Wikipedia

Jetstar Asia

(Redirected from History of Jetstar Asia Airways)
For its Australian parent, see Jetstar. For its Japanese subsidiary, see Jetstar Japan.

Jetstar Asia Airways Pte Ltd (operating as Jetstar Asia) is a Singaporean low-cost airline headquartered at Changi Airport. It operates services to regional destinations in Southeast Asia to countries such as Myanmar, Cambodia, Malaysia, Indonesia, Philippines, Thailand and Vietnam. It also flies to regional routes in East Asia such as Japan, Taiwan and Hong Kong.

Jetstar Asia
IATA ICAO Call sign
3K JSA JETSTAR ASIA
Founded19 November 2004; 20 years ago (2004-11-19)
Commenced operations13 December 2004; 19 years ago (2004-12-13)
Operating basesChangi Airport
Frequent-flyer programQantas Frequent Flyer
Fleet size12
Destinations13
Parent company
  • Westbrook Investments (51%)
  • Qantas (49%)
HeadquartersSingapore
Key people
Websitewww.jetstar.com.sg

Established in 2004, it is the main feeder airline for its parent company Jetstar Airways for passengers flying into Australia. It is one of the Asian offshoots of parent Jetstar Airways, the other being Jetstar Japan, the low-cost subsidiary airline of Australia's Qantas. It primarily uses a fleet of Airbus A320 aircraft.

Background

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Jetstar Asia was launched in 2004 as a partnership between Qantas, holding a 49% stake in the airline, Singaporean businessmen Tony Chew (22%) and FF Wong (10%) and the Singapore government's investment company, Temasek Holdings (Private) Limited (19%).[1] It received its Air Operator's Certificate from the Singapore government on 19 November 2004.[2]

Due to its belated entry into the market, the airline differentiated itself from its competitors by flying further; anywhere within a 5-hour radius from Singapore while its competitors flew to destinations within a 4-hour radius from Singapore. The airline announced 7 routes to Shanghai, Hong Kong, Taipei, Pattaya, Jakarta, Surabaya and Manila; the most ambitious start-up plan compared to any of its Asian rivals, which would have given it the widest international coverage.

Online ticketing commenced at 0800 hours (8GMT) on 7 December 2004, a day after the first three routings and their promotional prices were announced, namely S$48 (HK$228) to Hong Kong, S$88 (NT1788) to Taipei and S$28 (Bht725) to Pattaya on a one-way ticket for all seats in the first week of operations as each routing was launched. Flights to Manila began in 2005. As part of its differentiation, Jetstar flew to Ninoy Aquino International Airport instead of the cheaper Clark International Airport in Angeles City.[citation needed]

 
Jetstar Asia Airbus A320 at Singapore Changi Airport

However, services to certain announced destinations (Shanghai, Jakarta and Surabaya) could not be started. The non-start of flights to Shanghai was because China's aviation authority did not allow foreign budget airlines flying to both Shanghai and Beijing airports. Flights to Indonesia were not allowed as Indonesia's government embarked a policy of protectionism. Existing flights by low-fare airlines, such as Valuair's flights to Jakarta and Denpasar as well as Tiger Airways' service to Padang, were not revoked.

Timeline

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Despite facing a difficult market, Jetstar Asia took delivery of a fifth aircraft in 2005 and sought approval for new routes. Jetstar planned to lease the aircraft from Atlasjet Airways, but the aircraft was later withdrawn from the lease arrangement. Discussions were held with Qantas to source additional aircraft. In 2005, the budget carrier began seeking approval from Cambodian authorities to fly to Phnom Penh and Siem Reap, and was eventually granted rights.

Hot on the heels of Tiger Airways' success on the Phuket route, Jetstar Asia announced 4 times weekly flights to Phuket. The flight commenced on 25 October 2005, however due to inconsistent demand and better opportunities elsewhere, Jetstar announced the suspension of flights to Phuket on 27 March 2008.

By the end of December, it was clear that Jetstar Asia was bleeding cash and its investors were struggling to finance the airline. On 2 December 2005, Jetstar Asia announced that its chief executive officer (CEO), Ken Ryan, was stepping down to return to Australia. Mr Ryan would take on a new management role at Orange Star's majority shareholder Qantas and was replaced at the helm by Neil Thompson. On 9 February 2006, Jetstar Asia appointed Singaporean Chong Phit Lian as the airline's new CEO, replacing interim CEO Neil Thompson.

On 26 July 2006, Qantas decided to re-position both of its Jetstar ventures in Australia and Singapore as a single brand. This was followed by a launch of Jetstar's long-haul operations to six destinations in South-east Asia from Australia.[3]

On 15 September 2006, Jetstar Asia became the first international airline to land at Bangkok's Suvarnabhumi Airport.[4]

On 16 April 2008, Jetstar Asia announced that it had reported a profit ahead of schedule, and ahead of local rival Tiger Airways. Both Jetstar Asia and sister airline Valuair saw a 20% increase in revenue, a 4% rise in passenger load and an overall 20% jump in passenger carriage for the year ending March 2008. The airline's CEO attributes its success to better brand awareness as well as an increased utilisation of aircraft, growing revenue and a broadening of the earning base. Bruce Buchanan (Rokt co-founder) was CEO of Jetstar from 2008 until he stepped down in 2012. [5]

On 16 April 2008, the company announced that it had achieved profitability for the year ended 31 March 2008, with an increase of 20% in the number of passengers carried and a passenger load factor of over 75%, an increase of 4% over the previous year.[6] Jetstar Asia carried 2.7 million passengers during the year to 30 June 2011, an increase of 18% on the previous year, and saw Revenue passenger kilometres increase by 39.7%,[7] as long-haul flights from Singapore to Auckland and Melbourne using Airbus A330 aircraft were launched.[8]

In March 2011, Jetstar launched flights to Hangzhou, China.

In 2015, the airline added Palembang, Pekanbaru and Da Nang. In November 2017, the airline added Clark, Hat Yai and Okinawa.[9] The airline announced its first destination in South Asia, Colombo, in 2020. However, the launch was delayed due to the Coronavirus pandemic.

In response to the COVID-19 pandemic on 17 March 2020, Jetstar Asia announced that it would suspend all flights between 23 March and 15 April, grounding all their planes and asking their staff to take leave.[10] This suspension was extended first until 18 May and then until 31 May.[11][12] On 21 April 2020, Jetstar Asia announced that it would start some flights but mainly to repatriate citizens and permanent residents to Malaysia, Philippines, Singapore and Thailand.[11] On 25 June the airline announced that it was cutting up to 180 people, almost a quarter of the workforce in Singapore. At the same time they would allow the retirement of five of their A320 fleet, bringing the total down to 13.[13]

Merger with Valuair

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Jetstar Asia and Valuair, another Singapore-based airline, merged on 24 July 2005, in the first major consolidation of South-east Asia's crowded and competitive low-cost airline industry. The airlines released a joint statement saying they would continue to operate their normal routes under their own brands in the meantime, with little or no change to the service offered by either airline. Qantas CEO and Jetstar Asia chairman Geoff Dixon chaired the new company.[14][15] Jetstar Asia CEO Chong Phit Lian was appointed as the chief executive of both airlines. The new company was due to receive a cash injection of more than 50 million Singapore dollars in fresh capital into the new entity, largely to be provided by Qantas. Shareholders of Valuair, including airline-industry veteran Lim Chin Beng, Malaysia's Star Cruises and Asiatravel.com, have now become minority shareholders in the merged company, Orange Star. Qantas owns 42.5% of both airlines after the merger.

In October 2014, following the Indonesian government lifting operational restrictions on foreign-owned low-cost carriers into Indonesia, Valuair was dissolved and its flights were taken over by Jetstar Asia on 26 October 2014.[16]

Management changes

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In December 2011 the airline announced that CEO Chong Phit Lian was to step down from 1 February 2012 after leading the airline for six years, to pursue opportunities outside the aviation sector. Chong remained a member of the Jetstar Asia board. Paul Daff, formerly head of Jetconnect, the Qantas Group subsidiary airline in New Zealand and previously Head of Commercial for Jetstar Asia, acted as interim CEO while a successor was recruited.[17]

In March 2012 it was announced that Barathan Pasupathi, former CFO of Jetstar Asia, had been appointed as CEO to take effect from 2 July 2012.[18] He resigned the post effective 1 March 2024, and John Simeone was appointed as the new CEO.[19]

Ownership structure

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The ownership structure is composed of Westbrook Investments (51%) and Qantas Group (49%). Newstar Holdings is the holding company that operates and manages Jetstar in Singapore.

Destinations

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Main article: List of Jetstar Asia destinations

Codeshare agreements

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Jetstar Asia has codeshare agreements with the following airlines:[20]

Interline agreements

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In addition to the above codeshare arrangements, Jetstar Asia also has interline arrangements with the following airlines:

Fleet

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As of November 2024, Jetstar Asia operates the following aircraft:[25]

Jetstar Asia fleet
Aircraft In service Orders Passengers Notes
Airbus A320-200 12 — 180
Total 12 —

In-flight

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Seating

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Jetstar Asia's Airbus A320 aircraft provides a single-class economy seating configuration with a capacity of 180 seats. Each seat offers a width of approximately 17.88 in (45.4 cm) in width and a seat pitch of 29 in (73.7 cm).[26] Passengers have the option to select their preferred seat for an additional fee.[27]

Food and beverage

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Passengers may purchase food and beverages on board from the Jetstar Café menu.[28] Menus will vary depending on flight length and destination. Charges can only be to credit cards, with cash payments suspended since December 2020 to reduce contact between passengers and crew.[29]

Passengers who have added a Plus, Max or Flexibiz bundle to the Starter fare, a meal or in-flight voucher may be included, depending on the flight. In-flight vouchers can be used to purchase duty-free items from Jetshop.[30]

See also

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References

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  1. ^ Simpson, Monica (30 September 2004). "Jetstar Asia Launch". Travel Weekly Australia. Archived from the original on 1 October 2011. Retrieved 25 August 2011.
  2. ^ AirAsia In The Press, 25 July 2005
  3. ^ "History of Jetstar Airways". Seatmaestro.com. Retrieved 10 January 2018.
  4. ^ "Jetstar Asia at the head of Suvarnabhumi queue". Bangkokairportonline.com. Archived from the original on 29 September 2011. Retrieved 25 March 2017.
  5. ^ "Bruce Buchanan steps down as Jetstar CEO". marketwatch.com.
  6. ^ "Qantas budget carrier Jetstar reports FY profit ahead of schedule". Forbes. 16 April 2008. Archived from the original on 21 April 2008.
  7. ^ "Qantas Airways Limited Preliminary Financial Report FY to 30 June 2011, Page 26" (PDF). Qantas Airways Limited. Retrieved 27 August 2011.
  8. ^ Francis, Leithen (9 June 2010). "Jetstar starting Singapore flights to Auckland and Melbourne". Flight International. Retrieved 27 August 2011.
  9. ^ "Australia-Asia connections improves as Jetstar Asia resumes network growth which includes Okinawa – Blue Swan Daily". blueswandaily.com. Archived from the original on 2 August 2020. Retrieved 12 December 2017.
  10. ^ "Jetstar Asia suspends services for three weeks amid COVID-19 travel curbs". CNA. Archived from the original on 28 April 2020. Retrieved 2 May 2020.
  11. ^ a b "Jetstar Asia to resume some flights to Manila, Bangkok, Kuala Lumpur". CNA. Archived from the original on 27 April 2020. Retrieved 2 May 2020.
  12. ^ "Jetstar Asia extends suspension of flights to May 31". CNA. Archived from the original on 7 May 2020. Retrieved 2 May 2020.
  13. ^ "Singapore budget carrier Jetstar Asia to cut a quarter of its workforce". The Straits Times. 25 June 2020. Retrieved 25 June 2020.
  14. ^ "Singapore budget airlines Jetstar Asia, Valuair to merge". The Star. 25 July 2005. Retrieved 18 September 2019.
  15. ^ Park, Kyunghee (24 July 2005). "Singapore's Valuair, Jetstar Asia Agree to Combine". Bloomberg. Retrieved 27 August 2011.
  16. ^ Jetstar Asia takes over Valuair flights to Indonesia Archived 24 October 2014 at the Wayback Machine retrieved 24 October 2014
  17. ^ "Jetstar Asia CEO to step down". Jetstar Airways. 15 December 2011. Retrieved 19 December 2011.
  18. ^ "New CEO for Jetstar Asia". Jetstar Airways. 27 March 2012. Retrieved 28 March 2012.
  19. ^ "Jetstar Asia announces new Chief Executive Officer".
  20. ^ "Profile on Jetstar Asia". CAPA. Centre for Aviation. Archived from the original on 2 November 2016. Retrieved 2 November 2016.
  21. ^ a b "Jetstar announces new Air France and KLM codeshare". Jetstar. 19 December 2019.
  22. ^ "Fiji Airways Adds Jetstar Asia To Interline Agreement". Fiji Sun. 27 May 2016. Retrieved 25 March 2017.
  23. ^ "Jetstar and IndiGo announce virtual interline partnership". Jetstar. 8 April 2022.
  24. ^ "Jetstar Asia and Qatar Airways Reconnect at Changi Airport". Jetstar. 24 September 2021.
  25. ^ "Singapore Aircraft Registry". Civil Aviation Authority of Singapore. 1 November 2024.
  26. ^ "Jetstar Group fleet". Jetstar.
  27. ^ "Seats". Jetstar.
  28. ^ "Menu for Jetstar Asia (3K) flights" (PDF).
  29. ^ "Food and drinks". Jetstar.
  30. ^ "Duty Free Catalogue – Jetstar Asia (3K)" (PDF). Archived from the original (PDF) on 10 March 2018. Retrieved 9 March 2018.
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