Ibis Budget (stylised ibis budget) is a French budget hotel brand owned by Accor.[2] Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. As of 2018, Ibis Budget managed 614 hotels in 20 countries.[1]
 | |
| Formerly | Etap Hôtel |
|---|---|
| Company type | Subsidiary |
| Industry | Hospitality |
| Founded | 2011 |
| Headquarters | Évry , France |
Number of locations | 639 (2020)[1] |
Area served | Worldwide |
| Products | Hotels |
| Parent | Accor |
| Website | Official website  |
History
edit1992: Etap Hôtel
editAfter the successful launch of the budget hotel chain Formule 1 in 1985, the group Accor launched a new economy brand, Etap Hôtel, in 1992.[3] By 2004, 229 Etap Hôtel locations opened in France, and 81 elsewhere in Europe.[4] To fine-tune its economy segment, the Accor group privileged the development of Etap Hôtel over its other budget brand Formule 1.[5]
In 2008, the chain had been awarded Best Interior Design by the European Hotel Design Awards.[6]
2011: Ibis Budget
edit
In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructure, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[12]
In 2013, Ibis Budget became Spain's first super-economy hotel chain with 15 hotels in the country.[13] The following year, still in Spain, Ibis Budget tested the installation of solar thermal collectors capable of yielding power on rainy days and during the night.[14]
In April 2017, Ibis Budget introduced the new Nest rooms which include a pull-down bed.[15] In January 2019, ibis Budget launched a discount offer for rainy days.[16] In October 2019, Ibis Budget launched in Singapore.[17]
The last remaining hotel with the old Etap name is located in Belfast, Accor sold the hotel to Andras House in March 2024.[18][19][20]
Description
editIbis budget is part of the ibis family, which also includes the brands ibis and ibis Styles.[7] It is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor.[21] Ibis budget manages 614 hotels in 20 countries (2018).[1]
Development
edit
| Year | Hotels | Rooms |
|---|---|---|
| 2021 | 656 | 65 648 |
| 2020 | 639 | 64 074 |
| 2019 | 636 | 63 783 |
| 2018 | 614 | 61 226 |
| 2017 | 588 | 58 096 |
| 2016 | 570 | 55 516 |
| 2015 | 551 | 52 699 |
| 2014 | 537 | 51 022 |
| 2013 | 506 | 46 547 |
| 2012 | 492 | 44 954 |
| 2011 | 437 | 37 297 |
See also
editReferences
edit- ^ a b c d "Key indicators". Accor.com. Archived from the original on 19 November 2020. Retrieved 25 November 2019.
- ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 26 November 2019.
- ^ "Dossier franchise: Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 26 November 2019.
- ^ "Documents comptables annuels". Journal-officiel.gouv.fr (in French). 31 December 2004. Archived from the original on 10 August 2019. Retrieved 26 November 2019.
- ^ "Accor : leader de l'hôtellerie européenne". Tourmag.com (in French). 6 February 2006. Retrieved 26 November 2019.
- ^ "Introducing Ibis Budget: Brand new content to Amadeus Hotels". Amadeus.com. May 2013. Retrieved 26 November 2019.
- ^ a b Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
- ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
- ^ Armorel Kenna (1 November 2011). "Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. Retrieved 25 November 2019.
- ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
- ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
- ^ "The World's First ibis Budget Opens: Hotel Ibis Budget Tangiers". Hospitality-on.com. 16 November 2011. Retrieved 25 November 2019.
- ^ "Ibis Budget, primera cadena de hoteles low cost en España". Hosteltur.com (in Spanish). 4 September 2013. Retrieved 25 November 2019.
- ^ "Accor implantará soluciones avanzadas de energía solar térmica a través de un piloto del ITH". Ithelero.com (in Spanish). 5 August 2015. Retrieved 25 November 2019.
- ^ Mark Caswell (20 April 2017). "Ibis Budget unveils "Nest Room"". Businesstraveller.com. Retrieved 26 November 2019.
- ^ "Ibis Budget réduit ses prix s'il pleut chez vous". Lareclame.fr (in French). 18 January 2019. Retrieved 26 November 2019.
- ^ "The Wrap: Accor debuts ibis budget brand in Singapore". WIT. 9 October 2019. Retrieved 27 January 2020.
- ^ "Etap Belfast". all.accor.com. Retrieved 15 November 2022.
- ^ "Buyer found for Belfast's £7m ETAP Hotel, with deals close for Bloomfield and The Quays shopping centres". The Irish News. 9 January 2024. Retrieved 3 February 2024.
- ^ "Andras House Acquires Belfast's ETAP Hotel". Hospitality Ireland. 5 March 2024. Retrieved 7 March 2024.
- ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 25 November 2019.
External links
edit
Media related to Ibis Budget at Wikimedia Commons