Imtiaz (supermarket)

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Imtiaz Super Market (ISM) (Urdu: امتیاز سپر مارکیٹ), commonly known as Imtiaz, is a Pakistani supermarket operator that operates a chain of supermarkets across the country.[4] It is a key competitor of Metro Cash & Carry Pakistan and Carrefour Pakistan.[5]

Imtiaz Super Market CHAIN
Company typePrivate Limited
IndustryRetail
Founded1955; 69 years ago (1955)[1]
Karachi
FounderImtiaz Abbasi[2]
HeadquartersKarachi, Sindh, Pakistan
Number of locations
28+
Area served
Pakistan
Products
  • Electronics
  • movies and music
  • home and furniture
  • home improvement
  • clothing
  • footwear
  • jewelry
  • toys
  • health and beauty
  • pet supplies
  • sporting goods and fitness
  • auto
  • photo finishing
  • craft supplies
  • party supplies
  • grocery
Number of employees
14,000+ (2023)[3]
Websitewww.imtiaz.com.pk

History

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Imtiaz Super Market was founded in 1955 by Imtiaz Abbasi as a small superstore in Bahadurabad, Karachi. It has grown to become a leading supermarket chain in Pakistan.[6] The retailer expanded within Karachi from 2003, 2010, 2013, 2016, and 2018, branching out to various localities, including Awami Markaz, Nazimabad, Defence, Gulshan-e-Iqbal, Sharafabad, and Malir.[6]

By 2016, it had also opened a hypermarket in Gulshan-e-Iqbal and ventured into Punjab with a supermarket in Gujranwala.[7] This expansion continued with new branches in Faisalabad (2017), Clifton (2019), and further outlets in Lahore (2020), Sialkot, Bahawalpur (2021), Sargodha, Vehari, Peshawar (2022)[6] and Quetta (2023).

Stores

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As of 2024, Imtiaz has branches in Karachi, Lahore, Islamabad, Peshawar, Quetta, Faisalabad, Gujranwala, Bahawalpur, Sialkot, Gujrat, Sargodha, and Vehari.

References

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  1. ^ "About Us". www.imtiazsupermarket.com.pk. Archived from the original on 23 January 2019. Retrieved 3 November 2019.
  2. ^ Shaikh, Ayesha (15 May 2017). "From a kiryana to a superstore – the success story of Imtiaz Super Market".
  3. ^ "Imtiaz - Mega, Super Market & Xpress".
  4. ^ "Imtiaz Super Market's new store seeks to capture upscale markets - The Express Tribune". 3 March 2013.
  5. ^ "Pakistani brands who found success against their global competitors". The Express Tribune. 16 June 2017. Retrieved 24 February 2019.
  6. ^ a b c "About Us". Archived from the original on 23 January 2019. Retrieved 3 November 2019.
  7. ^ "Imtiaz Super Market expands to Punjab, opens first store in Gujranwala". Profit by Pakistan Today. 24 September 2016.