 2014.
  57. ^ Fox, Zoe (November 2, 2012). "5 Companies Making Change on #GivingTuesday". Mashable. Retrieved February 15, 2014.
  58. ^ Fox, Zoe (November 20, 2012). "6 Inspiring Companies Joining #GivingTuesday". Mashable. Retrieved February 15, 2014.
  59. ^ Fox, Zoe (November 27, 2012). "10 Ways You Can Take Action for #GivingTuesday". Mashable. Retrieved February 15, 2014.
  60. ^ "GivingTuesday (category)". Mashable.
  61. ^ Matyszczyk, Chris (November 19, 2012). "GivingTuesday: Your penance after Black Friday, Cyber Monday: In order to assuage your guilt, crowdfunding platform Razoo wants you to give to charities. Can this possibly catch on?". CNet. Retrieved February 15, 2014.
  62. ^ Case, Jean (November 19, 2012). "GivingTuesday -- What the Season of Giving Really Means". Huffington Post. Retrieved February 15, 2014.
  63. ^ a b White, Mercedes (November 15, 2012). "GivingTuesday to give Black Friday a run for its money". Huffington Post. Archived from the original on February 24, 2014. Retrieved February 15, 2014.
  64. ^ Gowen, Annie (November 27, 2012). "Organizers launch 'Giving Tuesday' to help charities". Washington Post. Retrieved February 15, 2014.
  65. ^ Greenblatt, Jonathan (November 27, 2012). "Giving Tuesday". whitehouse.gov. Retrieved February 15, 2014 – via National Archives.
  66. ^ Kim, Susanna (November 26, 2012). "Charities Fight Consumerism With Giving Tuesday". ABC News. Retrieved February 15, 2014.
  67. ^ Prois, Jessica (November 27, 2012). "Giving Tuesday Offers Worthy Ways To Give". Huffington Post. Retrieved February 15, 2014.
  68. ^ "Giving Tuesday Spurred 113% Spike In Number Of Donations". Huffington Post. November 30, 2012. Retrieved February 15, 2014.
  69. ^ Mayer, Caroline (November 26, 2012). "Giving Tuesday: 6 Mistakes to Avoid When Giving to Charity". Forbes. Retrieved February 15, 2014.
  70. ^ Fox, Zoe (December 3, 2013). "15 Giving Tuesday Campaigns Making a Difference". Mashable. Retrieved February 15, 2014.
  71. ^ Mashable Team (December 2, 2013). "Google+ and Mashable to Host First Hangout-a-thon for Charity". Mashable. Retrieved February 15, 2014.
  72. ^ "Giving Tuesday". HuffPost. Retrieved February 15, 2014.
  73. ^ a b "#GivingTuesday: A Day of Giving Back". Charity Navigator. October 24, 2013. Archived from the original on October 29, 2013. Retrieved February 15, 2014.
  74. ^ a b Flandez, Raymund (November 26, 2013). "Giving Tuesday's Second Year Brings More Participation". Chronicle of Philanthropy. Retrieved February 15, 2014.
  75. ^ a b c Flandez, Raymund; Frostenson, Sarah (December 4, 2013). "Giving Tuesday Shows Robust Results". Chronicle of Philanthropy. Retrieved February 15, 2014.
  76. ^ a b Flandez, Raymund; Frostenson, Sarah (December 5, 2013). "Giving Tuesday Doubled Donations in 2nd Year". Chronicle of Philanthropy. Retrieved February 15, 2014.
  77. ^ White, Ronald (December 2, 2013). "Charities hope to make 'GivingTuesday' as big as Black Friday". Los Angeles Times. Archived from the original on February 16, 2014. Retrieved February 15, 2014.
  78. ^ Murray, Elizabeth (November 30, 2014). "Edward Norton on Giving Tuesday". The Today Show. Retrieved December 1, 2014.
  79. ^ MSNBC Staff. "#GivingTuesday campaign to sweep social media". MSNBC. Retrieved 1 December 2015.
  80. ^ Stiffman, Eden (November 23, 2015). "Study: Few Consumers Familiar With Giving Tuesday". The Chronicle of Philanthropy. Retrieved November 28, 2015.
  81. ^ "18 Percent of Americans Familiar With 'Giving Tuesday', Survey Finds". Philanthropy News Digest. November 26, 2015. Retrieved November 28, 2015.
  82. ^ Gibson, Kate (November 26, 2015). "In case you haven't heard, charity has a day too". CBS News. Retrieved November 28, 2015.
  83. ^ Price, Rita (November 28, 2015). "Annual Giving Tuesday strives to keep growing". Columbus Dispatch. Retrieved November 28, 2015.
  84. ^ Prang, Allison. "Charleston tech firm Blackbaud helps out with #GivingTuesday". Post and Courier. Retrieved 1 December 2015.
  85. ^ Cheney, Catherine (December 3, 2015). "How the Chan Zuckerberg initiative could influence global giving". Devex. Retrieved December 4, 2015.
  86. ^ "WHAT IS #GIVINGTUESDAY?". Charities Aid Foundation. Retrieved December 1, 2017.
  87. ^ "Facebook, Gates to Match Up to $2 Million for #GivingTuesday". Philanthropy News Digest. October 27, 2017. Retrieved December 1, 2017.
  88. ^ "What is Facebook doing for #GivingTuesday 2018?". Facebook. Archived from the original on November 22, 2018.
  89. ^ "PayPal & Facebook Partner to Match Donations on Giving Tuesday". PayPal. November 14, 2018. Retrieved December 2, 2018.
  90. ^ Hrywna, Mark (November 27, 2018). "Facebook and PayPal Matches Quickly Hit Limit". Retrieved December 2, 2018.
  91. ^ Piper, Kelsey (December 2, 2019). "Giving Tuesday, explained. A short history of GivingTuesday, the international day for giving back". Vox (Future Perfect). Retrieved January 25, 2020.
  92. ^ Clolery, Paul (July 25, 2019). "Giving Tuesday Becoming Stand Alone Nonprofit". The Nonprofit Times. Retrieved January 25, 2020.
  93. ^ "GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19" (Press release). givingtuesday.org. Retrieved 2020-05-05.
  94. ^ "After Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020". GivingTuesday. 2020-12-02. Retrieved 2021-03-10.
  95. ^ "What is Facebook doing for GivingTuesday?". Facebook. Retrieved November 29, 2020.
  96. ^ Cohen, David (November 23, 2020). "Facebook Kicks Off Season of Giving With New Drives Feature in US. The company will match up to $7 million in eligible donations to US nonprofits via its platform on #GivingTuesday". Adweek. Retrieved November 29, 2020.
  97. ^ "#GivingTuesday: Partners". February 15, 2014. Archived from the original on November 30, 2014. Retrieved November 27, 2014.
  98. ^ Ogden, Timothy (November 26, 2012). "The Curmudgeon's Guide to Giving Tuesday: The effort to make giving public and start a "giving season" won't materially affect giving in any positive way". Stanford Social Innovation Review. Retrieved February 15, 2014.
  99. ^ Ogden, Timothy (December 4, 2013). "What, Exactly, Is Giving Tuesday's Theory of Change? Giving Tuesday seems poised to be a permanent fixture in the philanthropic landscape. So what's the theory of change behind it?". Stanford Social Innovation Review. Retrieved February 15, 2014.
  100. ^ Gentilucci, Michael (December 4, 2013). "How Tech Philanthropy Propelled Giving Tuesday". Inside Philanthropy. Retrieved December 1, 2015.
  101. ^ Boland, Steve (January 20, 2015). "The Giving Days Model: Collaboration, Federation, or Unification?". Nonprofit Quarterly. Retrieved December 1, 2015.
edit
Retrieved from "https://en.wikipedia.org/w/index.php?title=GivingTuesday&oldid=1256044951"