Greycroft LP is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo.[1][2][3] Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow.[4] The firm is headquartered in New York City, Los Angeles, and the San Francisco Bay Area.[5]

Greycroft LP
Company typePrivate
IndustryVenture capital
Founded2006
HeadquartersNew York, New York, Los Angeles, California, San Francisco, California
Number of employees
60
Websitewww.greycroft.com

History

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Greycroft was founded in 2006 by venture capital pioneer Alan Patricof.[6] He previously founded Apax Partners, one of Europe's largest private equity groups with $50 billion under management.[7][8] Patricof's transition is linked to a renewed desire for early-stage investing.[9] Patricof is known for his investments and involvement with companies such as AOL, Apple Inc., Office Depot, and New York magazine.[10]

Funds

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Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006,[11] Greycroft II with $131 million in 2010,[11] Greycroft III with $175 million fund in 2015,[12] Greycroft IV with $200 million in 2018,[13] Greycroft V with $250 million in 2018,[14] and Greycroft VI with $310 million in 2020.[15] In 2014, Greycroft raised its first growth fund, Greycroft Growth, with $200 million.[16]

The company’s growth funds allow for investment in growth stage deals, with commitments starting at $10 million and scaling up to $35 million. Following the success of the firm's later stage investments, Greycroft raised Greycroft Growth II with $250 million in 2017.[17] Greycroft raised Greycroft Growth III, a $368 million growth fund in 2020.[18][19]

The firm raised over $1B in new funds in 2023, including:[20]

  • Greycroft Partners VII
  • Greycroft Growth IV

Its recent investments include Stability AI,[21] Contextual AI,[22] and Reken.[23] The venture fund invests between $100,000 and $5 million in a first check, while the growth fund invests up to $50 million in a company. These funds enable the firm to support entrepreneurs at any stage, from inception through exit.[24]

Investments

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Greycroft has invested in over 300 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.[25]

The firm's notable investments include:

References

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  1. ^ "43 NYC Venture Capital Firms You Should Know". Built in NYC. Retrieved August 8, 2020.
  2. ^ "17 Los Angeles venture capital firms you should know". Built in LA. Retrieved August 8, 2020.
  3. ^ "Top 10 venture capital firms". FinTech. Archived from the original on January 21, 2021. Retrieved August 8, 2020.
  4. ^ "An 82-Year-Old VC Makes a Splash With Young Startups". Forbes. Retrieved August 8, 2020.
  5. ^ Noto, Anthony (July 18, 2018). "Greycroft: 'Our most successful investments weren't in NYC or LA'". New York Business Journal. Retrieved June 20, 2020.
  6. ^ Rublin, Lauren R. (September 7, 2023). "A Venture Capital Pioneer Sizes Up Today's Market". Barron's. Retrieved September 5, 2024.
  7. ^ "Patricof Goes Back To Early-Stage Investing". Reuters Buyouts. March 16, 2006.[permanent dead link]
  8. ^ "Legendary media investor Alan Patricof's new Web 2.0 life". Fortune. September 11, 2007.
  9. ^ "The World According to Alan Patricof". American City Business Journals. December 4, 2007.
  10. ^ "No More Shuffleboard. New VC Firm Targets Aging Boomers". WSJ. Retrieved August 10, 2020.
  11. ^ a b "Early-Stage VC Greycroft Closes $200M Growth Fund". The Wall Street Journal. June 19, 2014.
  12. ^ Boslet, Mark (November 30, 2015). "Greycroft raises $200 mln fourth fund". PE Hub Network.
  13. ^ "Greycroft raises $250M for its fifth early-stage fund". TechCrunch. July 18, 2018. Retrieved April 30, 2020.
  14. ^ Ha, Anthony (July 18, 2018). "Greycroft raises $250M for its fifth early-stage fund". TechCrunch. Retrieved October 13, 2020.
  15. ^ "TechCrunch". TechCrunch. October 7, 2020. Retrieved October 7, 2020.
  16. ^ Chernova, Yuliya (June 19, 2014). "Early-Stage VC Greycroft Closes $200M Growth Fund". The Wall Street Journal. Retrieved July 20, 2020.
  17. ^ Roof, Katie (February 9, 2017). "Greycroft Announces $250 Million Growth Fund". TechCrunch. Retrieved July 20, 2020.
  18. ^ Ellingson, Annlee (October 7, 2020). "Greycroft raises $678 million for two new funds". L.A. Biz. Retrieved October 9, 2020.
  19. ^ Clark, Kate (October 6, 2020). "Greycroft Announces $678 Million in New Funds". The Information. Retrieved October 15, 2020.
  20. ^ Wiggers, Kyle (April 26, 2023). "Greycroft closes on over $1 billion across new funds". TechCrunch. Retrieved October 25, 2024.
  21. ^ Wiggers, Kyle (June 25, 2024). "Stability AI lands a lifeline from Sean Parker, Greycroft". TechCrunch. Retrieved October 25, 2024.
  22. ^ Fink, Charlie. "Contextual AI Raises $80 Million, Judge Calls Google A Monopolist, Bytedance Intros Jimeng Text-To-Video AI". Forbes. Retrieved October 25, 2024.
  23. ^ bacohido (January 31, 2024). "News alert: Reken raises $10M from Greycroft to protect against generative AI-enabled fraud". Security Boulevard. Retrieved October 25, 2024.
  24. ^ "Our Story". Greycroft Partners. Retrieved June 16, 2017.
  25. ^ "Our Companies". Greycroft Partners. Retrieved June 16, 2017.
  26. ^ "EBay's PayPal Acquires Payments Gateway Braintree For $800M In Cash". TechCrunch. September 26, 2013.
  27. ^ "Salesforce in talks to buy Buddy Media for over $800M, report says". VentureBeat. May 29, 2012.
  28. ^ "Investors continue to pour money into dental startups". TechCrunch. April 9, 2019. Retrieved April 9, 2019.
  29. ^ "Chamillionaire Presents New App in Convoz". February 12, 2018.
  30. ^ "Disney to Buy Maker Studios in Deal Worth Up to $950 Million". Time. March 24, 2014.
  31. ^ Buhr, Sarah (September 20, 2017). "Albertsons snaps up meal kit startup Plated for $200 million". TechCrunch. Retrieved April 20, 2020.
  32. ^ "Investing in the Grocery Industry's Future: A Venture Capitalist's Perspective". Winsight Grocery Business. April 6, 2020. Retrieved April 28, 2020.
  33. ^ "After raising $125M, Munchery fails to deliver". TechCrunch. January 22, 2019. Retrieved January 22, 2019.
  34. ^ "Providing supplemental educational videos for healthcare online nets Osmosis $4 million". TechCrunch. June 11, 2019. Retrieved June 11, 2019.
  35. ^ "Streem buys Selerio in effort to boost its AR teleconferencing tech". TechCrunch. May 23, 2019. Retrieved May 23, 2019.
  36. ^ "Nordstrom Will Pay $350 Million for Trunk Club". Recode. July 31, 2014.
  37. ^ Rao, Leena (July 13, 2016). "PayPal Is Okay If Millennials Don't Know It Owns Venmo". Fortune. Retrieved July 28, 2020.
  38. ^ Slade, Hollie (May 13, 2014). "'Costco Of Mobile Apps' Boxed Raises $6.5M To Take On Amazon Prime". Forbes. Retrieved July 28, 2020.
  39. ^ O'Malley, Gavin (October 29, 2019). "Scopely Raises $200M Earmarked For M&A, Game Expansion". MediaPost. Retrieved July 28, 2020.
  40. ^ Zhong, Carol (November 20, 2019). "Tencent-Backed Yeahka to Seek $300 Million in Hong Kong IPO". Bloomberg.
  41. ^ Clark, Kate (November 29, 2018). "Insurance startup Bright Health raises $200M at ~$950M valuation". TechCrunch. Retrieved November 29, 2018.
  42. ^ Chitrakorn, Kati (September 6, 2018). "How Anine Bing Is Avoiding the Nasty Gal Trap". Business Of Fashion. Retrieved July 28, 2020.
  43. ^ Loizos, Connie (January 14, 2016). "Analytics Firm App Annie Raises $63 Million in Series E Funding". TechCrunch. Retrieved July 28, 2020.
  44. ^ Roof, Katie (June 27, 2016). "Thrive Market raises $111 million for its online organic grocery store". TechCrunch. Retrieved July 28, 2020.
  45. ^ Savitz, Eric J. (June 26, 2019). "The Next Big IPO Is Trying to Be Tiffany, Amazon, and a Pawn Shop Rolled Into One". Barron's. Retrieved July 28, 2020.
  46. ^ Bright, Jake (January 21, 2020). "African fintech firm Flutterwave raises $35M, partners with Worldpay". TechCrunch. Retrieved July 28, 2020.
  47. ^ Rooney, Kate (January 28, 2019). "Fintech start-up Acorns valued at $860 million after latest funding round". CNBC. Retrieved July 28, 2020.
  48. ^ Singh, Manish (July 17, 2019). "Contract management startup Icertis becomes unicorn with $115M new round". TechCrunch. Retrieved July 28, 2020.
  49. ^ Spangler, Todd (March 2, 2020). "Social-Investing App Startup Public Raises $15 Million From Will Smith, JJ Watt, Sophia Amoruso and Others". Variety. Retrieved July 28, 2020.
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  51. ^ Mullin, Benjamin (November 17, 2020). "Axios Raises $20 Million to Fund Newsroom Expansion". The Wall Street Journal. Retrieved July 28, 2020.
  52. ^ Adams, Richard (February 7, 2011). "Huffington Post sold to AOL for $315m". The Guardian. Retrieved July 28, 2020.
  53. ^ "Mapped raises $6.5M to build API for the 'digital twin of data infrastructure'". VentureBeat. June 29, 2021. Retrieved February 24, 2022.