Hoorae Media (pronounced "hooray"),[1] also known as Hoorae, is an American independent media production company formed in September 2020 by Issa Rae. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies. Insecure, A Black Lady Sketch Show, and Rap Sh!t, were produced by Hoorae with HBO. Upcoming productions include the television adaptation of the novel The Vanishing Half by Brit Bennett, and the film Sinkhole, produced with Monkeypaw Productions and Universal Pictures.[2]
 | |
| Formerly | Issa Rae Productions (2011–20) |
|---|---|
| Company type | Private |
| Industry | Entertainment |
| Predecessor | Issa Rae Productions |
| Founded | September 2020 in Inglewood, California, U.S. |
| Founder | Issa Rae |
| Headquarters | Inglewood, California , U.S. |
Key people |
|
| Products | Motion pictures Television programs Audio content |
| Services | |
| Owner | Issa Rae (CEO) |
Number of employees | 23[1] (2021) |
| Website | www |
History
editIn September 2020 Issa Rae launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.[3][2] In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.[1]
The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.[2] In 2019 the company, then known as Issa Rae Productions, opened an office in Inglewood, California.[4] Hoorae has 23 employees as of March 2021.[1]
Filmography
editTelevision
edit| Year(s) | Title | Co-producers | Network |
|---|---|---|---|
| 2016–2021 | Insecure[2] | Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment | HBO |
| 2019–2023 | A Black Lady Sketch Show[2] | For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment | |
| 2021–2022 | Sweet Life: Los Angeles[5] | Main Event Media and Morning Dew Pictures | HBO Max |
| 2022–2023 | Rap Sh!t[2] | District 8 Productions and 3 Arts Entertainment | HBO Max (season 1) Max (season 2) |
| 2023–present | Project Greenlight: A New Generation[6] | 3 Arts Entertainment, Miramax Television and Alfred Street Industries | Max |
| TBA | Tre Cnt[2] | HBO Entertainment | HBO |
| Seen & Heard[2] | |||
| The Vanishing Half[7] | |||
| Nice White Parents[7] | |||
| Untitled scripted series with Mark Phillips[7] | N/A | Max | |
| The Gang's All Queer: The Lives of Gay Gang Members[8] | 3 Arts Entertainment and HBO Entertainment | HBO |
Film
edit| Year | Title | Co-producers | Distributor |
|---|---|---|---|
| 2025 | One of Them Days[9] | TriStar Pictures, MACRO, Color Creative, Big Boss | Sony Pictures Releasing |
| TBA | Perfect Strangers[2] | Spyglass Media Group, Eagle Pictures and 3 Marys Entertainment | TBA |
| Ghost in the Machine[2] | Heyday Films | Netflix | |
| Sinkhole[2] | Monkeypaw Productions | Universal Pictures | |
| Juju[10] | La La Anthony |
References
edit- ^ a b c d Jackson, Angelique (2021-03-24). "Issa Rae's Next Chapter: How 'Insecure' Creator Is Becoming a Media Mogul With Production Banner Hoorae". Variety. Retrieved 2021-06-03.
- ^ a b c d e f g h i j k l McNary, Dave (2020-09-30). "Issa Rae Launches Hoorae Production Company for Film, TV, Digital (EXCLUSIVE)". Variety. Retrieved 2021-06-03.
- ^ Spanos, Brittany (2021-04-15). "Issa Rae Can't Stop, Won't Stop". Rolling Stone. Retrieved 2021-06-03.
- ^ Mims, Taylor (2020-02-13). "From TV to Music Mogul: How Issa Rae Is Giving Artists A Leg Up". Billboard. Retrieved 2021-06-03.
- ^ Petski, Denise (2021-05-18). "HBO Max Orders 'Sweet Life: Los Angeles' Reality Series From Issa Rae". Deadline. Retrieved 2021-06-03.
- ^ Petski, Denise (2021-05-18). "'Project Greenlight' Revival From Issa Rae Gets Series Order At HBO Max". Deadline. Retrieved 2021-06-03.
- ^ a b c Petski, Denise (2021-03-24). "Issa Rae Inks Big Overall TV & Film Deal With WarnerMedia". Deadline. Retrieved 2021-06-03.
- ^ Goldberg, Lesley (2021-06-10). "Jaboukie Young-White Adapting 'Gang's All Queer' for HBO, Issa Rae". The Hollywood Reporter. Retrieved 2021-06-11.
- ^ Dunn, Jack (24 October 2024). "'One of Them Days' Trailer: Keke Palmer and SZA, in Her Acting Debut, Do Anything to Make Rent Money in R-Rated Buddy Comedy". Variety. Retrieved 4 October 2024.
- ^ Patten, Dominic (2020-12-08). "Issa Rae & La La Anthony To Produce Horror Comedy 'Juju' At Universal; Angelica Nwandu To Pen, Thembi Banks To Direct". Deadline. Retrieved 2021-06-03.
External links
edit- Hoorae on IMDb
- "Introducing Hoorae" on YouTube
- Issa Rae's official website