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Hubbard Foods Ltd is a manufacturer of breakfast cereals based in Auckland, New Zealand.[1] It operates under the Hubbard brand as well as producing for private labels. Hubbard Foods Ltd was founded by Dick Hubbard, who temporarily stepped down as CEO from 2004 to 2007 to serve as the mayor of Auckland.[2]
| Company type | Private |
|---|---|
| Industry | Food |
| Founded | 1990 |
| Headquarters | Auckland, New Zealand |
Key people | Dick Hubbard, Founder |
| Products | Fruitful Breakfast Berry Berry Nice Big Breakfast |
Number of employees | 150 |
| Website | hubbards |
As reported by The Sunday Star-Times in July 2010.[3] The company is noted as the third significant player in the New Zealand 'ready-to-eat' cereal market, following Sanitarium and Kellogg's. Currently employs approximately 150 people.[4][1]
History
editEstablished in 1989 as Winner Foods, the company underwent a name change after two years, with the founder opting to use the family name on cereal boxes and renaming it Hubbard Foods Ltd. In 2008, there was contemplation of selling the company, but the decision was made to retain ownership.[2]
In 2010, a notable initiative took place as Hubbard Foods, in collaboration with Vector Limited, installed the largest commercial thin-film solar PV panel system in New Zealand on the roof of its South Auckland building.[3]
Subsequently, in 2018, the company transitioned ownership to HFG Group, later rebranded as Walter & Wild under the ownership of Harry Hart and his father Graeme Hart.[5]
References
edit- ^ a b O'Neill, Rob (27 July 2010). "It's crunch time in the fight for your breakfast dollar". The Sunday Star-Times. Retrieved 30 July 2010.
- ^ a b Smith, Jacqueline (22 July 2008). "Hubbard opts to hold on to cereal firm". The New Zealand Herald. Retrieved 30 July 2010.
- ^ a b Fowler, Nina (23 July 2010). "Vector backs NZ-first solar energy trial". National Business Review. Retrieved 30 July 2010.
- ^ "Hubbards not for sale". Television New Zealand. 22 July 2008. Retrieved 30 July 2010.
- ^ Hutching, Chris (27 June 2018). "Billionaire family purchase some of NZ's best-known food brands". Stuff. Retrieved 14 April 2021.