The House of Fine Art (HOFA) is a contemporary art gallery based at 11 Bruton Street, Mayfair, London, United Kingdom. It was founded by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, in 2012.[1]
 | |
| Company type | Contemporary art gallery |
|---|---|
| Founded | 2012 |
| Founder | Elio D'Anna and Simonida Pavicevic |
| Headquarters | London |
| Website | https://thehouseoffineart.com/ |
History and development
editFounded in 2012 by entrepreneurs and art curators Elio D'Anna and Simonida Pavicevic, [2] HOFA operates as a contemporary art gallery [3]with a focus on showcasing both established and emerging artists from various cultural backgrounds. Located in Mayfair, London HOFA has established itself as a platform for diverse and unique works of art.
HOFA represents painters, sculptors, photographers, and new media artists, with particular attention given to digital and generative AI art. The gallery emphasises inclusivity and cultural significance, presenting multidisciplinary practices from around the globe, including countries such as China, Korea, USA, Italy, France, UK, Argentina, and Australia.[4]
Since its inception, HOFA has actively participated in international art fairs such as Art Miami, Art Dubai, and Kiaf Seoul, among others, facilitating access to contemporary artworks for government institutions, museums, auction houses, and private collectors.
In 2018, HOFA made headlines by becoming one of the first art galleries to offer its entire collection in cryptocurrency, reflecting its embrace of new technologies and digital innovations.[5] The gallery further expanded its digital presence with the launch of HOFA.io and Kreation.io, platforms aimed at broadening access to the art market and promoting inclusivity among collectors.[6]
Exhibitions
edit- Beyond Visible - Solo Exhibition by Gao Xintong (HOFA Mayfair) in 2023
- Sensory Portrait - solo exhibition by Ilhwa Kim (HOFA Mayfair) in 2018
References
edit- ^ Hill, Lauren Jade. "Tour London's Art Scene With These Galleries' Virtual Exhibitions". Forbes. Retrieved 2024-07-19.
- ^ "Elio D΄Anna:H έκθεση"ΧΧΙ"στη Hofa Gallery είναι "πρωτιά" για τη Μύκονο". VIPNEWS (in Greek). 2020-08-27. Retrieved 2024-05-16.
- ^ www.artnet.com https://www.artnet.com/galleries/thehouseoffineart/kiaf-seoul-7/. Retrieved 2024-07-19.
{{cite web}}: Missing or empty|title=(help) - ^ "Liquid Narratives — Kiaf SEOUL". Retrieved 2024-07-19.
- ^ Knox, Alan (2021-05-18). "Digital tools drive art market's move into the cloud". Financial Times. Retrieved 2024-07-19.
- ^ Barrett, Helen (2021-09-02). "NFTs transform the art market for young novice buyers". Financial Times. Retrieved 2024-07-19.