Wikipedia

Hyperice

(Redirected from HypeRice)

Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.[1][2][3]

Hyperice
IndustryBody recovery systems
Founded2010
FounderAnthony Katz
Headquarters
Irvine, California, United States
Websitehttp://hyperice.com/

History

edit

Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.[4] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.[5]

In 2014, Hyperice launched a campaign through Kickstarter[6] and a year later it launched the Vyper 1 into mass production.[7][8] Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.[9]

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.[10][11] Later in 2017, it launched Venom Leg and Venom Shoulder products.[12][13]

In 2020, Hyperice acquired Normatec.[14] During 2020, the company introduced some other products.[15][16][17] Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the 'NBA Bubble'.[18][19]

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.[20][21][22][23] At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million.[24] In 2021, the company approved the purchase of Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies,[25] as well as Core, a mental wellness company.[26]

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,[27] Norwegian footballer Erling Haaland,[28] and India's cricket captain Virat Kohli.[29]

References

edit
  1. ^ Marlow, Adrian. "Speed Up Your Recovery With a Refurbished Hyperice Massage Gun". CNET. Retrieved 2023-09-07.
  2. ^ "Hyperice Normatec 3 Legs review: Recharge like a pro athlete". ZDNET. Retrieved 2023-09-07.
  3. ^ Mateo, Ashley (2022-10-27). "The Hyperice Venom Go is an excellent high-tech heating pad for athletes and WFHers alike". CNN Underscored. Retrieved 2023-09-07.
  4. ^ Jeff, Bercovici (April 2015). "How This Fitness Entrepreneur Won Over Blake Griffin and LeBron James". Inc.
  5. ^ Elliot, Bryan (2023-02-09). "Behind the Hyperice Brand". Inc.
  6. ^ "Hyperice Launches First-Ever Kickstarter Campaign Driven by Superstar Athletes to Introduce Revolutionary Fitness and Recovery Technology Device, the VYPER". www.businesswire.com. 2014-07-16. Retrieved 2023-09-07.
  7. ^ Katz, David (2018-05-21). "Anthony Katz". Mensjournal.
  8. ^ Kent, Siobhan (4 June 2015). "Review: The Hyperice Vyper". www.therxreview.com. Retrieved 2023-09-07.
  9. ^ "HYPERICE Launches It's[sic] Latest Recovery Tool For Athletes". www.sportsbusinessjournal.com. 22 October 2015. Retrieved 2023-09-07.
  10. ^ J. Burns, Mark (2016-10-05). "A new wearable back device for muscle warm-up & recovery". Sports Illustrated.
  11. ^ "36 Splendid Gifts for the Holidays". Bloomberg.com. 2017-11-09. Retrieved 2023-09-07.
  12. ^ theguyreview (2017-11-25). "Hyperice : Better than ice for a faster recovery · The Guy Review". The Guy Review. Retrieved 2023-09-07.
  13. ^ "'World's fittest woman': Multitalented Aussie Tia-Clair Toomey-Orr chases Winter Olympics glory". The Courier Mail. 2021-11-20.
  14. ^ Young, Jabari (5 March 2020). "The maker of a popular leg recovery gadget used by LeBron James was just acquired". CNBC. Retrieved 2023-09-07.
  15. ^ Livingston, Mercey. "Hyperice launches two new Bluetooth-enabled massage guns". CNET. Retrieved 2023-09-07.
  16. ^ "The Hypervolt Go Is One of the Best Recovery Tools for Sore Muscles (and 35% Off for the New Year)". ca.movies.yahoo.com. 23 November 2022. Retrieved 2023-09-07.
  17. ^ Studios, Gear Patrol (2020-09-28). "Hyperice's New App Will Help You Unlock Your Full Potential". Gear Patrol. Retrieved 2023-09-07.
  18. ^ "Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21". SportBusiness Sponsorship. 2021-02-05. Retrieved 2023-09-07.
  19. ^ Badenhausen, Kurt. "Hyperice Adds Los Angeles Lakers As Its Latest High-Profile Sports Sponsorship". Forbes. Retrieved 2023-09-07.
  20. ^ "NFL Names Hyperice Official Recovery Technology Partner". nflcommunications.com. Retrieved 2023-09-07.
  21. ^ "This new PGA Tour rule will permit players to use Hyperice massage devices during competition". Golf Digest. Retrieved 2023-09-07.
  22. ^ Perez, A. J. (2020-09-21). "UFC Latest League to Partner with Recovery Tech Company Hyperice". Front Office Sports. Retrieved 2023-09-07.
  23. ^ "MLB, Hyperice Strike Deal for In-Game Muscle Recovery". www.sportsbusinessjournal.com. 19 October 2020. Retrieved 2023-09-07.
  24. ^ Jayagopal, Achyuth (2023-02-15). "Chris Paul Joined Kevin Durant in Seeing Mind-Numbing Increase in His Gargantuan $47 Million Investment in 2020". The SportsRush. Retrieved 2023-09-07.
  25. ^ "Hyperice continues rapid expansion with RecoverX acquisition". SportBusiness. 2021-01-27. Retrieved 2023-09-07.
  26. ^ Byers, Justin (2021-07-27). "Hyperice Acquires Core, Enters $4.2B Meditation Apps Market". Front Office Sports. Retrieved 2023-09-07.
  27. ^ Young, Jabari (October 2020). "Patrick Mahomes agrees to equity deal with performance tech company Hyperice". CNBC. Retrieved 2023-09-07.
  28. ^ Birnbaum, Justin. "The World's Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts". Forbes. Retrieved 2023-09-07.
  29. ^ "Virat Kohli Joins Hyperice As Athlete-investor And Global Brand Ambassador". Forbes India. Retrieved 2023-09-07.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Hyperice&oldid=1255856601"