Wikipedia

Berthold Type Foundry

(Redirected from Imago (typeface))

H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era.

H. Berthold AG
Company typeAktiengesellschaft
IndustryType foundry
Founded1858; 166 years ago (1858) (original)
1996; 28 years ago (1996) (relaunch)
FounderHermann Berthold
Defunct1993; 31 years ago (1993) (original)
HeadquartersBerlin, Germany
Key people
ParentMonotype Imaging

History

edit
 
A 1905 advertisement for Berthold in a Swedish printing journal, showcasing its Herold typeface

H. Berthold was founded in Berlin in 1858 by Hermann Berthold, initially to make machined brass printer's rule. It then moved into casting metal type particularly after 1893.[1][2][3][4] The company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines.[5] The production premises were on Wilhelmstrasse No. 1 until 1868, and then on Mehringdamm 43. In 1979 the factory moved to another location between Teltow Canal and Wiesenweg in Lichterfelde.

The H. Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk (released 1898), an early sans-serif which prefigured by half a century the release of enormously popular neo-grotesque faces such as Helvetica. In 1950, type designer Günter Gerhard Lange embarked upon a long affiliation with the company, for which he designed various original typefaces, including Concorde and Imago, and oversaw the foundry's revivals of classic faces such as Garamond, Caslon, Baskerville, and Bodoni.[6]

In 1996, Harvey Hunt (1949–2022) and his wife Melissa, reestablished as Berthold Types.[7]

In 1997, Berthold Types acquired all of the copyright, trademark and design rights associated with the Berthold Exklusiv Collection. Günter Gerhard Lange, Berthold Exklusiv Collection type director during H. Berthold AG era, worked for Berthold Types Limited as an exclusive artistic consultant until his death in 2008.[8]

Following Harvey Hunt's death, Monotype announced the acquisition of Berthold Types's inventory of typefaces (but not legal entity) in August 2022.[9]

Lawsuit controversy

edit

During Harvey Hunt's tenure at Berthold Types Limited, the company was accused of sending (frivolous) legal letters usually related to alleged trademark violations. This led to discussions of issues of Berthold not paying the original designers, such as Albert Boton.[10]

Cold Type

edit
 
A Berthold Diatype machine
 
A Diatronic plate, showing Futura

As a typefounder, Berthold had no background in producing cold type machinery until the introduction of the Diatype in 1958.

The Diatype was a relatively small desktop-sized headline-setting device (i.e. not intended for continuous justified text), based on a glass disc font master.[11] Character selection was by means of a trigger mounted on the front of the machine (giving rise to the colloquial naming of the machine as the "duck-shooter" (in the UK at least).

When changing font, it was a notable feature of the machine that it required calibration of letter-spacing by the typing of a nonsense character sequence: "Hillimillihirtzheftpflasterentferner". Measuring the width of this 'word' at a specific font size would indicate if the character width and spacing was set correctly.

Digital Type

edit

Diatronic

edit

Berthold Diatronic systems were based on a glass grid master of each font weight, composed on a code-driven system. A marching-character display provided editing capabilities only to the line currently being composed.

Berthold ADS (Akzidenz Dialog System)

edit

The next incarnation of the Diatronic system was widely adopted in the high-quality ad setting trade in Europe. Its major advantage was fine control of typography thanks to continuously variable optics, allowing fractions of point sizes to be specified. Operator feedback was by means of a green-screen CRT display showing code mnemonics only, it being left to the operator to visualise final output. Keyboard operation was innovative, utilizing many keys with a single legend, such as <job>, <begin>, <set>, <end>, etc. System operation was therefore effected by a combination of keys, such as <job>, then <end> to save a file.

Typefaces

edit

These foundry types were produced by Berthold:[12]

Cold Typefaces

edit

These types were produced for photo-composition by Berthold:

References

edit
  1. ^ Reynolds, Dan (2019). "The godfather: retracing the origins of Akzidenz-Grotesk". Footnotes (3).
  2. ^ "Brass Rules". The Happy Dragon's Press. Retrieved 30 April 2020.
  3. ^ Reynolds, Dan (23 August 2019). "Note on the original design patent for Akzidenz-Grotesk". TypeOff. Retrieved 26 November 2019.
  4. ^ Reynolds, Dan (11 November 2019). "New details about the origins of Akzidenz-Grotesk". Klim Type Foundry. Retrieved 26 November 2019.
  5. ^ Berthold at MyFonts
  6. ^ Schwemer-Scheddin, Yvonne (2003). "Sonderheft Günter Gerhard Lange". Typografische Monatsblätter.
  7. ^ "Harvey Hunt Obituary". Florida Times-Union. Retrieved 24 December 2023.
  8. ^ Günter Gerhard Lange at MyFonts
  9. ^ "Monotype Acquires Berthold's Renowned Typeface Inventory". Monotype. 2022-08-25.
  10. ^ Berthold Types Limited
  11. ^ Hermann, Ralf (18 April 2016). "Phototypesetting with the Berthold 'diatype'". YouTube. Typography.Guru. Archived from the original on 2021-12-17. Retrieved 3 May 2021.
  12. ^ Jaspert, W. Pincus; Berry, W. Turner; Johnson, A.F. (1983) [1953]. The Encyclopedia of Type Faces (Enlarged 4th ed.). Blandford Press Lts. ISBN 0-7137-1347-X..
  13. ^ Jaspert, Berry & Johnson (1983), p. 363.
  14. ^ Jaspert, Berry & Johnson (1983), p. 368.
  15. ^ Jaspert, Berry & Johnson (1983), p. 391.
  16. ^ "Martin Wilke". Luc Devroye. School of Computer Science, McGill University, Montreal, Canada. Retrieved 1 January 2021.
edit
Retrieved from "https://en.wikipedia.org/w/index.php?title=Berthold_Type_Foundry&oldid=1251309877"