ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin; since March 2022, however, ITV Weather runs as a segment of the ITV Evening News, live from the news studio on weekdays. Emma Jesson is the longest serving forecaster after 30 years with ITV Weather.
 | |
| Company type | TV weather forecasts |
|---|---|
| Genre | UK weather |
| Founded | 13 February 1989 |
| Founder | ITV Network |
| Headquarters | , England |
Area served | United Kingdom |
Key people | Manali Lukha (Head of Weather) |
| Parent | ITN, Met Office |
| Divisions | ITV Regional Weather |
| Website | itv |
National weather
editThe national bulletin launched on the ITV network on 13 February 1989, airing after ITN bulletins which compliments the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.[1]
National weather sponsors
editThe national weather for ITV has had commercial sponsors from the outset, as listed in the chart below. ITV Weather on Good Morning Britain and its predecessors have always had a different sponsorship deal.
| Start of sponsorship | End of sponsorship | Company name |
|---|---|---|
| 13 February 1989 | 31 December 2007 | Powergen[2] |
| 1 January 2008 | 31 December 2009 | esure/Sheilas' Wheels[3] (ITV/STV); Gocompare.com[4] (UTV) |
| 1 January 2010 | 1 August 2010 | Confused.com[5] (ITV/UTV); Specsavers[6] (STV) |
| 1 September 2010 | 31 December 2010 | Topps Tiles[7] |
| 1 January 2011 | 31 December 2011 | The Co-operative Food[8] |
| 1 March 2012 | 30 April 2014 | Seven Seas[9] |
| 1 May 2014 | 2 November 2014 | Vitabiotics[10] (ITV/UTV); Digby Brown Solicitors[11] (STV) |
| 3 November 2014 | 1 February 2015 | Worcester Bosch Group[12] |
| 2 February 2015 | 21 June 2015 | Crizal UV[13] |
| 22 June 2015 | 3 July 2016 | Green Flag[14] |
| 4 July 2016 | 8 July 2018 | SSE[15] (ITV/UTV); Fischer Future Heat[16] (STV) |
| 9 July 2018 | 7 October 2018 | Checkatrade |
| 8 October 2018 | 31 December 2019 | Halfords[17] |
| 1 January 2020 | present | Heinz/HP Sauce[18] |
| 2021 | present | Piri (Pollen Count) |
Regional weather
editEach region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the weekend hubs are grouped and recorded from the following:
- Calendar (North/South opts), Granada Reports, ITV News Tyne Tees and Lookaround.
- ITV News Anglia (East/West opts), ITV News Central (East/West opts), ITV News London and ITV News Cymru Wales.
- Millbank Studios in Millbank, central London.
- ITV News Channel TV, ITV News Meridian (East/West opts) and ITV News West Country (West/South West opts)
- Whiteley, Hampshire or
- Met Office in Exeter, Devon
- STV News has a dedicated weekend presenter.
Regional weather sponsors
editAs with the National ITV Weather, the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:
| Regional | Sponsor |
|---|---|
| Anglia | Greater Anglia |
| Border | United Utilities |
| Calendar | TUI |
| Central | Octopus Energy |
| Channel | Lloyds Bank International |
| Granada | United Utilities |
| London (Weekday) | Octopus Energy |
| London (Weekend) | Vaillant Group |
| Meridian | Vaillant Group |
| Tyne Tees | TUI |
| UTV | Grant Heating |
| Wales | TUI |
| Westcountry | Vaillant Group |
| STV | TUI |
Graphics
editOn 3 October 2016, new graphics were introduced on the National ITV Weather and across all ITV plc-owned regions. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.[19] STV introduced their own new graphics earlier in 2016.[20]
On-air staff
editReferences
edit- ^ Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020
- ^ "Esure replaces Powergen as 10m sponsor of ITV weather". Marketing Week. 21 November 2007. Retrieved 30 November 2023.
- ^ "esure to sponsor ITV weather". The Guardian. 21 November 2007. Retrieved 30 November 2023.
- ^ "News at Ten (2008): And Finally... & ITV National Weather". "scblack" on YouTube. 24 January 2008. Retrieved 30 November 2023.
- ^ "ITV Weather - Late for Work - Confused.com Advert". "UK Adverts Archive" on YouTube. 14 October 2020. Retrieved 30 November 2023.
- ^ "Specsavers agree STV sponsorship deal". The Scotsman. 30 January 2010. Retrieved 30 November 2023.
- ^ "About us - 2010: We sponsor the ITV Weather". Topps Tiles. Retrieved 30 November 2023.
- ^ "Co-operative signs ITV weather sponsorship deal". The Mirror. 13 December 2010. Retrieved 30 November 2023.
- ^ "Seven Seas Set For ITV National Weather Sponsorship". The Drum. 28 February 2012. Retrieved 30 November 2023.
- ^ "Vitabiotics launches ad campaign, sponsorship deal". Natural Products Online. 19 May 2014. Retrieved 30 November 2023.
- ^ "It rains, it pours - rain sponsorship bumper Digby Brown Solicitors". "DigbyBrownSolicitors" on YouTube. 7 February 2014. Retrieved 30 November 2023.
- ^ "Worcester Bosch sponsors National Weather 2". "Drum" on Vimeo. 23 September 2015. Retrieved 30 November 2023.
- ^ "Essilor launches £2m Crizal UV campaign". Optitian. 20 January 2015. Retrieved 30 November 2023.
- ^ "Green Flag Adds ITV National Weather Sponsorship To Ongoing Marketing Push". The Drum. 1 June 2015. Retrieved 30 November 2023.
- ^ "SSE to sponsor the ITV National Weather". SSE. 6 July 2016. Retrieved 30 November 2023.
- ^ "Fischer Future Heat Renew STV Partnership". Fischer Future Heat. Retrieved 30 November 2023.
- ^ "Halfords is ready whatever the weather with ITV national weather partnership". Halfords. 16 October 2018. Retrieved 30 November 2023.
- ^ "How Heinz's sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes". ITV Media. Retrieved 30 November 2023.
- ^ "For ITV Weather, the wind of change is blowing". ITV News. 3 October 2016. Retrieved 30 November 2023.
- ^ "Colourful new look weather bulletin launches on STV". STV News. 22 August 2016. Retrieved 30 November 2023.